Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. Give them the floor when the opportunity presents itself, expert opinions are a great way to establish trust among your audiences. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. Give them the floor when the opportunity presents itself, expert opinions are a great way to establish trust among your audiences. This first-of-a-kind research was awarded a Project Excellence Award.

Education 78

Education Publicity Community Healthcare 78

Landis PR

OCTOBER 11, 2021

Are you hoping to drive brand/company awareness? There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Secure a specific number of registrations and attendees? Here are three suggested paths to reach your event goals: 1.

Local 98

Local Newspapers Sports Video 98

Solo PR Pro

FEBRUARY 15, 2022

You’ve been asked by your client to vet an influencer who has presented a media kit and pricing sheet that you think is way out of line with your client’s budget. Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. Co-create content with the brand?

Small Business 99

Small Business Web Nonprofit Resources 99

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. I’m not suggesting it’s easy. The competition grows daily. Talk to Us!

Journalism 65

Journalism Brand Branding Advertising 65

Cision

JULY 27, 2016

As such, when I was in high school in Oakland, California, he frequently spoke out about those health issues that disproportionately affect the African-American community. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. How does social media affect UNCF’s mission and goals?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Often, people share photos and reviews they’ve created about your brand online.

Airlines 120

Airlines Storytelling Local Travel 120

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Check on my Sleep Number communities one last time.

Social Media 157

Social Media Media LinkedIn Tourism 157

Ryan Foran

NOVEMBER 30, 2018

Arcadia USD has created a Digital Communications Internship program to help tell the district's story in order to help recruit the best teachers and students, advocate for funding via parcel tax and bond measures and create community engagement and support.

Communications 20

Communications Local Brand Branding 20

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Thanks so much to Geno Prussakov for the opportunity to present ideas at the conference - and to Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence for being such fun hosts!!

How To 63

How To Brand Branding Local 63

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Journalistics

APRIL 17, 2013

The earned-owned-paid slide in my presentations generated eyebrow raises, versus the eye rolls that are more common today. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. More and more brands are building out sites built around content.

Brand 52

Brand Branding Media Local 52

The Stalwart Blog

DECEMBER 20, 2017

Next year, these type of scandals will find their way into the business community. This presents a problem to organizations who will more than likely see the economy start to slow in 2018 and require them to reduce their workforce. Politics aside, the mainstream dialogue surrounding the new tax bill pits CEOs against the working class.

Company 114

Company Viral Travel Corporate 114

Prohibition

AUGUST 13, 2019

Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability. Build a dedicated University community.

Education 48

Education Social Media Media Community 48

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Submitted by Nicole Klang, Sigma Beauty. Wale Agboola.

Instagram 114

Instagram Fashion Local Sports 114

PR in High Definition

JUNE 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too. Be authentic.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too. Be authentic.

Internal 48

Internal International Company Local 48

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 82

Meeting Automotive Media Transportation 82

Mindful Marketing

JANUARY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.

Local 80

Local Corporate Insurance Insurance 80

Beyond PR

APRIL 26, 2016

Start using these four PR tactics to pack a powerful punch against other brands’ bigger budgets. Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 3: Demonstrate Community Relevancy.

Reputation 60

Reputation Nonprofit Policies Financial 60

Solo PR Pro

MAY 24, 2022

Local and national PRSA awards , such as the Anvil Awards, are a go-to for recognition in the public relations field. While working within a client’s community or industry is a great place to start, don’t be afraid to get creative. “We Where to find award opportunities.

How To 52

How To Groups Writing Local 52

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

PR Job Coach

MARCH 29, 2012

And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 160

Facebook How To Construction Insurance 160

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Plus, we like that all materials presented at this one are “tested, proven tactics” to take home with you. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. This video very cleverly highlights how tapping into current affairs and a relevant topic can engage a wider audience and successful promote a brand. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

PRSay

DECEMBER 27, 2018

We seem to glide through our careers without thinking about the impact our work has had on the businesses we represent, our communities, or even us, for that matter. It builds brands, restores reputations and impacts many. What you did years ago is the foundation of projects and communities that continue to evolve.

Case Study 72

Case Study Writing Energy Resources 72