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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news. Content, content, content.

Retail 368
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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. The white paper has its own specific audience and purpose that separates it from other PR content. Am I boring you? See this earlier post for more on uses for the modern press release.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 119
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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259
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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try. Talk to Us !

B2B 66
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3 Steps to Involve Influencers in Your Crisis Plan

Cision

When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. Get help with our free white paper! Keep It Simple.

Crisis 120
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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Listen on social to learn about your audience and how your brand can best communicate with them. Read the free white paper today! Need to know what people are saying about your brand online?