Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube.

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Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis. The post The 7 Deadly Sins of Crisis (Mis)Management appeared first on Agnes + Day.

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Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

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Trends YouTube Video Social Media 105

Melissa Agnes

SEPTEMBER 21, 2014

How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis. How to plan for a global, viral crisis. Take a look at Malaysia Airlines’s YouTube strategy. Follow Jonathan on Twitter: @jhemusinsignia.

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Airlines Crisis Management Crisis Crisis Communications 210

Melissa Agnes

NOVEMBER 20, 2018

In this episode, Blair Peberdy, Vice-President of Government and Corporate Relations at Alectra, joins the Invincible Brand Podcast to share the many crisis management lessons he has learned throughout his career. Listen: Watch: You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. About this episode.

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Crisis Management Crisis Government Crisis Communications 133

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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5W PR

DECEMBER 7, 2020

LinkedIn, Twitter, and YouTube trailed farther behind at 42%, 33%, and 26%, respectively. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%). As a crisis communications plan, this policy should guide responding quickly and responsibly to any unanticipated issues that may arise.

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Social Media Trends Media Policies 103

Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. So far the CPR video in Arabic has had over 7,000 views on YouTube since its launch on Sunday, August 24th 2014. They are waiting for YouTube to correct the mistake.). Here’s what they came up with: The campaign’s success.

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Healthcare Social Media Media Case Study 238

MaccaPR

NOVEMBER 4, 2014

million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. In contrast, Bose’s Twitter, YouTube and Facebook pages had been topped by this image - a bleakly depressing, black-and-white photo of what looks like a parking lot next of a half century-old office building (above).

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YouTube Brand Branding Crisis 118

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. 10 Crisis Communication Tips Every Business Needs. How to Prepare a PR Crisis Plan.

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Crisis Viral Government Crisis Communications 62

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Then you all know what happened in March 2020.

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Ethics Data Crisis Apparel 81

Cision

DECEMBER 4, 2017

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. Communicate With Internal Stakeholders.

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Sword and the Script

DECEMBER 23, 2014

It’s a hefty number – but by measure of the communication to his business leads – it’s merely a derivative of priceless. If you enjoyed this post you might also like: What If Warren Buffett had a YouTube Channel? PR crisis communications leadership PR strategy warren buffett'

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Reputation Newspapers Crisis Communications Leadership 116

Stephen Waddington

OCTOBER 21, 2019

Members of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) are also covered by their codes of conduct. We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. Influence is often confused with popularity.

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Government Publicity Marketing Advertising 60

PR in High Definition

DECEMBER 1, 2022

Crisis management has always been a significant part of public relations, but no one could have predicted the scale and reach that cancel culture might have. So, should communications professionals be scared of the looming threat of cancel culture? appeared first on Firefly Communications.

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Reputation Leadership Company Crisis Management 62

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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Stephen Waddington

NOVEMBER 10, 2017

Also in crisis communication. As a starting point check out a free bot building platform such as Botsify or Chatfuel , and an online YouTube tutorial. I’ve identified five applications for chatbots in public relations: Broadcast. Push out messages in realtime. Used by media organisations to distribute content.

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Tools Publicity Software Transportation 79

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. The key of any crisis communication is to be proactive, transparent and accountable.

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Fashion Telecommunications Crisis Training 75

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

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Education Course Nonprofit Resources 107

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). woke up and saw a Shark Week promo as he waited for a video to load on YouTube. The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This morning, G.W.

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Shift Communications

JANUARY 26, 2017

The third class of social networks that we should invest in are media apps such as Instagram, Snapchat, YouTube, Minecraft, Oculus, DeviantArt, etc. YouTube isn’t just a search engine, it’s also a social network. Media Apps. that have social aspects but are fundamentally about the creation of media. Christopher S.

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Facebook Instagram YouTube Social Media 60

Stuart Bruce

JULY 23, 2017

Marketing and communications professionals also need to remember that CEOs and CFOs do understand what real ROI is so you don’t impress them much with your bulls**t interpretations of return on investment. Too many people make the mistake of thinking ROI is how they show what they are doing is successful and effective.

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Social Media Media Customer Service Corporate 68

Cision

JANUARY 19, 2016

Tip: To keep your crisis from becoming over-sensationalized and ensure consistent communication, make sure you and your team knows and understands the correct wording to describe your situation. Tip: Use data and insights to uncover factual evidence on why your crisis is happening to help shape messaging points.

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Katie Paine's Measurement Blog

MARCH 29, 2023

Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics? That’s a sign of a crisis well-handled. speed skating teams’ loss, but thanks to the company’s excellent communications and faithfulness to their mission and messages, the issue soon blew over. Neither did I. Under Armour suits were blamed for the U.S.

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Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

JANUARY 5, 2016

A comedy out of crisis communications. Comedians, such as John Oliver and Stephen Colbert as well as YouTubers and other Internet influencers, will continue to poke fun at corporate and personal misdeeds for entertainment. Marijane Funess , Crenshaw Communications: Three 2016 PR Predictions that Might be Surprising. * * *.

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Banking Marketing Wireless Advertising 60

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. If a flaw does make it through the processes, their communication and PR teams might have more notice. Prepared for a brand crisis?

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Trends Mobile Web System 120

Waxing UnLyrical

OCTOBER 17, 2011

Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. 200,000 YouTube views in one week. Share of Voice reached 55%.

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Publicity Banking YouTube Social Media 87

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

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Blogging Wikipedia YouTube Content Marketing 48

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing. Happy New Year.

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Government Education Print Ethics 103

Melissa Agnes

MARCH 5, 2015

I can tell you this: ISIS is petrifyingly brilliant in their communications and recruitment campaigns. Unfortunately, the truth is that they’re astute at communicating and our side has a difficult road ahead of them in order to catch up. Put thought into shaping all of your communications as emotionally compelling stories.

Social Media 133

Social Media How To Media Video 133

Sword and the Script

APRIL 7, 2015

Of the range of options for creative PR in crisis communications , “no comment” usually isn’t among the better choices. Wired continued: Lewis wrote that a YouTube spokesperson sent him an animated GIF in response to a request for comment. He assumed it was a joke. Earlier today, the rep assured us it was not,” Lewis said.

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Creativity Publicity YouTube Insurance 60

Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. 3) What about comparative communications? What if messages were in other communications – an email, sponsored post or press release? For this reason, it can only be considered every bit as deliberate as a company hitting publish or send on alternative communications.

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Advertising Advertising Viral Video 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. Hard to select just one, eh?

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Instagram Crisis Local Privacy 98

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate.

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Employee Crisis Corporate Social Media 70

Waxing UnLyrical

MAY 17, 2018

For now, I want to talk about what the students from Parkland, FL, the survivors of the Marjory Stoneman Douglas High School massacre on February 14, and what they did right as communicators. I had the opportunity to participate in a training by The Communication Center once through my role as a Shot at Life Champion leader.

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