6 Quick Tips to Keep Up with Social Customer Service


As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Through Hootsuite, you can set up searches for hashtags and keywords relevant to your brand.

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. One of the first things you can do for your brand is to fill out a complete company profile. As a business owner you should be looking for these types of interactions.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

The face of a nearly brand new iPhone 6s looked like a spider web. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Make your customers happy. People trust online reviews and peer recommendations more than advertising and brand content.

B2B Customers Want Thought Leadership

Sword and the Script

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Yet for many companies, content programs intended to help existing customers is an afterthought.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week


There’s a misconception that marketing a business is always time-consuming. You can also create email templates for common customer service inquiries, such as: Where’s my product? That way, if you get busy one week, you already have content lined up and ready to be published.

Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Recently, on their weekly The Digital Dish podcast recorded on Blab co-hosts, Cathy Hackl , and Lisa Buyer interviewed Collin Austin , Entrepreneur, Motivational Speaker and COE-Chief of Everything of New Scooters 4 Less on how he utilizes Snapchat to stay connected with his customers.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Business partners. Marquee customers. The key here is to make any customer video short, sweet, and shareable.

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5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1.

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans? Ask your customers – directly – to Like the Page.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1.

Twitter offers awards to brand managers

PR Daily

Impact: recognizes business-driving results and ROI. Response: recognizes strong customer service. Growth: recognizes small business use to grow presence and drive results.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.

4 marketing automation tools to help small and mid-size businesses

PR Daily

Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and mid-size businesses (SMBs) worldwide. . However, many pros are unaware of an array of marketing automation tools that can help SMBs reach customers in a timely, effective way.

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Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

It claims to be the best of its class and will transform your business. She even share details about the brand behind the product. Let's talk about some specific ways in which you can ignite positive word of mouth and use it to spark further customers.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints


This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? You can’t use customer feedback to improve your operations without listening.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

But how do you stay on the leading edge of these innovations and ensure that your business thrives? Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. Having helped businesses in over 50 countries, Aufray has a rich and varied background that gives him a unique perspective on marketing strategy. Follow him if you want to learn how to grow your business.

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5 social media hurdles PR pros can overcome

PR Daily

The business of building relationships, boosting brand image and creating and sharing content brings with it potential obstacles to making a brand manager’s foray into social media tricky. Lack of customer service.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Educate future customers. Tell customer stories.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Facebook to roll out chatbot features in Messenger

PR Daily

The company announced its intention to connect more small businesses to customers through enhanced chatbot features. This will enable consumers to order goods and services, get answers to easy customer-service questions and more.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Though customer satisfaction matters, how we measure public sentiment and its effect on sales seems to be inherently flawed. McDonald’s frequently ranks near the bottom for customer satisfaction surveys but tops the list in sales figures.

Top 50 PR, Marketing & Social Media Podcasters to Follow


We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. High Income Business Writing.

30 jobs in the PR and marketing world

PR Daily

Here’s what Paladin says: Because of technology, social media, shifting consumer behavior and marketing’s increased role in customer service, these professionals need to be agile, adaptable and always willing to learn. Brand manager: $100,931.

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#FuturePRoof Podcast: robots to try at home

Stephen Waddington

It would be wrong to deny that media relations is part of public relations but our business is so much more. In 2019 as Past President she’ll be developing the relationship with the CBI and Federation for Small Business. We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement. It’s backed up by first rate customer service

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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World


Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

Steve Smith: Good afternoon, and welcome to Open for Business. Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. It’s the chance to really connect with your consumers, to really listen to them and find innovative ways to help them while raising your brand awareness.

Marketing as Communication and What It Means for Your Business

Masters in Communications

Further, if you are unable to convey these ambitions, it will prove disastrous to your bottom line, Let's simplify the process, and take a look at some basic tenets of how to use your marketing to effectively communicate before, during, and after the lifecycle of any product or service.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Why You Need to Embrace Customer Complaints – Listen to Your Customers

Beyond PR

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? You can’t use customer feedback to improve your operations without listening.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. Imagine the stories the brand can tell around that. Stories of your customers.

Why agency leaders must use Twitter

PR Daily

I pushed back and said our job wasn’t to do our own PR, and I certainly didn’t want clients to think we were so busy promoting ourselves that we’d forgotten about them. I clearly changed my mind, and we set out to change the way we were bringing in new business.

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Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

Also, considering the fact that Facebook has 40 million active small business pages , building your presence on niche sites will help you stand out from the crowd. If you’re just starting out on social media (specifically in terms of leveraging it for your business), it’s important that you identify your goals before you do anything else. Are you looking to simply build brand awareness, or are your goals more specific, like driving traffic to your website?

Dynamic Pricing or Discrimination?

Mindful Marketing

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. New customers : The risk of trying a new business or products may warrant giving a discount to first-time buyers.

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

PR as Customer Service: Five Ritz-Carlton Secrets For Using Publicity To Build Brand Love by Micah Solomon for Forbes. 6 Do-It-Yourself PR Tips for Small Businesses by Rich Kahn for Entrepreneur. How Can PR Benefit Small Businesses?

More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. Crown Your Customer King. But what if that customer calls and tells you they hate your website?

10 companies with fantastic cultures

PR Daily

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture —when you get the company culture right, great customer service and a great brand will happen on its own.