Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Stern + Associates

MARCH 10, 2023

Don’t overlook the platforms best suited for your prospects With expertise in partnering with B2B companies, we find many of our clients are looking to reach a C-level audience — the ultimate decision makers. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 101

Publicity Conference Leadership Measurement 101

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. They involve tailored messages.

Strategy 220

Strategy Measurement Advertising Advertising 220

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. What matters to your company, or your manager, is the ultimate attribution and that can mean any number of metrics or methods are of value. Download our white paper.

Measurement 222

Measurement System Data Analysis 222

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand.

B2B 191

B2B Social Media Radio Fashion 191

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. They include general and specific instructions for press releases (format, layout, tone of voice, boilerplate), rich media (formats, sizes, resolutions, styles) and templates for documents like brochures and white papers.

Corporate 68

Corporate Brand Branding Guidelines 68

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

JUNE 23, 2015

Increased Brand Awareness. The more places your brand is mentioned, the more people know about it. Having all the information on your news and company in one easy place makes their work go smoother. Want to measure your PR’s value? Click here for a free white paper that shows how!

Writing 120

Writing Social Media Tools Advertising 120

Cision

FEBRUARY 12, 2016

Did you know that 53 percent of Americans who follow brands on social are more loyal? Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Get our free white paper to learn how! So what’s the first step towards change?

Strategy 120

Strategy Customer Service Social Media Software 120

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Cision

FEBRUARY 2, 2016

More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Does your brand rely on one person to support all of your social media needs? Going Solo. Closed Ears. Missing Metrics.

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Want to learn more about how EMV impacts financial brands? Check out our latest white paper today! Continued Vulnerability. As the U.S. Outside the U.S.,

Retail 120

Retail Travel Mobile Technology 120

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Meanwhile, brands have their own networks — both internally and externally. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Network outside your company. Network inside your company. Whether your job is with a small organization or Fortune 500 company, you probably work with fascinating, intelligent people. Make sure it’s two pages or less. Promote your expertise.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

APRIL 14, 2015

Reporters have tight-deadlines so they naturally seek out sources or brands they’re familiar with. But how do you get the media familiar with your brand or organization if they don’t know you? In his early days at Bayer, one of the biggest challenges was positioning that brand as more than just aspirin. Measure What Matters.

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Only 30 percent of B2B companies say their content marketing is effective. Get our recent white paper today! Measure to Learn. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

AUGUST 21, 2015

Here are six ways Periscope can influence the way your brand interacts with consumers: 1. With Twitter as its parent company, Periscope has an advantage over Meerkat and similar competitors. Looking to test changes to your brand’s products? With Periscope, brands have the ability to set broadcasts as private.

Consumer 120

Consumer Video Customer Service Twitter 120

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s not about you, your company or products. Don’t mash case studies, white papers, webinars, press releases and blog posts together. survey respondents said the following: 61% trust business.

Government 143

Government Survey Ethics Media 143

Cision

MARCH 17, 2016

So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. Learn how with Cision’s free white paper! What constitutes a successful brand communication strategy?

Employee 120

Employee Agency Meeting Strategy 120

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! A targeted distribution strategy yields better results in terms of brand interaction and engagement.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

MAY 7, 2019

Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Where those links are branded, as opposed to a keyword, the link inherently brings higher visibility. Do they download an asset, like a white paper?

Google 138

Google Banking Engineering Web 138

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Measurement. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. Get the tips you need with our white paper! Get our free PR tech white paper now! Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Can Thought Leadership Be Measured? Social listening can also be an effective measurement tool to gauge share of voice.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. Is there a preference for one or for the other and how does the non-professional vid affect brand?

Video 120

Video YouTube Content Marketing Film 120

Critical Mention

MARCH 13, 2019

What tips do you typically give companies for these departments to work in unison? I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable. Q: How do you manage your own personal brand?

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t miss these related posts: Should Brands Take a Stand in Politics? It was created by a company that sells software tools to search marketers called Moz.

Infographics 70

Infographics Data Case Study Content Marketing 70

Beyond PR

AUGUST 2, 2016

Your brand will lose your audience’s trust, and trust in your brand is everything. This is especially true when distributing breaking company news to business editors, spot news desks, and the like. Audiences will move on to one of the hundreds of other headlines passing their eyes that day. Not necessarily.

How To 40

How To Brand Branding Guidelines 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. … Continue reading Trader Joe’s.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60