wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 117

Video Communications Strategy Product Launch 117

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. Your Brand is Not the Hero…Your Customer is the Hero. In other words, the way a CEO finds your company is likely to vary widely than the intern. Talk to Us !

B2B 67

B2B Trade Shows Survey Study 67

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Feedback about an internal process not working. When a brand offers a range of products, some may get lost in the marketing shuffle.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. Download our white paper. B: Has the coverage that your team generated changed how people discuss the brand in sales discussions or online?

Measurement 222

Measurement System Data Analysis 222

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members.

Social Media 120

Social Media Media Reputation Training 120

PRSay

JULY 6, 2016

But word of mouth can’t be tracked as simply as other touchpoints, like white papers and webinars. Because of this, you need to track what your audience says about your brand online through social listening. Just know that social media is a small part of the conversation surrounding your brand. Turn to social media.

How To 109

How To System Measurement Data 109

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

OCTOBER 25, 2017

Without a solution to organize and optimize these day-to-day activities at a strategic level, brands drown in the noise of the media, making it impossible to engage target audiences in the most impactful way. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing.

Communications 73

Communications Analytics Analysis Data 73

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “The little things where we draw the line just maintain basic company confidentiality, like internal salaries, or clients that we sign NDAs with.”

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

Internal Crisis/Inefficiency Management. Thought leadership should be part of every company and should include information from communication professionals and other workers. Learn how to respond with our white paper! Want to establish yourself as a thought leader? Watch Dorie Clark’s on-demand webinar now!

Study 120

Study Engineering Mobile Crisis 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 20) Mack Collier. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. It’s an easy visual add, but be extra cautious that the tone of these visuals don’t go “off-brand.”.

How To 40

How To Infographics Video Instagram 40