Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

Industry 52

Industry Real Estate Healthcare Tourism 52

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals Policies System 74

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Another change for Medela was around representation.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

NOVEMBER 30, 2022

Does your company target a variety of audiences across different industries? A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. What makes our company unique in the market? Some events that may be classified as company milestones include: Website redesign.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. LinkedIn: Your Resume is Your Brand. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. Respondent error can also be caused by questions that make serious demands on memory.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions.

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. The accident caused him to miss the game and left a young girl fighting for her life.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48