Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. Stoga, Carson Stoga Communications. I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together. Melissa Vela-Williamson, APR, MVW Communications.

Writing 104

Writing Analysis Case Study Video 104

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Do something creative.

Communications 36

Communications Exercises Creativity Technology 36

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Frederik is a rare breed. Especially in our classic sector. There wasn’t enough traction.

Software 78

Software System Training Enterprise 78

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life. Design, facilitation and communication. A social sabbatical. Shared value.

Agriculture 155

Agriculture Software Healthcare Community 155

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. The group leaders for each group were in charge of the coordination and communication with the influencers. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Cision

JULY 31, 2015

Establish a crisis communication plan now rather than later. According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Do something that benefits the community. Want even more crisis communication advice? Want to learn more about crisis communications?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., hotel stays) in the city.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. This is the most important one for PR agencies.

Pitching 136

Pitching Tools Agency Resources 136

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? More volunteers? Employee engagement? Enhanced brand reputation? Of course, the answer is probably “all three.” More likes, comments and shares.

Corporate 60

Corporate Creativity Employee Instagram 60

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. The instinct of a communication profession is to correct and rebuke fake news. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). FuturePRoof was founded by Sarah Waddington in 2015. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Both communication and PR are wonderful tools to advance a variety of causes, and careful consideration of the stated word is of utmost importance in the mastery of communication.

Local 120

Local Radio Community Tools 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? Fourth and perhaps most frequently, we worked with communications colleagues around the school as well as trusted doctoral candidates to help our social team quickly secure technical reviews/accuracy checks on our social media content.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Communications Conversations

AUGUST 17, 2017

Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. Lots of gorgeous GoPro shots documenting her adventures in Ironman and triathlon training and competing. She also highlights the big community of runners here in the Twin Cities. Josef Harris and Liz Gardner.

Instagram 114

Instagram Fashion Local Sports 114

Ethical Voices

JANUARY 8, 2024

What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents? We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. We use it to also increase the fun and creativity around our team.

Ethics 82

Ethics Publicity Guidelines Technology 82

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. It was a communication revolution. The value proposition of a media brands lies its ability to inform and engage a community in a conversation.

Media Relations 115

Media Relations Media Print Newspapers 115

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

Twitter 107

Twitter Analytics Community Facebook 107

Ethical Voices

JULY 24, 2023

At the heart of it, I am a communicator and an advocate. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate. I know there are some in our business that look at communications as much like legal defense, everybody’s entitled to have their story be told.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. You can download a detailed, and I mean detailed , Excel document that even shows you the engagement your photos have had outside of Instagram. The free analytics report is definitely worth sharing a tweet!

Instagram 111

Instagram Measurement Tools Small Business 111

Bad Pitch Blog

MAY 21, 2014

If you''re in business to business communications, you can empathize with the bane of my career''s existence.client/customer approvals to tell their story, more commonly known as a case history. If you''re in business to consumer communications, there''s a lesson here for you also. We''ve received porn-related pitches before.

Pitching 71

Pitching Case Study Media Creativity 71

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. I’d like to believe, PR agencies that specialized in crisis communications can identify here. Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

Shift Communications

JANUARY 28, 2015

Nevertheless, I have been able to assist with internal processes like onboarding, creative brainstorming practices and management development that make adjusting to growth like ours a little easier. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out? Zach Burrus. Marketing Analyst.

Agency 60

Agency Real Estate Creativity Training 60

Communications Conversations

FEBRUARY 5, 2015

You still need creative ideas. Love what Explore MN has done with this series, slowly building a community of Minnesota-based photographers (and fans) on Instagram. Explore MN asked a variety of influential IGers to document their Minnesota experience as they explored different geographic areas of the state.

Instagram 60

Instagram Corporate Case Study Study 60

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

prTini

MARCH 24, 2016

Communications teams and legal teams sometimes find themselves in adversarial relationships. This often leads to a “less is more” communication policy, particularly in crisis situations. So, how can you best work with the lawyers to accomplish your communication goals while guarding against legal pitfalls? Plan ahead.

Community 28

Community Policies Government Social Media 28

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

JANUARY 6, 2015

Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals in the new year. This post answers some of the frequently asked questions from our community. Happy new year! You know you need them, but where do you start?

eBook 40

eBook Creativity Twitter Tools 40

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

MARCH 26, 2012

And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. The end-goal was to secure as many new constituents to OA’s eCommunity as possible, since these are the people OA can activate when advocacy is needed.

Case Study 102

Case Study Internal International Study 102