Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

MARCH 15, 2022

They should be able to deploy any of the communications tools at their disposal to get results. Your agency should be delivering measurable results for you that align with your KPIs and ROI. The agency is proactive and creative. The post 5 Ways To Tell If A PR Firm Is A Fit appeared first on Crenshaw Communications.

Agency 322

Agency Creativity Strategy Communications 322

Cision

AUGUST 17, 2017

It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. With communicators under increasing pressure to prove the value of their work, the industry urgently needs a fresh new approach. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. It’s understandable. We live in uncertain times.

Agency 122

Agency Creativity Marketing Government 122

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. To determine the right creative angle, ask yourself—why would my audiences care about this topic? Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.”

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

JUNE 1, 2015

Martin Kihn , research director at Gartner, says many communicators shoot first, then ask where to aim. Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. Want to improve PR measurement?

Measurement 120

Measurement Data Tools Instagram 120

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

PRSay

JANUARY 9, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams.

Measurement 104

Measurement Creativity Analytics Groups 104

ImPRessions - Crenshaw Communications

JULY 10, 2023

Today, marketing and communications teams are being asked — over and over again — to do more with less. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign.

Technology 266

Technology Television Web Social Media 266

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Cision

AUGUST 29, 2015

Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at this growing medium in a new light. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Downloads & Listeners.

Measurement 120

Measurement Airlines Advertising Advertising 120

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

Measurement 90

Measurement How To Strategy Pitching 90

ImPRessions - Crenshaw Communications

MAY 28, 2020

Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan. PR professionals should work within their organization to define their expectations for measurement and success at the start of any program.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. This is the only way to provide a unified and accurate measurement.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets. Customer communication has never been more important. In an uncertain situation, communication matters.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Stephen Waddington

FEBRUARY 4, 2019

Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. million in 2013 to 5.9

Measurement 90

Measurement Analytics Comparison Data 90

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Measure Performance. Having an editorial calendar can also help measure PR performance over the calendar year. What is an editorial calendar? That’s where a solid PR plan works hardest.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 146

Employee Crisis Reputation Creativity 146

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97