PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?

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Pharmaceuticals Twitter Instagram Social Media 147

PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

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Case Study Study Pharmaceuticals Brand 46

PRSay

MAY 9, 2023

For example, being included on Oprah Winfrey’s “favorite things” list can make a company. A case in point is the brand S’well. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum. Today, a S’well water bottle has practically become a fashion accessory.

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Measurement Marketing Pharmaceuticals Social Media 103

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand.

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Healthcare Crisis Communications Crisis Communications 63

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. ” Consistency.

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Agency Corporate Pharmaceuticals Public Affairs 200

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

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Pharmaceuticals Nonprofit Healthcare Travel 120

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

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Twitter Pharmaceuticals Marketing Product Launch 70

Mindful Marketing

MAY 8, 2021

So, why would a company that markets migraine medicine want to help people find other ways to deal with their headaches? However, there’s another part of the brand’s approach that could have many marketers hitting pause and that might make investors ill: Excedrin is also trying to help people avoid headaches.

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Pharmaceuticals Education Consumer Video 65

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Get our free report! .

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Chemicals Pharmaceuticals Analysis Local 120

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. The hit to the drug maker’s reputation wouldn’t be such a quick fix. Same Approach, New Tactic.

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Social Media Pharmaceuticals Strategy Instagram 70

Shift Communications

NOVEMBER 20, 2017

B2B tech companies have jumped in with both feet. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Pharmaceutical companies. SaaS technology companies. Technology companies. The Fortune 10.

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B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Let’s say you’re a software company with dozens of competitors in each of your markets globally. My instinct?

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Product Launch Survey Banking Pharmaceuticals 97

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. It can also help you share that brand with a much wider audience.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

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Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

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Marketing Pharmaceuticals System Policies 74

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Another change for Medela was around representation.

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Agency Healthcare Interviews Insurance 54

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

ISEBOX

APRIL 10, 2015

Few people will be enticed to read “Pharmaceutical Company Announces New Drug.” A good example would be, instead of “Your Company Announces New CEO” roll with “Former Clinton Adviser Takes on New CEO Post” The language of your title is also important. . Tips for Creating Great Subject Lines.

Pharmaceuticals 70

Pharmaceuticals Local Writing Newspapers 70

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. “Increasingly, consumers encounter brands outside of shopping contexts.” ” Encountering Brands out of Shopping Context. No one logs into Facebook in anticipation of seeing sponsored content from a favorite brand.

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Marketing Pharmaceuticals Content Marketing Comparison 60

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? That led me to Curley Company. In my 25-year career.

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Ethics Government Pharmaceuticals Policies 76

PR 20/20

NOVEMBER 30, 2022

Does your company target a variety of audiences across different industries? A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. What makes our company unique in the market? Some events that may be classified as company milestones include: Website redesign.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. LinkedIn: Your Resume is Your Brand. Contact us here.

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Media Relations Media Insurance Insurance 69

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

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Pharmaceuticals Communications Infographics Mobile 70

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. Respondent error can also be caused by questions that make serious demands on memory.

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Publicity Survey Analytics Pharmaceuticals 108

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

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Storytelling Consumer Pharmaceuticals Agency 75

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Even though it might not be the most appealing combo to cure your appetite, it was certainly a simple but clever idea from the brand. Amazon… again.

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Pharmaceuticals Retail B2C Social Media 62

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions.

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Reputation Social Media Internal International 52

NewsWhip

DECEMBER 5, 2019

In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24. Barra, General Motors Company (GM). Michele Buck, Hershey Company.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Mindful Marketing

FEBRUARY 14, 2021

.” The automaker certainly had good intentions, but I doubt the inadvertently somber spot did much to boost the company’s brand. Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.

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Pharmaceuticals Advertising Advertising Ethics 105

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

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Media Television Pharmaceuticals Radio 120

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. We empathize.

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Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

With the customers whose favorite company isn’t as personal as it used to be – but especially with the people we work with: PR and comms professionals. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78