Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 90

Social Media Pharmaceuticals Media Groups 90

Medianet Australia

MARCH 29, 2023

Our clients are pharmaceutical companies, biotechs and not-for-profit players in the health and welfare space. Could you tell me about yourself and your role at Palin Communications? Palin Communications is a specialist health PR agency established by me and my wife Gab 25 years ago.

Pharmaceuticals 52

Pharmaceuticals Communications Agency Company 52

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

PR News

JULY 25, 2018

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings.

Ethics 118

Ethics Pharmaceuticals Employee Blogging 118

PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 144

Communications Pharmaceuticals Corporate Film 144

PRSay

FEBRUARY 25, 2022

Companies are looking for authentic storytellers and authentic representation.”. Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?

Pharmaceuticals 125

Pharmaceuticals Twitter Instagram Social Media 125

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

Healthcare 64

Healthcare Crisis Communications Crisis Communications 64

Cision

OCTOBER 8, 2015

Not all pharma companies have the same agenda when it comes to medical marijuana. Yet, no matter which side a company is on — supporting or opposing legalization — it will be helpful to examine not just what is being said by whom , but the where and when of online conversations. Transporting it across state lines can land you in jail.

Company 120

Company Newspapers Transportation Measurement 120

ISEBOX

OCTOBER 13, 2016

Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This guide will discuss some key healthcare public relations strategies.

Healthcare 70

Healthcare Strategy Publicity Pharmaceuticals 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

PRSay

MAY 9, 2023

For example, being included on Oprah Winfrey’s “favorite things” list can make a company. This enormously impactful earned media placement became the tipping point for the company’s sales and momentum. For most companies and brands, a higher share of voice generally correlates with higher market share.

Measurement 81

Measurement Marketing Pharmaceuticals Social Media 81

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Any response boosts brand confidence and shows others in the conversation that your company cares. . Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. What are some of the differences in building a PR strategy for a large company versus a small nonprofit?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

Mindful Marketing

MAY 8, 2021

So, why would a company that markets migraine medicine want to help people find other ways to deal with their headaches? On a company microsite specially created for gamers, the company references an exploratory study that tested “a simple 6-step routine to mindful gaming designed to improve focus and optimize performance in gamers.”

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. The hit to the drug maker’s reputation wouldn’t be such a quick fix. Same Approach, New Tactic.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson. Sure, they’re a relatively trendy company based in San Francisco. Let’s start with Salesforce.

Journalism 148

Journalism Brand Branding Interviews 148

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

DECEMBER 30, 2015

Pharma companies may want to focus such research on optimal treatment of the symptoms and medication side effects that are already identified for medical marijuana use. In fact, pharma companies may have other drugs in their portfolios with side effects of a similar nature. Get our free report! . Focus on patient outcomes.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Drug company CEO suffers public outrage. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Bresch has yet to offer free face-punches, as her company continues to take a beating after the kerfuffle. The public is a sucker for wedding stories. So, is all forgiven?

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Shift Communications

NOVEMBER 20, 2017

B2B tech companies have jumped in with both feet. Pharmaceutical companies. SaaS technology companies. Technology companies. Use the industries drop down on the lower right hand side of the chart to choose which industry you want to see. Airlines have started using more characters. Environmentalists. World leaders.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8 in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. Companies should constantly evaluate how strongly their corporate cultures embrace ethical actions. Who would cheat on ethics?— the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Finally, Stumpf’s main point – that there was no “orchestrated” fraud at the company – wasn’t very credible when 5300 people have been let go for creating the fake accounts. Even When A Company Is Right, Optics Matter. There’s also the Martin Shkreli factor.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. Or, the surgical robots your company pioneered are going to be hacked through a hospital’s network, causing havoc in the middle of a procedure. Read Time: 2 minutes. Hackers are nasty.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals Policies System 74

ISEBOX

APRIL 10, 2015

Few people will be enticed to read “Pharmaceutical Company Announces New Drug.” A good example would be, instead of “Your Company Announces New CEO” roll with “Former Clinton Adviser Takes on New CEO Post” The language of your title is also important. . Tips for Creating Great Subject Lines.

Pharmaceuticals 70

Pharmaceuticals Local Writing Newspapers 70

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify.

Industry 52

Industry Real Estate Healthcare Tourism 52

Shift Communications

JANUARY 12, 2016

This sharply brought to light the important issue of pharmaceutical price transparency, and America’s growing frustration of having to choose between paying for necessary prescriptions or other necessities. A company can change their business strategy seemingly overnight. Technology. Technology is constantly evolving.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

Agency 54

Agency Healthcare Interviews Insurance 54