The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We asked him about the development of TV and online video consumption, the change in brand involvement in TV, and how audience engagement is leading the change.

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Prohibition

JULY 5, 2019

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. CEWE Life in Colour Campaign. In total, we reached an amazing 2.4

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Print Film Instagram Creativity 54

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Instagram average organic engagement rate – 2.64%. I’d also be looking for creative ways to up our organic reach.

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Social Media Marketing Media LinkedIn 123

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up.

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Crisis Government Energy Community 151

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? People have gotten more creative and experienced in the kitchen.

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Strategy Brand Branding Retail 52

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

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B2B B2C Facebook Storytelling 120

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. View this post on Instagram. View this post on Instagram. Her Instagram feed features all the latest trends, including clothes and accessories. Jem (briarroseandme).

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Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. View this post on Instagram. View this post on Instagram. Her Instagram feed features all the latest trends, including clothes and accessories. Jem (briarroseandme).

Fashion 62

Fashion Instagram Travel Trends 62

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. Selling PR’s value. Paid vs. owned media. Your time is now!

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Technology Print YouTube Financial 73

Stephen Waddington

JANUARY 17, 2019

Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Changes are made either automatically or manually to refine targeting or ad creative. Brands bid against peers targeting the same behaviour, demographic or keywords. If it bids too little its content won’t be served.

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Media How To Advertising Advertising 103

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative.

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Travel Agriculture Tourism Internal 120

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

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Government Education Print Ethics 103

Doctor Spin

JUNE 28, 2022

We often talk about how people connect with different brands. Sure, we know brands. But do we connect with brands? And copywriters do go on about finding a brand’s unique voice. But if you want people to connect with your brand, you must populate your external interface with humans. Table of Contents.

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Training How To Video Corporate 52

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Only after enjoying the content do you realize that it was placed by a brand or influencer looking to share their own stories with you.

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Storytelling Chemicals Advertising Advertising 61

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand. Make a list of questions and dare to be creative and pointy. The PR strategy is to build a brand narrative over time. Cover photo by Jerry Silfwer ( Prints / Instagram ).

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How To Hotels Survey Employee 52

MaccaPR

DECEMBER 10, 2014

A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Well, I was sorely mistaken.

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SEO Interviews Blogging Engineering 98

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

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Training LinkedIn Marketing Pinterest 45

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels. Be creative when live-tweeting from the event.

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Trade Shows Marketing How To Real Estate 40

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new.

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Advertising Advertising Content Marketing Case Study 60

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

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How To Media Guidelines Pitching 176

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant.

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Agency Creativity Instagram Trends 78

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

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Pitching Print Survey Local 136

NewsWhip

APRIL 28, 2021

The effect of brands helping during the Covid-19 pandemic. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). And just like Kirsty, I’m also part of the Innovation and Creativity Hub, which Singapore is the hub for Southeast Asia.

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Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture. The star pitcher.

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Agency Analytics Creativity Social Media 136

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

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Marketing B2B Print Technology 62

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. More recent outcry surfaced in response to Richard Prince’s New Portraits series where he added emoticons and comments to original Instagram posts and put the results on display.

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Examples Viral YouTube Infographics 120

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Here are the five biggest trends you need to know. [If

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

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Banking Content Marketing Examples Industry 93

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. More metrics, eh? In contrast, experiential is bulls-eye targeted.

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Marketing Consumer Measurement Viral 76

MaccaPR

JULY 27, 2016

by connecting to a modern trend of lumbersexuals, we were able to entertain our core audience and solidify Dinty Moore as the lumberjack brand, all the while engaging with a younger more modern audience.”. Another agency might have just answered the brief with a banner for the event and a print ad to be placed in the Chicago event program.

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Marketing Video Consumer Agency 48

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. On LinkedIn, we write more seriously while on Instagram we emphasize more on visuals. That success will come with hard work and big creativity. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Channels such as Twitter and Instagram thrive on this human connection. Feed Social Media As If It’s A Living Breathing Organism. Be nimble.

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Marketing Social Media Video Mobile 48

Ryan Foran

MAY 4, 2017

Repetition is important when you are marketing and branding. They could easily send something out on Snapchat or Instagram and have hundreds of their peers see their flyer in minutes. Be creative with your marketing, and understand that creative doesn’t always equal new school technology. can you finish it???

Marketing 34

Marketing Analytics Facebook Radio 34