Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

No measure of success. It’s important to have a clear definition of success at the outset. In the current environment, there’s a world of data available to help inform program strategy and measure success. No creative spark . See this earlier post for more on the power of PR creativity. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. Value comes from more coverage and measurable results. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. Give us your best definition of strategic communications? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. The reason?

Viral 149

Viral How To Advertising Advertising 149

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. This example is the definition of taking shortcuts. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook? The post Take Your Marketing to the Next Level — Without Facebook appeared first on Cision.

Facebook 0

Facebook Marketing Journalism Creativity 0

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. And naturally, the definition of “works best” depends on your goals and priorities. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Screw definitions and silos. Measure at every step.

Communications 40

Communications Measurement Employee Course 40

PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? Measuring PR impact is a topic continually discussed – it takes many forms and can get a little heated with many differing opinions. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. Do they trust the company?

Reputation 62

Reputation Comparison Measurement Engineering 62

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity. What are Instagram reels?

Instagram 62

Instagram Social Media Fashion Media 62

5W PR

SEPTEMBER 9, 2018

Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible. Some words can have multiple definitions, and the meaning is established by the context.

Big Data 60

Big Data Data Technology Creativity 60

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. maybe not do all the heavy reading but definitely willing to hunker in and keep learning.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. Be sure to track and measure what is working for you. What is the big picture?

Local 227

Local Energy Agency Policies 227

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years. Yeah, definitely. Definitely have someone dedicated to it. Will it long term?

Technology 120

Technology Analysis Data Tools 120

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. However, this definition only provides a partial glimpse into the intricate levels of disability.

Brand 89

Brand Branding Marketing Ethics 89

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. 10 years later, the answer is a definitive yes! I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

DECEMBER 3, 2015

A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). A: You definitely want to look at the vanity metrics so you know whether or not it resonates. We can create content that is valuable to our audiences, distribute it, promote it AND measure it. That’s where we’ll win.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. Measurement. PR is seeing better measurement each and every day – with Google Analytics, trackable links, hashtag uses and more. Create goals and metrics in the beginning of the plan; then, show how you’ll measure results at the end. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer.

How To 99

How To Guidelines Creativity Examples 99

NewsWhip

MARCH 3, 2020

From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish. It’s a discipline that has been deprioritized almost in many PR firms today as creative, strategy, digital and influencers have really taken off.

Data 88

Data Agency Sports Creativity 88

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent?

Survey 103

Survey Marketing B2B Content Marketing 103

Reputation Us

DECEMBER 14, 2022

While you want to encourage their leadership, you definitely don’t want them getting poached! As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. Definitely Justin Bieber, the gym, and pancakes. Give us your favourite quote.

Meeting 62

Meeting Agency Social Media Interviews 62

PR in High Definition

JULY 24, 2017

Moreover, AI can continuously analyse this data, looking for correlations and trends to offer critical marketing insights and better measurement of your metrics. Robots are not just limited in terms of content production, so are their creative muscles. Robot and human relationships. The post The robots are coming… or are they?

Fashion 72

Fashion Data Sports Creativity 72

Sword and the Script

MARCH 19, 2019

In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. You only know that by measuring and analyzing performance, then iterating your approach. With robust tracking, marketers can now measure what’s working and what’s not in order to iterate the approach.

Marketing 69

Marketing Measurement Analysis Data 69

Polaris

JANUARY 6, 2015

When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Look at the big picture and avoid unnecessary details. How can PR help?

Writing 100

Writing How To Measurement Advertising 100

The Hoffman Agency

MARCH 21, 2018

In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. We also want an environment that reflects a creative mindset and gives off warmth. Humor definitely has a place in our culture.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Definitely. And I think also just from the clients, right? Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry!

Publicity 99

Publicity Insurance Insurance Nonprofit 99

PR in High Definition

JANUARY 26, 2021

Our industry is known for creativity but now, we need to get creative with our resources. These missions and goals also need to be accurately measured. As mentioned before, ours is a creative industry, so we need to make sure that we’re still flexing those creative brain muscles. and possibly, more cheaply.

Reputation 90

Reputation Creativity Employee Resources 90

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces.

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

JUNE 16, 2016

A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. Outputs, not outcomes, are the yardstick by which marketing efforts are measured when strategy isn’t present. What metrics should you measure?

Strategy 40

Strategy Marketing Energy Training 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74