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6 Quick Tips to Keep Up with Social Customer Service

prTini

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Use a Monitoring Hub to Track Social Activity. Customer service is a 24/7 job.

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. One of the first things you can do for your brand is to fill out a complete company profile. Instagram enables you to create brand ambassadors.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. Social media is no longer a novelty, particularly at the higher end of business. to solve customer service enquiries)?”,

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Make your customers happy. People trust online reviews and peer recommendations more than advertising and brand content.

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

The face of a nearly brand new iPhone 6s looked like a spider web. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Social Media Zoom Factor.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. Social Media. Managing your social media accounts is a breeze once you streamline the process. Managing Media Contacts. Follow her on social media.

5 social media hurdles PR pros can overcome

PR Daily

Though social media campaigns can sometimes feel like a sprint, PR pros working on digital platforms know it’s much more like a marathon—one that comes with several hurdles to clear. Lack of customer service. Not enough time to devote to social media.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? Improve customer relation/retention.

Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Recently, on their weekly The Digital Dish podcast recorded on Blab co-hosts, Cathy Hackl , and Lisa Buyer interviewed Collin Austin , Entrepreneur, Motivational Speaker and COE-Chief of Everything of New Scooters 4 Less on how he utilizes Snapchat to stay connected with his customers.

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5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1.

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans? Ask your customers – directly – to Like the Page.

5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1.

Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Influencer relations is a logical extension of media relations , but less transactional and more collaborative.

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4 marketing automation tools to help small and mid-size businesses

PR Daily

Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and mid-size businesses (SMBs) worldwide. . However, many pros are unaware of an array of marketing automation tools that can help SMBs reach customers in a timely, effective way.

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Twitter offers awards to brand managers

PR Daily

Marketing and PR pros who work in the social media space want to be recognized for their hard work. Now that Twitter is a decade old—and struggling to attract both users and advertisers—the social platform recognized this, launching Twitter Awards.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Though customer satisfaction matters, how we measure public sentiment and its effect on sales seems to be inherently flawed. McDonald’s frequently ranks near the bottom for customer satisfaction surveys but tops the list in sales figures. SOCIAL BUZZ.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

Public Relations has always been an important contributor to any company’s branding and marketing efforts. This means guest posting, connecting with influencers on social media, email outreach etc. Bank on Social for SEO & PR.

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Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business. She even share details about the brand behind the product. Nothing builds a customer-company relationship faster or more solidly than trust.

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101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. PR as Customer Service: Five Ritz-Carlton Secrets For Using Publicity To Build Brand Love by Micah Solomon for Forbes.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key. Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. They regularly share their expertise and insights with their social media audience. Why Follow B2B Marketers on Social Media? Follow her to up your social media game.

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PR Rock Stars: Polaris’ Jamie Kvamme

Communications Conversations

I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. That, and the amount of autonomy over my work, are things that make academia (or small business) a fun space to work in.

Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Social. Even free versions may be enough for small businesses.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

30 jobs in the PR and marketing world

PR Daily

Here’s what Paladin says: Because of technology, social media, shifting consumer behavior and marketing’s increased role in customer service, these professionals need to be agile, adaptable and always willing to learn. Media buyer: $63,069. Brand manager: $100,931.

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Facebook to roll out chatbot features in Messenger

PR Daily

The company announced its intention to connect more small businesses to customers through enhanced chatbot features. This will enable consumers to order goods and services, get answers to easy customer-service questions and more.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs.

Why agency leaders must use Twitter

PR Daily

I pushed back and said our job wasn’t to do our own PR, and I certainly didn’t want clients to think we were so busy promoting ourselves that we’d forgotten about them. I clearly changed my mind, and we set out to change the way we were bringing in new business.

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The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. It’s the story of why you got into business, and how you want to change the world. Imagine the stories the brand can tell around that. Stories of your customers.

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More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. Crown Your Customer King. But what if that customer calls and tells you they hate your website?

Why You Need to Embrace Customer Complaints – Listen to Your Customers

Beyond PR

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Social. Even free versions may be enough for small businesses.

Email – Forgotten Communication Powerhouse

PR Fuel

But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching.

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing.

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

AI has massive potential to make our lives and businesses more successful. We need to start asking questions about our businesses, industries, and careers in the coming age of AI. This includes things like drafting social shares or finding hashtags or uploading posts.