Branding Exercises Interviews Storytelling 
5W PR
FEBRUARY 19, 2024
These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Share the brand story , values, and mission.
Cision
APRIL 27, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.
Cision
OCTOBER 4, 2017
As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. A helpful exercise is to put yourself in the shoes of a journalist.
The Hoffman Agency
AUGUST 21, 2019
Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?
Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
Contently - Strategy
OCTOBER 9, 2019
If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. Group interviews lead to groupthink.
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