5W PR

DECEMBER 21, 2018

Influencers tend to attract a niche audience that resonates with their brand. Their audience also tends to trust their judgment on products and services, allowing brands to have a human voice advocate for them and therefore, creating an authentic connection between the brand and customers. Storytelling is powerful. With over 1.5

Trends 68

Trends Marketing Storytelling Construction 68

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. Keep an eye on your prose.

Social Media 89

Social Media Trends Media Instagram 89

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. So how can a brand create engaging and lasting content to stand out in today’s crowded landscape?

Creativity 52

Creativity Agency Brand Branding 52

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

Stern + Associates

MAY 1, 2023

This is the essence of why executive communications are so important to any brand strategy today. You also should link your story to important social trends, such as the increased focus on sustainability issues like the environment and diversity, or the relentless rise of artificial intelligence and its potential benefits for humanity.

Strategy 96

Strategy Company Communications Insurance 96

Cision

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. Productive media relations can open an untapped market that can greatly expand a brand’s campaign pitching, even one that’s been stymied by overly conventional or ineffective PR outreach in the past. Monitor Related Trends.

Pitching 298

Pitching Software Construction Writing 298

NewsWhip

MARCH 24, 2021

With the dovetailing of these two occurrences, 2020 was on track to be the year that brands, climate, and investment came together. How the brand conversation changed on Facebook. Highly engaged Facebook posts on climate change from brands in 2019. Highly engaged Facebook posts on Covid donations from brands in 2020.

Chemicals 148

Chemicals Retail Facebook Local 148

Shift Communications

DECEMBER 8, 2016

What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand?

Survey 60

Survey Data Brand Branding 60

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.”

Marketing 52

Marketing Viral Trends Consumer 52

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Effective research can strengthen your brand and supercharge your PR strategy. Industry Trends: Industry reports and whitepapers can help you identify trends and make strategic changes to your PR strategy. Give yourself iterative, constructive feedback. Increase your chances of finding trustworthy sites.

Google 80

Google Reputation Analytics Industry 80

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

The best way to build a track record of success in our business is to align with the businesses and brands who fit our strengths and who offer the potential for a lasting partnership. Often this is work for well-known brands because that’s what impresses clients. But should it? They’re not a magic bullet.

Agency 224

Agency Construction Fashion Pitching 224

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools.

Reddit 158

Reddit Media Analytics Trends 158

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. The possibilities for online brand building seem almost endless.

Digital PR 76

Digital PR Print Construction Television 76

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We hope you find this earnings press release information valuable in constructing, editing or improving your next earnings release. write effective investor relations press releases. Image by pressfoto on Freepik

Examples 52

Examples Company Financial Brand 52

Prohibition

OCTOBER 13, 2023

We’re back with another campaign round up to brighten your day, because these short days need a little sunshine in the form of well-constructed campaigns. It’s a great way to tap into a trend while reminding us of what they do best – setting single people up for dating success.

B2B 62

B2B B2C Instagram Construction 62

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Also important?

Survey 136

Survey How To Construction Data 136

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JANUARY 17, 2020

This is a relatively new social construct. This is the next-level visual creativity that will be needed from branded to get attention in the next 5-10 years. Playstation identified that trend and with this collection of gifs is finding new ways to work itself in to the discussion among gamers. might look like. looks like.

Social Media 113

Social Media Instagram Construction Survey 113

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Are there any trends agency owners should have on their radar? Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Remote PR Jobs

SEPTEMBER 25, 2023

But too often when PR folks talk about AI (which doesn’t happen often enough), the conversation hedges around job losses and deeper insights into information we already gather—like audience reach and sentiment—and not how we can revolutionize our roles in building and promoting brands.

Industry 100

Industry Publicity Data Video 100

Maxim Behar

DECEMBER 20, 2020

21.12.2020 The world-famous PR expert is the first to start Manager News’ series, which tracks trends, analyzes and forecasts for 2021, based on changes in business, marketing and communications following the pandemic. - Which approaches and messages in marketing and brand communication will be successful in 2021?

Tourism 52

Tourism Transportation Construction Crisis 52

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations.

B2B 147

B2B B2C Enterprise Pitching 147

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Katie Paine's Measurement Blog

MAY 23, 2023

The acceptable proxies We used Google Trends to see how Qatar stacked up in terms of search for the last 90 days. And, while they did clearly get coverage of their brand-new facilities, that coverage almost always included mention of the human cost in terms of migrant lives and human rights abuses.

Tourism 52

Tourism Analysis Measurement Google 52

Marketwired

APRIL 26, 2016

People talking about your brand and your competitors’ brands are your “first tier” of influencers, but savvy marketers are looking outside those areas. For example, marketers at an interior decor company also check out fashion blogs, DIY blogs and construction blogs looking for interesting overlaps.

Construction 100

Construction Fashion Community Blogging 100

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Be thoughtful in constructing questions. Pick a provocative topic.

Survey 120

Survey How To Construction Data 120

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. The internet can be a very crowded market and a well thought out, carefully constructed approach is needed to cut through the noise.

Marketing 62

Marketing Advertising Advertising B2C 62

Stephen Waddington

APRIL 13, 2022

and construction, which fell by 0.1%. Invest long term in an employer brand proposition to build a better company. Gross domestic product (GDP) grew by 0.1% in February 2022, following 0.8% growth in January 2022. Services grew by 0.2% The Consumer Prices Index rose by 6.2% in the 12 months to March 2022, up from 5.5% in February.

Energy 131

Energy Government Crisis Policies 131

Cision

AUGUST 4, 2016

What are some of the biggest pitching mistakes brands make? The biggest pitching mistake many brands make is to solely rely on email and not pick up the phone. With so many brands pitching media professionals, how can a brand stand out? What role do you think social media should play in brands’ media relations strategies?

Pitching 0

Pitching Energy Media Relations Social Media 0

Doctor Spin

JANUARY 5, 2024

Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Interaction Style : Vocal and assertive in discussions, but open to constructive dialogues. Personas in PR (psychographics) are typically more precisely connected to a situation important to the brand.

How To 52

How To eBook Corporate Groups 52

Barokas

DECEMBER 20, 2017

We address current trends and technology and talk about what our association is doing for members. We think our industry benefits from branding through in-person contact. Most efforts to highlight our brand focus on the advocacy front. s gross domestic product is construction-related. Nearly one-fifth of the U.S.’s

Construction 68

Construction Healthcare Leadership Local 68