PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. However, 30-plus years later, that obviously isn’t the case.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. Hands-on training with key staff and leadership to ensure that they are prepared to act appropriately before, during and after a crisis. Mock crisis drills with staff and leadership to observe reactions in a simulated crisis. Remember To Be Human. First Apologize, Then Take Action.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership. and execute them?

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Muse addresses all aspects of work and career life. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. – and help create even more awareness of the effort.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. The interviews with business leaders are eye-opening. E = Exercise. What are your goals for 2018 and what tools, skills and roadmap will get you there? These action-oriented books are the kind that makes you go Hmmm.

Crisis 0

Crisis Journalism Hotels Case Study 0

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 245

Sports Agency Industry Creativity 245

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. That’s a great check the box exercise.

Ethics 70

Ethics Training Financial Survey 70

prTini

DECEMBER 9, 2016

Identify Gender Bias as a Leadership Priority. When leadership sets the tone of gender inclusivity from the beginning, it becomes a no brainer all the way down. The toolkit even offers icebreakers, exercises, and step by step talking points, meaning you don’t need any outside expertise to start this conversation.

Policies 28

Policies Leadership Interviews Conference 28

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. In fact, I know from experience, they coexist nicely.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. That’s a great check the box exercise.

Ethics 52

Ethics Training Financial Survey 52

Ethical Voices

OCTOBER 17, 2022

Went on to spend 13 years in a variety of roles at IBM, at the intersection of people, the brand, communications, and digital. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise. Are you always representing your brand? 100%, 100%. And how does that work?

Ethics 78

Ethics Employee Communications System 78

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 81

Sports Agency Industry Creativity 81

Frederik Vincx

DECEMBER 11, 2015

After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Raf recently also got interviewed about this in the Wag The Dog Podcast. You need to make sure this exercise stays valuable.

How To 60

How To Software System Employee 60

Waxing UnLyrical

FEBRUARY 3, 2012

She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand.

Policies 111

Policies Nonprofit Crisis Communications Financial 111