6 Quick Tips to Keep Up with Social Customer Service

prTini

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Did you know 40% of customers who complain on social expect a response within one hour ?

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. I even emailed customer service and was told my order would arrive on time. Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter.

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. Interacting on social media is important because it lets customers know you care—and they also expect it. As a business owner you should be looking for these types of interactions.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

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When Chinese New Year Made for Smart Customer Service and PR

Waxing UnLyrical

However, in addition to sometimes working as a great way of getting your story out, this can also be a very good customer appreciation (and, therefore, customer retention) practice. Small investment, big payoff. But instead of trying to estimate the cost of other services, etc.,

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

But that’s not how this local business gets most of its leads, according to the owner George Roberts. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Guest Post by Adam Toporek.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Make your customers happy. Make your customers happy by revving up customer service and customer interactions.

B2B Customers Want Thought Leadership

Sword and the Script

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Yet for many companies, content programs intended to help existing customers is an afterthought.

Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Recently, on their weekly The Digital Dish podcast recorded on Blab co-hosts, Cathy Hackl , and Lisa Buyer interviewed Collin Austin , Entrepreneur, Motivational Speaker and COE-Chief of Everything of New Scooters 4 Less on how he utilizes Snapchat to stay connected with his customers.

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5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have created a product or service that none or few have yet to pay you for.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have created a product or service that none or few have yet to pay you for.

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans? Ask your customers – directly – to Like the Page.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.

Infographic: Social media stats to inform your next move

PR Daily

Which online platforms are most likely to help your organization raise awareness and reach new customers? Some 85 percent of small-business owners on Twitter say the platform is essential for customer service.

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Erin got a green light to add nudges for feedback to just about every customer touch point. That is remarkable, and means that your unhappy customers are your MOST IMPORTANT customers.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

It claims to be the best of its class and will transform your business. In fact, according to the Chatter Matters: 2018 Word of Mouth Report , 83% of Americans said that they were more likely to purchase a product or service if it was recommended by a friend or family member.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

But how do you stay on the leading edge of these innovations and ensure that your business thrives? Co-founder and CEO of Growth Hackers , Jonathan Aufray views it as his mission to help startups and small-to-medium businesses succeed despite their size. Having helped businesses in over 50 countries, Aufray has a rich and varied background that gives him a unique perspective on marketing strategy. Follow him if you want to learn how to grow your business.

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Twitter offers awards to brand managers

PR Daily

Impact: recognizes business-driving results and ROI. Response: recognizes strong customer service. Growth: recognizes small business use to grow presence and drive results.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Though customer satisfaction matters, how we measure public sentiment and its effect on sales seems to be inherently flawed. McDonald’s frequently ranks near the bottom for customer satisfaction surveys but tops the list in sales figures.

5 social media hurdles PR pros can overcome

PR Daily

The business of building relationships, boosting brand image and creating and sharing content brings with it potential obstacles to making a brand manager’s foray into social media tricky. Lack of customer service.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Educate future customers.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Business partners. Marquee customers. The key here is to make any customer video short, sweet, and shareable.

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Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. Stories of your customers. The business owner.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. High Income Business Writing.

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

It would be wrong to deny that media relations is part of public relations but our business is so much more. In 2019 as Past President she’ll be developing the relationship with the CBI and Federation for Small Business. We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement. It’s backed up by first rate customer service

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Facebook to roll out chatbot features in Messenger

PR Daily

The company announced its intention to connect more small businesses to customers through enhanced chatbot features. This will enable consumers to order goods and services, get answers to easy customer-service questions and more.

Dynamic Pricing or Discrimination?

Mindful Marketing

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. New customers : The risk of trying a new business or products may warrant giving a discount to first-time buyers.

Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

Your company might be known for great customer service and high-end technology, but if you are peddling software that crosses a moral or ethical line for your consumers, expect backlash.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. The Viral Customer Complaint.

30 jobs in the PR and marketing world

PR Daily

Here’s what Paladin says: Because of technology, social media, shifting consumer behavior and marketing’s increased role in customer service, these professionals need to be agile, adaptable and always willing to learn.

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4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen.

Marketing as Communication and What It Means for Your Business

Masters in Communications

Further, if you are unable to convey these ambitions, it will prove disastrous to your bottom line, Let's simplify the process, and take a look at some basic tenets of how to use your marketing to effectively communicate before, during, and after the lifecycle of any product or service.

Why You Need to Embrace Customer Complaints – Listen to Your Customers

Beyond PR

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Erin got a green light to add nudges for feedback to just about every customer touch point. That is remarkable, and means that your unhappy customers are your MOST IMPORTANT customers.

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

PR as Customer Service: Five Ritz-Carlton Secrets For Using Publicity To Build Brand Love by Micah Solomon for Forbes. 6 Do-It-Yourself PR Tips for Small Businesses by Rich Kahn for Entrepreneur. How Can PR Benefit Small Businesses?

Why agency leaders must use Twitter

PR Daily

I pushed back and said our job wasn’t to do our own PR, and I certainly didn’t want clients to think we were so busy promoting ourselves that we’d forgotten about them. I clearly changed my mind, and we set out to change the way we were bringing in new business.

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