Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How can you turn your audience into loyal brand advocates?

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Releases work with branded content. Quality writing rises to the top. Distributing a press release is another way to begin a conversation.

SEO 221

SEO Data B2B Writing 221

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies.

B2B 77

B2B Trends Strategy Marketing 77

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. 1. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. They include general and specific instructions for press releases (format, layout, tone of voice, boilerplate), rich media (formats, sizes, resolutions, styles) and templates for documents like brochures and white papers.

Corporate 68

Corporate Brand Branding Guidelines 68

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Cision

NOVEMBER 19, 2015

When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. Get help with our free white paper! Keep It Simple.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Listen on social to learn about your audience and how your brand can best communicate with them. Read the free white paper today! Need to know what people are saying about your brand online?

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Brand perception audits. In addition to opportunities for media to attend and cover such events, a savvy PR team will package the resulting content for white papers, bylines and other post-event coverage.

Media Relations 120

Media Relations Agency Media Training Training 120

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

AUGUST 25, 2015

It’s not rocket science, and if you’re willing to put in the time, you likely can learn a lot that will benefit your brand. Click here for our free white paper! Another option is hiring an intern. Second, you might just need a nudge in the right direction. Wondering how streaming video on Periscope and Meerkat works?

Social Media 120

Social Media Media Internal International 120

Cision

APRIL 2, 2015

Read our free “How to Beat Content Marketing Overload” white paper now! (No Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. Want to create standout content? No sign up!). Social Still Revolves Around People. No, they cannot do so overtly.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S. It’s about your audience.

Government 140

Government Survey Ethics Media 140

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Quantify as much as you can. Some of the comments can be priceless when considering adjustments or changes to your plan. Finally, be sure to keep senior staff and the board apprised of your progress to avoid the possibility of any surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Cision

JULY 13, 2015

He can poke humor at the brand without sacrificing the brand or its reputation. First, audit internal risks. Where might your brand run aground? View the white paper now! He’s credible and, perhaps more importantly, perceived as trustworthy. Murdock has a role to play, too. Second, assess external risks.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If they’re affected by your brand’s actions, add them to your list. Click here for our free Crisis Communication white paper now! 3. Always Be Monitoring.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. copyright laws, but does your brand also do business in Europe? Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. Want to learn more about how EMV impacts financial brands? Check out our latest white paper today! In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. Continued Vulnerability.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Notified said it can now monitor brand mentions on TikTok. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Get our recent white paper today! All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1. Learn how to leverage influencers to increase your reach.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 116

Video Communications Strategy Product Launch 116

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! Storytelling, while central to PR strategies, is a delicate process. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. My main hypothesis: Today’s branded content is broken (for the most part). Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. We have been the ones telling brands to “create engaging content.”

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Cision

SEPTEMBER 10, 2015

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! My daily newspaper of choice is… the Los Angeles Times for local news, The New York Times for exceptional writing, national and international news and The Wall Street Journal for business coverage. What do you hope to accomplish in your new role at Sitrick & Co.?

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. In other words, the way a CEO finds your company is likely to vary widely than the intern.

B2B 66

B2B Trade Shows Survey Study 66

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. Q: How do you manage your own personal brand?

Interviews 65

Interviews B2B Measurement Blogging 65