Sword and the Script

NOVEMBER 13, 2018

A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Those that answered yes (19) brands should take a public stand on political issues, gave the following reasons why: “They are a part of the community and are entitled to a voice.”. It’s a free country.”. “It’s

Brand 86

Brand Branding Survey Analysis 86

Karen Freberg

NOVEMBER 7, 2019

I thought this was pretty cool to see, and I do believe Adobe is the first to do something like this in the space of digital literacy and creativity. Segment_0001 Download. Their support in making sure we are doing what we need for our students is really special, and the team behind the brand is truly amazing.

Education 61

Education Creativity Meeting Community 61

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

SEPTEMBER 17, 2020

The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. The full report is available for download here: B2B Effectiveness Barometer 2020. >>> Indeed, every business has access to similar tools and data.

B2B 146

B2B Marketing Survey Creativity 146

Beyond PR

JUNE 9, 2016

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. We’re talking to the same person.

Creativity 40

Creativity B2B Guidelines Energy 40

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. If you like that and you’d like to learn more, please download our blueprint. Hard to think that far ahead. It’s all possible!

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR 20/20

NOVEMBER 16, 2022

Creative body copy that explains what the offering is. download, sign up, subscribe). App download. Increase brand value. Too many CTAs or links to other pages may distract the visitor from the main goal—downloading, signing up, or subscribing. These elements include: An attention-grabbing headline. Free trial.

eBook 69

eBook Tools B2B Examples 69

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether.

Measurement 120

Measurement Airlines Advertising Advertising 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 71

Brand Branding Marketing Facebook 71

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Wear cloth face covers. Scrub digital files, too. Hold virtual meetings.

Employee 179

Employee Skype Meeting Nonprofit 179

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. For your brand champions, are you expressing gratitude?

Creativity 150

Creativity Trends Agency Technology 150

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

NOVEMBER 22, 2017

The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong. It’s a hard-knock life for brands looking to get micro-influencer campaigns off the ground for small test budgets. How Are Executives Misusing Micro-Influencers?

How To 284

How To Instagram Mobile Video 284

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

Cision

AUGUST 22, 2015

What others once considered a hobby has developed into the perfect method for brands hoping to reach an increasingly busy, on-the-go audience. With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must.

How To 120

How To SEO Mobile YouTube 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 104

Marketing Newspapers Print Local 104

Communications Conversations

MARCH 27, 2020

It was already a huge emerging social platform for brands–but now, in the coming months, it will be even bigger. I bet we’ll see other brands do something similar in the weeks ahead, as so many people are using this tool to communicate right now and familiarity with it is increasing exponentially by the day. What about you?

LinkedIn 103

LinkedIn Instagram Twitter Facebook 103

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. But, fear not, we do have the answers. What happened after the IoS update? Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? Jim Hawker, co-founder of Threepipe discusses his experience in hiring new talent and skills in order to offer and run fully integrated campaigns for brands. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Instead, use hashtags that are already popular and align with your brand.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

OCTOBER 3, 2015

Look for what you or your brand has in common with the reporter or influencer. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Trial and error is the way to find your brand’s pitching solution. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. Diary date: Digital Download Live Paul Sutton has announced the agenda and date for Digital Download Live 2019. I’ve previously dismissed this story as technopanic.

Instagram 60

Instagram Policies Twitter Mobile 60

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. Free download of the eight actions is available HERE. Loss of reputation is a real risk for any brand. Please read, provide feedback and/or circulate to others.

Reputation 78

Reputation Insurance Insurance Employee 78

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

MaccaPR

JANUARY 5, 2016

We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. You can always add a button at the bottom that says ‘More Posts,’ like we do on Brand & Capture, the Kuno blog – and MaccaPR now does with "View More Posts.".

Blogging 48

Blogging Creativity Agency Mobile 48

The Resolution Blog

OCTOBER 4, 2019

In our chat with Jerrid, he briefly covered his brand, Pressboard , and how they’re bridging the gap between the two different sides. It’s essentially an ad technology that allows brands to promote their earned media by paying for it. If you add some paid activity to your PR campaigns, you can really maximise the output.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. The app is free to download and easy to use. Sometimes, that pro-bono relationship can help transform an agency’s culture.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

OnePitch

SEPTEMBER 8, 2022

It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. One of those ways is with Snapchat Stories.

Storytelling 40

Storytelling Brand Branding Journalism 40

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Copyright Act, fines can be as high as $150,000 per download.

Film 60

Film Print Creativity Internal 60

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120