ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. It’s important to have a clear definition of success at the outset. In the current environment, there’s a world of data available to help inform program strategy and measure success. No creative spark . See this earlier post for more on the power of PR creativity. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? The free analytics report is definitely worth sharing a tweet! Please share!

Instagram 111

Instagram Measurement Tools Small Business 111

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? Measuring PR impact is a topic continually discussed – it takes many forms and can get a little heated with many differing opinions. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. Do they trust the company?

Reputation 62

Reputation Comparison Measurement Engineering 62

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Sales teams find media coverage useful in selling. “93%

Study 140

Study Media Relations Media Measurement 140

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. However, this definition only provides a partial glimpse into the intricate levels of disability.

Brand 89

Brand Branding Marketing Ethics 89

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? Digital has transformed the way we communicate.

Reputation 177

Reputation Measurement Exercises Pitching 177

5W PR

SEPTEMBER 9, 2018

Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible. Communication can be mysterious. Creativity Wins the Day. Machines Can Miss Much.

Big Data 60

Big Data Data Technology Creativity 60

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

NewsWhip

MARCH 3, 2020

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . For those unfamiliar, MSL is one of the largest Public Relations and Communication agencies in the world with over 100 offices in 40 different countries. Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan. This includes a communication plan (think old school phone chains): Who will physically communicate that an issue has occurred?

Company 60

Company Guidelines Crisis Measurement 60

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years. Yeah, definitely. Definitely have someone dedicated to it. Will it long term?

Technology 120

Technology Analysis Data Tools 120

Cision

DECEMBER 3, 2015

Communication pros are uniquely positioned for content, as it is, but we have the earned media expertise that the other disciplines don’t have. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). Images: Brad.K , Bill Selak , Susanne Nilsson ( Creative Commons ).

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. New communication channels (newsletter, blog, etc.). Consumer insights.

How To 99

How To Guidelines Creativity Examples 99

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. I mean, we get asked that a lot, actually, it’s kind of a new title, but I think it’s for communications, it’s such a good time. So what are the roles for communications?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Polaris

JANUARY 6, 2015

When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Look at the big picture and avoid unnecessary details. How can PR help?

Writing 100

Writing How To Measurement Advertising 100

PR in High Definition

JULY 24, 2017

Moreover, AI can continuously analyse this data, looking for correlations and trends to offer critical marketing insights and better measurement of your metrics. Robots are not just limited in terms of content production, so are their creative muscles. appeared first on Firefly Communications. Robot and human relationships.

Fashion 72

Fashion Data Sports Creativity 72

Sword and the Script

MARCH 19, 2019

She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. You only know that by measuring and analyzing performance, then iterating your approach.

Marketing 70

Marketing Measurement Analysis Data 70

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry!

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

JANUARY 26, 2021

Our industry is known for creativity but now, we need to get creative with our resources. These missions and goals also need to be accurately measured. Still, how we interact and communicate with one another has fundamentally changed and even as we enter another new phase of working, that shift will carry over.

Reputation 90

Reputation Creativity Employee Resources 90

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

PR in High Definition

AUGUST 29, 2017

So, it’s never too early to get your 2018 communications plan sorted. I’ve put together a few starting questions to ask yourself that will help you shape up your 2018 communications plan. These questions address five things to consider at each phase, and their answers will give you a skeleton communications plan to build on.

Writing 48

Writing Measurement Creativity Communications 48

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. The best answer I’ve found is as long as it takes to effectively communicate an idea. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. Once a week is probably better, and several times a week is definitely better. Analysis: .

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

OCTOBER 10, 2016

Whether it’s communicating the latest issues affecting women and girls or the latest album release, I do it in a way that makes people care about my clients and their work. I work on all things creative and put my passion for words to the test every day. It’s one thing to make people listen, but measuring it is key. Thank you.

Measurement 40

Measurement Energy Retail Creativity 40

PR in High Definition

FEBRUARY 18, 2019

Set out clear objectives and communicate this to your potential agency partner. If you work in comms, communicating your objectives should not be difficult. So, I urge you to communicate your expectations in the brief clearly, it will ensure that everyone is on the same page and your working relationship gets off on the right foot.

Agency 48

Agency Measurement Tools Communications 48

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” .” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” .” copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60