Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. What can a survey do for your brand?

Survey 60

Survey Data Brand Branding 60

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Are there any trends agency owners should have on their radar? Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? In this example, Ford uses its earnings release to be up front with consumers and share both positive and negative corporate news in the headline. write effective investor relations press releases.

Examples 52

Examples Company Financial Brand 52

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

5W PR

SEPTEMBER 1, 2019

After all, it’s hard to speak to a customer that a brand hardly knows. Chances are, without fully knowing the target demographic, the message a brand is trying to communicate may fall flat. Because of this, creating audience personas is a tried and true method for digital marketers to get in the heads of their target consumer audience.

Construction 68

Construction Consumer Instagram Strategy 68

Stephen Waddington

APRIL 13, 2022

and construction, which fell by 0.1%. The Consumer Prices Index rose by 6.2% Invest long term in an employer brand proposition to build a better company. Gross domestic product (GDP) grew by 0.1% in February 2022, following 0.8% growth in January 2022. Services grew by 0.2% in the 12 months to March 2022, up from 5.5%

Energy 131

Energy Government Crisis Policies 131

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 4, 2016

We truly can run the world without consuming the earth. What are some of the biggest pitching mistakes brands make? The biggest pitching mistake many brands make is to solely rely on email and not pick up the phone. With so many brands pitching media professionals, how can a brand stand out?

Pitching 0

Pitching Energy Media Relations Social Media 0

Mindful Marketing

JANUARY 1, 2023

My grandfather, who had good carpentry skills, meticulously constructed a miniature neighborhood for the train that consisted of several small outbuildings and two larger houses. consumer throws away 81.5 Barely beyond the Great Depression, the O-gauge model train was likely a very significant purchase for a coal miner and homemaker.

Apparel 73

Apparel Fashion Training Construction 73

Mindful Marketing

JANUARY 1, 2023

My grandfather, who had good carpentry skills, meticulously constructed a miniature neighborhood for the train that consisted of several small outbuildings and two larger houses. consumer throws away 81.5 Barely beyond the Great Depression, the O-gauge model train was likely a very significant purchase for a coal miner and homemaker.

Apparel 65

Apparel Fashion Training Construction 65

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech.

Strategy 52

Strategy Real Estate Media Pitching 52

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 13) Storytelling the hottest trend in PR in 2018. 5) The CMO role in the 4Ps may be changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Try to identify any trends in the comments. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Effective research can strengthen your brand and supercharge your PR strategy. Industry Trends: Industry reports and whitepapers can help you identify trends and make strategic changes to your PR strategy. Low-Cost Insights: Conducting consumer research can be costly and time-consuming.

Google 80

Google Reputation Analytics Industry 80

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Get professional help.

Survey 136

Survey How To Construction Data 136

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Be thoughtful in constructing questions.

Survey 120

Survey How To Construction Data 120

Communications Conversations

JANUARY 17, 2020

This is a relatively new social construct. This is the next-level visual creativity that will be needed from branded to get attention in the next 5-10 years. And, it’s time-consuming. Playstation identified that trend and with this collection of gifs is finding new ways to work itself in to the discussion among gamers.

Social Media 113

Social Media Instagram Construction Survey 113

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. I’d suggest that having a basic understanding of Python is probably all that is needed - if nothing else to allow more customised data pulls from specific APIs that might be helpful eg Google Trends.

Google 119

Google Data Government Social Media 119

PR 20/20

JULY 17, 2018

And, the real magic of AI is that consumers often have no idea it’s there. AI includes popular terms such as machine learning, deep learning, natural language processing, natural language generation, and image recognition, all of which give brands the power to drive unparalleled productivity, profitability and performance. Planning).

Marketing 41

Marketing How To Technology Resources 41

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands.

How To 52

How To eBook Corporate Groups 52

Bad Pitch Blog

APRIL 2, 2006

Meanwhile end of PJ Ink’s crass, poorly-constructed e-mail has bizarre words I’d like to share with you. Grillo, Jr a direct response pioneer launched more than 10 nationally known brands, including…Ginsu 2000 Knife Set, Liquid Leather, Pops-A-Dent, Ab Roller, Contour Pillow, and Triple Edge Wiperblades, and how Victor N.

Television 40

Television Advertising Advertising Corporate 40

Remote PR Jobs

SEPTEMBER 25, 2023

But too often when PR folks talk about AI (which doesn’t happen often enough), the conversation hedges around job losses and deeper insights into information we already gather—like audience reach and sentiment—and not how we can revolutionize our roles in building and promoting brands.

Industry 100

Industry Publicity Data Technology 100

prTini

FEBRUARY 27, 2017

The president is unwittingly accelerating a trend that was already underway: as digital breaks down traditional silos, the public, private, and social sectors are merging.” It’s shifting consumers ‘ buying habits. This is what most brands are doing. This is the real opportunity for brands. Altruistic?

Content Marketing 28

Content Marketing Marketing Construction Community 28

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. Natalie is an entrepreneur at heart and hopes to one day open her own agency that represents a multitude of travel, luxury and lifestyle brands across the globe. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60