Newsfile

MAY 11, 2023

The environmental category of ESG is seeing the largest increase in reporting out of all of the ESG categories. Frequently, companies send out press releases on content distribution platforms that announce top management and board of director changes. Not only this, but the board oversees shareholder interests.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. In the adtech sector, buzzwords like “monetization” and “engagement” are unavoidable, and terms like “transparency” and “visibility” have a special meaning.

Real Estate 225

Real Estate Software Leadership Advertising 225

Mindful Marketing

JANUARY 8, 2024

One company has announced a violence-filled video game featuring Mickey, while a movie producer/director is planning a Steamboat Willie horror film. Trademarks – Are words, phrases, designs, symbols, or some combination thereof, used to differentiate one company’s goods from others in the same category.

Film 94

Film Creativity Video Enterprise 94

Mindful Marketing

OCTOBER 4, 2023

He’s a student of business and surely read of how within one day of announcing its collaboration with Sanders, Benders “ received $1.2 Having a dress code also doesn’t mean that special accommodations can’t be made for specific individuals who warrant them. million in pre-orders.”

Policies 98

Policies Sports Interviews Case Study 98

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

It wrapped the announcement around its plan to be known as a lunch and dinner chain, not just a stop for breakfast. IHOP wasn’t the only winning brand in the food service category. Starbucks followed up by announcing it would close 8000 stores on May 29 for a half-day of employee education around racial bias.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

NOVEMBER 11, 2016

What are some of the biggest PR challenges these brands specializing in wearable products and safety technology face? In the case of any company entering the wearable’s market, the PR strategy has to include promoting the benefits of the wearable category and the specific product, as well as taking advantage of ongoing category growth.

Communications 253

Communications Data Local Survey 253

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. From global giants to specialized platforms, understanding the landscape can help you make informed decisions about where to send your press releases. Each one offers a unique platform to amplify your voice.

Financial 52

Financial Media Analytics Data 52

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. But when the acknowledgment comes from your hometown, it’s means a little something extra special.

Journalism 52

Journalism Agency Employee Community 52

Polaris

DECEMBER 30, 2014

Food is the top category on Pinterest with 57% of users discussing food-related content. Earlier this month, Instagram announced 300 million people around the world are Instagramming , sharing 70 million pictures and videos every day. Have a conference, trade show, or other special event to promote? million followers.

Pinterest 196

Pinterest Instagram Brand Branding 196

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. If appropriate, augment with visuals, video and any other special effects that allow you to tell the story most effectively.

B2B 120

B2B Trends Product Launch Report 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. The third category is the company that relies on a sound mix of PR and advertising. Very few companies have weekly news announcements.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. You should feel free to send me your announcements.

Industry 85

Industry Media Technology Employee 85

Barokas

DECEMBER 22, 2017

Bloggers, social media influencers and YouTube stars specialize in every topic imaginable, from makeup and home decorating to travel and pets, and boast a reach on par with your press list. Check out the possible reach in your target industry, especially if it’s a niche category. A Pew survey found two-thirds of adults in the U.S.

Media 60

Media Hotels Social Media YouTube 60

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Katie Paine's Measurement Blog

MARCH 9, 2023

There should be a special place in measurement hell for people who make up bad metrics. Chances are about 50% of raw data will fall into one of those two categories. A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters.

Measurement 52

Measurement How To System Comparison 52

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Except for a few brands like Olay and Doritos, there was little to be said here in this category.

Social Media 78

Social Media Analysis Media Viral 78

Sword and the Script

SEPTEMBER 2, 2014

It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category. They have done an excellent job connecting me to internal domain experts, shared advanced announcements, and included me in influencer opportunities.

Content Marketing 111

Content Marketing Mobile Google B2B 111

PR 20/20

APRIL 1, 2021

Today, we are announcing a new Grow Smarter with AI TM initiative designed to make marketing AI education accessible to all, from college students to CMOs, through AI Academy for Marketers. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

SEPTEMBER 2, 2010

Anyone can participate if they jump on to the hashtag, regardless of whether they specialize in that particular field or not. I do this by keeping links to the introductory #measurePR post , as well as to the MeasurePR category on my blog handy. Professional development conferences are held for professionals in their fields.

Twitter 82

Twitter Resources Conference Facebook 82

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. Resist putting your company or brand’s name in the title of every video, given that many potential customers will be looking for your product category rather than your company’s name. ” Let’s say this together: Is there a YouTube Doctor in the House?

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

NOVEMBER 11, 2010

Sure enough, on the afore-announced night – which was moonlit – Pakistan sent in its jets, and as my grandfather was on the tarmac (a transport squadron was landing), he narrowly missed being hit by one. Very proud of you, and grateful, specially since Dadu, my Dad was and is, my HERO. “Those bloddy fools!&#

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m a taxidermist by trade [SB: possible hoax alert!] , specializing in small mammals (chipmunks, voles, the odd woodchuck), and I’m studying to become a professional shepherd. Or Or when I announced a new AT&T eco-initiative: Plant a tree for every dropped call. That, and to meet women. What do you “really&# do?

Wireless 74

Wireless Twitter Writing Measurement 74

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Google’s announcement sparked a strong reaction from brands. For brands, however, it means a paradigm shift. What will change for brands.

Privacy 96

Privacy Google Advertising Advertising 96

Journalistics

JANUARY 3, 2016

Finally, I need to give a shout-out to long-time readers ThePRCoach.com (another great PR-related blog) and InkyBee.com (a company specializing in blogger outreach) – the 4th and 5th referral sources for 2015. In all, these top five sources represented one third of all referral traffic to Journalistics in 2015. And Happy New Year!

Blogging 64

Blogging Analytics Google Writing 64

Contently - Strategy

JUNE 11, 2020

In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. The announcements, letters, videos, and articles showed that healthcare companies could adapt quickly if the situation calls for it. ” 5.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In the health category, there’s no such thing as a generalist … think about what your audience is searching for,” said Amy O’Connor, editor-in-chief of Healthination. The announcements, letters, videos, and articles showed that healthcare companies could adapt quickly if the situation calls for it. ” 5.

Healthcare 52

Healthcare Content Marketing Industry Trends 52