Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

PR Fuel

SEPTEMBER 16, 2021

So, how do you put a call of action in writing? When you write a blog post or article, always include a CTA that takes the reader to a related article, product, service, or sign-up. Writing a compelling CTA isn’t rocket science, but it does take some creativity. Download the app. Call to Action Tips.

Writing 97

Writing Resources Social Media Creativity 97

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Beyond PR

AUGUST 19, 2016

Furthermore, it shows how press releases can be used not only for distributing company news, but also as a personal branding tool. We all have a personal brand, and if you are an independent business owner, oftentimes your personal brand is your business. Credibility is crucial with personal branding.

Brand 40

Brand Branding How To Energy 40

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Writing only about your own company’s product and services. ”. Image Sources: Nike , Kuno Creative. I ask you: how could anyone improve upon perfection?

Blogging 48

Blogging Creativity Agency Mobile 48

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

MAY 13, 2017

FTC warning letters aside , can brands really buy influence? The first step in selecting influencers, that will work for your brand, is understanding what makes them influential. In other words, what is it a brand wants an influencer to achieve? There’s a lot of murkiness to it as well. 1) How to choose influencers.

Strategy 76

Strategy Marketing Measurement B2B 76

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. By the way – it was a follow up study to their most downloaded article from the journal 10+ years running in the journal. Have a great day!

Study 111

Study Journalism Interviews Conference 111

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Facebook said as much in a recent study about brands on Instagram. Be smart about it.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Or , how are brands finding success on Instagram?

Instagram 120

Instagram Fashion Sports Pinterest 120

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. Stick to quick tips.

Banking 62

Banking Retail B2B Writing 62

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! Image: Deanna Ritche via Unsplash, Creative Commons CC0. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Beyond PR

JUNE 15, 2016

According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones. I recently sat down with her to discuss MultiVu’s latest PR Daily and Hermes Creative awards and asked what it takes to find a winning video production partner. Here are her four tips.

Video 40

Video Creativity Resources LinkedIn 40

Beyond PR

MAY 24, 2018

Download the Quick & Easy Guide to Sharing Your Press Release With the World. While a press release can be creative, it should not be bogged down with lots of lingo, fluff or other facts that take away from the main message. You can learn more about Kayla and her brands here. Craft a Strong Headline. Keep It Short.

Creativity 63

Creativity Pitching Strategy Writing 63

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Public Relations Sydney

JANUARY 12, 2015

Guest blogging can be an effective PR strategy to build brand awareness and also increase credibility and authority online for you or your business. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. Blog tips PR tips writing blog ideas guest blog pitch to bloggers'

Pitching 40

Pitching How To eBook Blogging 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t miss out download now. Could there be a future standard for article strength?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. It also can be a win for your brand. Wouldn’t it be wonderful to see the different aspects of your brand story covered across the media? She believes the key to successful content is balancing creativity, analytics and commonsense.

Media 77

Media Pitching Resources Media Relations 77

Solo PR Pro

JANUARY 6, 2015

Whether you’re brand new to consulting (congrats!) Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource.

eBook 40

eBook Creativity Twitter Tools 40

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. How cool is that?

Case Study 102

Case Study Internal International Study 102

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Karen Freberg

JULY 18, 2017

We want to be able to share w/ our students how agencies, brands, professionals, and others are using social media strategically and what are some lessons we can takeaway on what worked and what didn’t. Brand Personalities: IHOP and Denny’s. 8 Writing Tools for Social Media (Hootsuite). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Most of the time, you see this order presented the other way around. Personal / Professional Voice Blended well together.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

OCTOBER 27, 2015

Any given campaign is liable to finish with gated content and a catch-all phrase such as “register to download.”. Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? As a result, marketing activities are focused on capturing leads.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

NOVEMBER 1, 2016

An MNR is a branded webpage that is a combination of text and multimedia assets designed to increase visibility and engagement through various distribution and social media channels. Every piece of content you produce is an ambassador for your brand. As the world increasingly goes mobile, so shall the technology. All by way of RWD.

Web 40

Web Mobile SEO Technology 40

Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

MARCH 24, 2015

Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. At the same time, I had also downloaded the white paper and it’s been sitting in my reading queue – along with a long list of other white papers – in line to be read.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. The Aesthetics of Text: Writing Readable Blog Posts. You need creatives to bring flair and polish. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63