ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Never ask an executive if they have anything for us to pitch.

Agency 353

Agency Interviews Pitching Retail 353

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Communicating in a global crisis.

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Reputation Creativity Crisis Employee 133

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Media relations deals with the news environment, which is by definition unpredictable. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

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Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. The post Social Media Tactics To Leave Behind In 2021 appeared first on Crenshaw Communications.

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Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Taking the time to put thought behind client communications will save time and productivity in the long run. . Go for it in brainstorms – Creative sessions can be challenging. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . What is your PR resolution for 2022?

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Writing LinkedIn Social Media SEO 310

PR in High Definition

FEBRUARY 27, 2023

In the B2B tech PR and communications industry, there are several ways that generative AI could revolutionise how we work. As an experiment, I asked ChatGPT: ‘’What are the top four ways that generative AI will change the PR and communications industry for the better?’’ The post How will ChatGPT impact the communications industry?

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Industry Communications Technology Reputation 62

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. Culture is reflected through values, behaviors, beliefs, communication, and thinking; however, cultural representation in the workplace often falls short. As I proceeded in the interview process, I noticed more people in the company like me.

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Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture. Instagram Reels .

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ImPRessions - Crenshaw Communications

JUNE 30, 2021

Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. .

Media 333

Media Pitching Report B2B 333

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

PR in High Definition

JUNE 21, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

PR in High Definition

JUNE 22, 2018

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.

Creativity 48

Creativity Tools Engineering Groups 48

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Here, she offers a variety of career advice for communicators, including insights on mentoring.

Creativity 77

Creativity Writing Agency Internal 77

Communications Conversations

NOVEMBER 8, 2018

Second, Pinterest definitely influences purchase decisions. So, as a brand, you need to get creative. Why Pinterest? Lots of reasons! First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. According to research, 87% of pinners have bought a product because of Pinterest!

Social Media 121

Social Media Reddit Pinterest Communications 121

PR in High Definition

AUGUST 29, 2014

The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […].

Creativity 105

Creativity Instagram Tools Blogging 105

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. And naturally, the definition of “works best” depends on your goals and priorities. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. There are endless ways to get creative and interact with your specified audience. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share.

Strategy 83

Strategy Communications Marketing Social Media 83

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Proactive communication is just as important as recap communication as well. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

PR in High Definition

APRIL 23, 2020

I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. The ways in which we communicate during these troubling times will be remembered. But how do we effectively communicate and why is it so important? Continue communications.

Crisis 71

Crisis Communications Airlines Web 71

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. The crisis communications equivalent of denying fuel for the fire.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity.

Creativity 48

Creativity Software Exercises Video 48

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. The post Top Adtech Conferences For PR Exposure appeared first on Crenshaw Communications. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. It’s most definitely a No.1 Exactly what does this have to do with internal communication again? For most businesses, this is accomplished with a solid internal communications plan.

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Internal International Strategy Communications 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For someone with a small business, it’s a definite asset for learning marketing fundamentals and shaping a successful strategy. . Happy listening!

Marketing 306

Marketing Advertising Advertising Industry 306

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Crafting a story around you and your product or service is essential and will result in far more effective communication with your audience. Mike Falkow is the Creative Director of Meritus Media Inc. It’s often used to talk about “cleaning up Google results”. What is your background?

Digital PR 246

Digital PR Reputation Employee Social Media 246

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Meeting 199

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? What it means to communicate in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

Shift Communications

JANUARY 30, 2020

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. But the definition of purpose has changed. Communications strategies and vehicles will need to evolve. The media world is getting smaller and “ink” is getting harder to come by. Sarah Babbitt.

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Corporate Communications Creativity Meeting 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It’s important to have a clear definition of success at the outset. No creative spark . In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must choose their channels well and review programming each quarter for original approaches to storytelling.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR in High Definition

FEBRUARY 22, 2024

We often consider translation to be at the heart of communicating across borders. Consistent pan-European communications: Especially for brands launching in Europe for the first time, it can be difficult to balance the nuances of each country with regional consistency. Want to learn more about strategic communications in Europe?

Local 62

Local Leadership Viral Creativity 62

Communications Conversations

NOVEMBER 10, 2020

It’s definitely not a prerequisite to success. All I’m saying is if I were a hiring manager and I was looking for social media talent, an individual’s social media activity would definitely play into my decision. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed.

Social Media 172

Social Media Media LinkedIn Instagram 172

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Solo PR Pro

DECEMBER 12, 2023

Fortunately, this is second nature to those who work in communications. This year in PR definitely had all the seasons and a few freak occurrences to balance it all out. Many communication professionals have embraced its use even as we remain vigilant about its dangers.

Creativity 68

Creativity Policies Tools Internal 68

Karen Freberg

MARCH 12, 2021

My name has definitely had a tough year in pop culture!). So, I decided to share the chocolates with my colleagues at the Department of Communication, President Benapudi and her staff at UofL, and graduate students who are busy preparing for their comprehensive exams and thesis defenses! Here’s the commercial.

Exercises 122

Exercises Video Creativity Twitter 122

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. The group leaders for each group were in charge of the coordination and communication with the influencers. This was definitely the place to be when the sun went down!

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Creativity Marketing Social Media Course 56