Cision

APRIL 2, 2015

Read our free “How to Beat Content Marketing Overload” white paper now! (No Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. Image: Todd Huffman ( Creative Commons ), Geoff Livingston. Want to create standout content? No sign up!).

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Cision

JULY 13, 2015

He can poke humor at the brand without sacrificing the brand or its reputation. First, audit internal risks. Where might your brand run aground? View the white paper now! Images: Wikipedia , Terry Robinson (Creative Commons). He’s credible and, perhaps more importantly, perceived as trustworthy.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. copyright laws, but does your brand also do business in Europe? Learn how copyright laws can protect your brand’s reputation.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

SEPTEMBER 10, 2015

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Get our recent white paper today! Images: Sharon Sinclair , Simply CVR ( Creative Commons ). All it takes is a plan. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Fifteen years later, the solid foundation advice still works.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! Storytelling, while central to PR strategies, is a delicate process. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. In other words, the way a CEO finds your company is likely to vary widely than the intern.

B2B 67

B2B Trade Shows Survey Study 67

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. The white paper has its own specific audience and purpose that separates it from other PR content. Am I boring you? See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Feedback about an internal process not working. When a brand offers a range of products, some may get lost in the marketing shuffle. “To

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

DECEMBER 21, 2015

Expect the service to expand to more users in 2016 and for brands to begin experimenting with more live video content. Get our free “Video Streaming Best Practices for PR” white paper today! This could have ramifications for measurement and monetization for branded content. Take PR to the next level.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% The cost of B2B marketing content. 34% said ebooks.

B2B 122

B2B Marketing Survey Software 122

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below!

Travel 120

Travel Technology Airlines Wireless 120

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Increasingly, a company’s sales team also looks to marketing for nurtured, high-quality leads, not just brand awareness.”. However, every employee is also a representative of your brand. Creativity?

Brand 40

Brand Branding How To Employee 40

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. If you’re considering content automation’s potential for your brand, here are a few questions to think about before diving in.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

Internal Crisis/Inefficiency Management. While it’s important to understand the qualms of company workers, I strongly suggest a company not equip employees outside of their communication staff to produce owned content on behalf of the brand. Learn how to respond with our white paper!

Study 120

Study Engineering Mobile Crisis 120

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. A study by Beckon found that the top 5 percent of branded content garners 95 percent of all engagement. June, Illinois.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 20) Mack Collier. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. It’s an easy visual add, but be extra cautious that the tone of these visuals don’t go “off-brand.”.

How To 40

How To Infographics Video Instagram 40