PR Conversations

OCTOBER 27, 2023

See original post: [link] Everything about this collective interview was innovative. From the multicultural background of the interviewers, the co-operative nature of the venture, to the generosity of Jim to step out of his academic canvas and engage in dialogue exposing his thoughts in the digital world.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. However, 30-plus years later, that obviously isn’t the case.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. 1: Segment your audience. Ask the participants for their opinions about your product.

Consumer 154

Consumer Brand Branding Software 154

Contently - Strategy

OCTOBER 9, 2019

If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. Group interviews lead to groupthink.

Marketing 82

Marketing How To B2B Exercises 82

Contently - Strategy

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. Customer Interviews Interviews are a more qualitative method of gathering data about your customers.

Survey 99

Survey Data Interviews Reddit 99

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. Creative PR helps B2B brands be accessible. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Maybe a hot-topic panel discussion could involve a brand’s SEO team for optimum results.

SEO 200

SEO Pitching Agency Exercises 200

Contently - Strategy

JANUARY 14, 2020

Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. It’s simple: Your content strategy pillars lie in the intersection between what your audience cares about and what your brand cares about. What your brand cares about.

Strategy 78

Strategy Exercises Content Marketing Energy 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. The simulation exercise is designed to test the organization’s response to a crisis and refine the crisis plan based on what was learned during the exercise. Remember To Be Human. First Apologize, Then Take Action. Monitor, Plan And Communicate. Seek First To Understand The Situation.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Mark My Words

NOVEMBER 21, 2019

As a masterclass in PR disaster, the interview will not be knocked off the top rank for some time. Designed as a PR exercise to dampen the flames, it did the opposite, igniting global negative headlines and a million social memes. It will now be even harder for him to rebuild any kind of voice or brand that we can listen to or believe.

Exercises 60

Exercises Interviews Brand Branding 60

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. The problem: their audience doesn’t care. Start with the audience.

B2B 172

B2B Company Marketing SEO 172

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Karen Freberg

APRIL 27, 2022

I bring this up because this year has been the busiest for me (not just for class work and projects) – but media interviews. The combination of all of these elements together makes a dynamic assignment and exercise that has life BEYOND the classroom. That’s the key aspect I think is SO important to know.

Exercises 101

Exercises Social Media Education Industry 101

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Prohibition

MARCH 27, 2020

They provide the perfect opportunity for brands to promote their expertise, discuss key trending industry topics and showcase their personality, unlike any other form of content. For example, when you’re driving, exercising or working you can’t read an article or a feature – but you can listen to a podcast.

Leadership 62

Leadership Exercises Trends YouTube 62

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. One of the things that I love about issue management, is the opportunity that it presents to organizations.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely.

Storytelling 146

Storytelling Data B2C B2B 146

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. What are some of the biggest pitching mistakes brands make? Make sure all of your ducks are in a row and express that all potential interview subjects are immediately available and you have photos and video ready to send. How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. For example, monitoring a media interview with an exec can be a gold mine for developing new material for bylines or op-eds or an upcoming speech.

Writing 120

Writing Exercises System Interviews 120

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. – and help create even more awareness of the effort.

B2B 136

B2B Guidelines Writing Pitching 136

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Trends 0

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. As readers, let alone PR pros, we should all want professional journalists that get the facts right and report all relevant sides of a story.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. This sort of engagement not only informs content strategy, but helps keep a brand connected to its audience in a meaningful way.

Leadership 149

Leadership Trade Shows Healthcare Education 149

The Hoffman Agency

AUGUST 21, 2019

We started by interviewing our family members, as if they were clients being questioned in a sourcing session, to see what they knew about what we do. A Marketing tool to establish awareness, communication messaging and establish brand/reputation.” – Chris Kruell, father of Senior Account Executive Caitlin Kruell.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Deirdre Breakenridge

MAY 6, 2015

I did this same exercise a few years back to learn the difference between Tumblr and Facebook. The “weird” random brand pages. I don’t really like brands on Snapchat, because it’s about real people. so a brand being a part of that contradicts why I actually like it. Cosmopolitan, ESPN, McDonalds).

Instagram 150

Instagram Exercises Mobile Video 150

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. b) I learned how ruthlessly competitive big brand marketing is. Today he’s on his own. In a word: confusion. Startup Marketing?

Technology 61

Technology Marketing Retail Interviews 61

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! Exercising before work clears my mind, energizes me and puts me in a great mindset to tackle the day.

Journalism 120

Journalism Newspapers Writing Report 120

Action PR

DECEMBER 16, 2019

Bringing brands together is our speciality! We were delighted to spend a day in the company of the legendary T’Pau singer Carol Decker who is trialling the brand new Marodyne LiV device that is designed to help people manage osteoporosis. His mum calls the Neurokinex team his ‘Christmas Angels’. We couldn’t agree more.

Sports 52

Sports Film Local Exercises 52

Reputation Us

MARCH 4, 2019

We say that brand is what you say about business. One-on-one conversations : Discussions may resemble a more formal interview, or simply observe customer behavior and asking them follow-up questions. This is an exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 79

Reputation Employee Case Study Survey 79

Reputation Us

MARCH 4, 2019

We say that brand is what you say about business. One-on-one conversations : Discussions may resemble a more formal interview, or simply observe customer behavior and asking them follow-up questions. This is exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 60

Reputation Employee Case Study Survey 60