Small Business PR Campaign Pre-Launch Checklist

Ronn Torossian

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

4 reasons why even small businesses need PR

Agility PR Solutions

Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. Public Relations branding

All about small business, marketing, SEO, and mean people

Agility PR Solutions

As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing! Analysis Public Relations branding

Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

8 tips for small-business branding

PR Daily

Solid branding is the foundation of any successful business. For startups, branding happens from scratch. For established businesses, the question of re-branding should be addressed regularly.

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. Small businesses today are empowered through digital technology.

Small businesses are increasingly using influencers to create social media content

Agility PR Solutions

The post Small businesses are increasingly using influencers to create social media content appeared first on Agility PR Solutions.

How partnerships can improve your small business

PR Daily

Because they think in similar capacities , they don't have much conflict and business operations tend to be smooth. You might miss out on different insights that could be key in getting your brand off the ground.

Fewer than half of small businesses actively seek reviews—here’s why they should

Agility PR Solutions

Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users. Public Relations branding

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It.

95% of small businesses will increase digital marketing spending in 2019

Agility PR Solutions

It’s nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest.

Report: Small businesses plan to double-down on Facebook

PR Daily

That’s because there are few alternatives for small-business owners looking to get their products and services in front of the platform’s immense user base. shows that most business owners plan to expand their Facebook spending.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies.

Most small businesses monitor online reputation via social media—here’s how

Agility PR Solutions

Small businesses recognize that their online reputation can impact their success. As a result, 88 percent of small businesses monitor their reputation online.

Small businesses plan on creating more social media marketing videos

Agility PR Solutions

Small businesses are embracing organic and paid video for their marketing on major social media platforms like Facebook, YouTube, and Instagram, according to new research from professional marketing video creation firm Animoto. Public Relations branding

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Create a Brand Personality.

Snapchat for small business: Consider 3 key factors

PR Daily

When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network. Here are three factors to consider in determining whether your small business is ready to make the shift: 1.

9 of 10 small businesses will boost ad spending in 2019

Agility PR Solutions

Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Annually, more than half of small businesses (57 percent) spend less than $50,000 on advertising, the survey found.

It’s Small Business Week—3 tips to boost marketing strategy

Agility PR Solutions

For small businesses, marketing your brand can seem like a daunting challenge in the face of a competitive market. While new companies often don’t have the advertising budget of larger competitors, there are tools available that can help brands maximize their exposure.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. How Small Business PR Has Changed. Small business PR is an ongoing process.

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business.

How social media can help you expand your small business

PR Daily

Despite social media’s growing popularity, many small-business owners are reluctant to log on. From strengthening brand awareness to increasing sales, here’s what platforms such as Facebook, Yelp and Twitter can help you do: Create an opportunity.

More than a third of small businesses choose to have no website

Agility PR Solutions

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey from creative portfolio website Visual Objects finds. In fact, more than one-third of small businesses choose not to invest in a website.

3 ways hiring marketing interns could hurt your small business

PR Daily

A marketing budget—no matter how small—should be a key component of your early financial planning. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Here are: Some Brands that Failed to Listen.

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. How can you turn that little blog of yours into a business-boosting hotspot?

Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits

wiredPRworks

Build your business in the right direction AND. How would your business, and your life, change? But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. I will teach you how to craft your brand’s legacy story.

Should Small Businesses Speak Out on Controversial Topics? (Entrepreneur)

Stern + Associates

In this tricky media landscape we live in, the intersection of business and politics can be a thorny place. The post Should Small Businesses Speak Out on Controversial Topics? In the News Brand Reputation communications strategy Leadership politics small businessNicole Gagnon, senior advisor at Stern Strategy Group lays out what. Entrepreneur) appeared first on Stern Strategy Group.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. These five obstacles could prevent your small business from reaching its full potential.

Last Minute Marketing Ideas for Small Business Saturday

Beyond PR

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores.

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

5W PR

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. and Small Town signed an exclusive distribution agreement allowing Pabst to distribute all their products nationally. To date, three of Small Town’s products are distributed around the U.S.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Cross promote with other local businesses.

Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

Garrett Public Relations

We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. B2B crisis communications marketing PR PR consultant PR consulting public relations publicity small business smallbiz social media consulting crisis crisis PR

A Small Business’ Guide to Beginning Influencer Marketing

GroupHigh

As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Influencer marketing is the practice of connecting your brand with online influencers , who then market your business to their followers.