Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Key insight about companies is not properly communicated from the C-Suite to employees. A common theme throughout the white paper is to leverage technology for better communication.

Internal 218

Internal International Communications Employee 218

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. They involve tailored messages.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Want some advice?

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Solo PR Pro

SEPTEMBER 12, 2017

Rather than debating if the press release is dead or the media market is viable, we should be seeking how to align our programs against the goals clients care about and be able to accurately measure success. New: The lead ad that we ran resulted in 300 downloads of our product white paper.

Measurement 49

Measurement Report Analytics Google 49

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Check out our latest white paper today! New security measures cannot work properly until the technology can be used as intended. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

FEBRUARY 12, 2016

To create appropriate goals, sit down with the head of each department to ensure your social media strategy addresses all of their concerns and also abides by your overall company objectives. Get our free white paper to learn how! Looking to update your social strategy?

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Only 30 percent of B2B companies say their content marketing is effective. Get our recent white paper today! Measure to Learn. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Network outside your company. Network inside your company. Whether your job is with a small organization or Fortune 500 company, you probably work with fascinating, intelligent people. Make sure it’s two pages or less. Promote your expertise.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s not about you, your company or products. Don’t mash case studies, white papers, webinars, press releases and blog posts together. survey respondents said the following: 61% trust business.

Government 136

Government Survey Ethics Media 136

Cision

APRIL 14, 2015

He regularly held events where the press could learn more about Bayer and have access to company thought leaders and executives. Measure What Matters. Ah, measurement, a PR pro’s favorite subject. Just keep in mind that just because you can measure it, doesn’t mean you should. His solution? The result?

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

OCTOBER 27, 2016

You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company. How are you measuring your programs? Your content can’t just be on your own social channels, or on your company website. How are you sharing this content across channels?

Marketing 120

Marketing Financial Strategy Analytics 120

Katie Paine's Measurement Blog

MARCH 24, 2016

A while back, a PR flack from Manhattan Beach, California penned a white paper promoting Ad Value Equivalency (AVE) and declared his own “Manhattan Beach Principles” should replace the Barcelona Principles.

Measurement 40

Measurement Industry Company 40

Sword and the Script

OCTOBER 22, 2019

It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here). I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Budget Trends by Kantar Media. 3) Audio and podcasts.

Marketing 65

Marketing Survey Study B2B 65

Cision

AUGUST 21, 2015

With Twitter as its parent company, Periscope has an advantage over Meerkat and similar competitors. This feature comes in handy, especially if your brand decides to stream a sneak peek of a new product, broadcast a company event or announce a special promotion. Click here for our free white paper today! Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! Haufe is an incredibly unique HR and talent management company out of Germany.

Employee 120

Employee Agency Meeting Strategy 120

Cision

MARCH 30, 2015

Get the tips you need with our white paper! Costs and involvement vary widely for many of these applications, but many are widely used by very well-known companies. Get our free PR tech white paper now! Measure your content curation. With so much great content available, how can you stand out? Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. How can all of this be measured and analyzed? Owned content can be a cornerstone for a successful company. Owned content.

Data 92

Data SEO Guidelines Advertising 92

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. And yep, I do think it’s possible to resonate if it’s just white paper you’re peddling.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

MAY 29, 2015

And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. PR measurement guru, Shonali Burke, sums it up nicely: “I think many [PR] pros think ‘differential calculus’ or other complicated functions when they hear ‘Math’. Want to do PR measurement better? Think PR doesn’t “do math”?

Engineering 120

Engineering Measurement Analytics Sports 120

Cision

NOVEMBER 20, 2015

Measurement. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Learn how with Cision’s free white paper! Pauline Chow , a data scientist at Clique Inc., Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Do they download an asset, like a white paper?

Google 131

Google Banking Engineering Web 131

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. It was created by a company that sells software tools to search marketers called Moz. It’s not a perfect measure, but it’s a solid educated guess.

Infographics 68

Infographics Data Case Study Content Marketing 68

Beyond PR

MAY 17, 2016

As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Sword and the Script

APRIL 29, 2017

According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company. Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. ROI: Is Marketing Getting Harder or Easier?

Marketing 67

Marketing Measurement Content Marketing Survey 67

Critical Mention

MARCH 13, 2019

What tips do you typically give companies for these departments to work in unison? I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable.

Interviews 65

Interviews B2B Measurement Blogging 65

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. How is the company image impacted if the video is not of “Hollywood” quality?

Video 120

Video YouTube Content Marketing Film 120