ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.

B2B 88

B2B Journalism Case Study Storytelling 88

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 74

Radio Television Media Local 74

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. Penn brings together links and tweets from a variety of web influencers. “I write for myself before I do anything else,” she says. Recruiting Brainfood — WorkShape.io

Communications 109

Communications Storytelling Analytics Web 109

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Communications Conversations

OCTOBER 10, 2019

Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. If I were a brand-side PR leader, I would be bolstering my budgets in the following areas–and here’s why: Video AND audio production. But, so is audio. Data analysts. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

Communications Conversations

JUNE 25, 2019

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop. For starters, I tried to back every trend up with facts and stats from across the web. Second, I used a variety of examples–case studies of brands bringing the trend to life.

Social Media 107

Social Media Trends Case Study Media 107

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Years earlier, Cisco became a giant and established the web router category via its packet routing algorithms. Secret Sauce Origin Story. Not necessarily. Just ask Zappos.

How To 194

How To Wikipedia Engineering Web 194

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

OCTOBER 2, 2017

Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s where data comes in. Audience Data. Browser used.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

MARCH 19, 2019

Have experience conducting in-person meetings as well as web-based demos. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Have the technical expertise to be able to demonstrate software products and explain the business and economic benefits.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Have experience conducting in-person meetings as well as web-based demos. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Have the technical expertise to be able to demonstrate software products and explain the business and economic benefits.

Software 150

Software Measurement Analytics Data 150

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

Inbound PR

MAY 14, 2019

After five minutes of flicking through the various web pages, I felt overwhelmed and confused. For brands, cutting through the data deluge and attracting our attention in a meaningful way, has become a real challenge. The power of video storytelling. Sound familiar? So, how do you do it?

Video 64

Video Strategy Storytelling Web 64

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Now, an illusion to hell might be a little edgy for your brand. Step 2: Communicate a clear value prop.

How To 142

How To Content Marketing Banking Advertising 142

NewsWhip

SEPTEMBER 26, 2019

million engagements across the web and social and was shared over 265k times on Facebook. While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. Top Instagram Posts from Brands.

Social Media 127

Social Media Media Instagram Facebook 127

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Branding Strategy Insider. It’s almost a given that brands will use influencers to boost their social media presence. Web Strategy by Jeremiah Owyang. Web Ink Now. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

PRSay

OCTOBER 10, 2019

It’s that last aspect — who they talk and listen to — that’s important for brands who want to build relationships with influencers. Impact reports for web conversions: Learn the answer to what do people do on your website after they consume earned media. This can be any combination that works with your particular team.

Media 102

Media Storytelling System Technology 102

NewsWhip

FEBRUARY 12, 2020

Here were some of the top brands called out during the red carpet walk. Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time.

Film 78

Film Fashion Journalism Storytelling 78

NewsWhip

SEPTEMBER 5, 2019

Engagements to Web Content for Holidays in 2019. As this graph charts engagements to web content YTD, we see Christmas content drop off come January, get a sudden bump mid-summer, and then Halloween takes over from there. Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat.

Web 116

Web Data Trends Brand 116

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation.

Publicity 120

Publicity Storytelling Journalism Viral 120

Waxing UnLyrical

AUGUST 11, 2014

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Secrets everyone has them.

Storytelling 87

Storytelling Privacy Resources Web 87

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. A Clear Brand Message and Identity. Both marketers and PR workers aim to create an image for their brand in the public eye. Here are three reasons why: 1.

Marketing 68

Marketing SEO Guidelines eBook 68

PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. What tips do you have for them to use when sharing stories on behalf of their own brands or clients? Personal stories.

Conference 97

Conference Internal International Travel 97

NewsWhip

OCTOBER 10, 2019

While web coverage of holiday trends garners significant engagement much earlier than the holiday mentioned in the article, Pinterest tends to keep attention closer to the actual date, with the season’s preparations starting about a month prior to the holiday. Top Articles for Holiday Trends in 2019. appeared first on Newswhip.

Pinterest 113

Pinterest Trends Comparison Data 113

Stephen Waddington

JUNE 23, 2019

It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. It’s an area that brands should investigate. #6 6 Tell me a story Images as a medium continue to grow on the social web and internet. billion daily active users.

Report 81

Report YouTube Privacy Web 81

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. It must be our branding promise and reputation as we serve others.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Marketing bloggers sometimes focus too much on what brands are doing wrong. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We’ve been big fans for quite some time, and we wholeheartedly agree that “traditional web design is broken.”. And Why You Should Now. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. Videos that build awareness will attract eyeballs and give your brand some necessary visibility.

Video 95

Video How To Education YouTube 95

PR Job Coach

NOVEMBER 3, 2010

Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. But the resume today is only one of several means of highlighting you as a brand. Create a personal branding presentation similar to a C.V. The short answer is no.

Engineering 176

Engineering LinkedIn Google Insurance 176