PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 107

Study Consumer Company Privacy 107

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

Instagram 62

Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

APRIL 13, 2018

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. JIM WATSON/AFP/Getty Images.

Privacy 159

Privacy Facebook Construction Policies 159

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The company also updated its privacy policies that will allow for the collection of biometric data and employment history, among other information.

Instagram 62

Instagram Social Media Privacy B2C 62

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

Wireless 156

Wireless Privacy Engineering Reputation 156

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. One of the things that I love about issue management, is the opportunity that it presents to organizations.

Crisis 160

Crisis Crisis Management Policies Privacy 160

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. The other most commonly used data was table stakes, the bare minimum required for a brand to compete in the marketplace and attract customers. Alternate Sources. Location and contextual data are others. Other Ideas.

Data 88

Data Privacy Survey Policies 88

The Hoffman Agency

MARCH 21, 2024

Companies looking to capitalize must ride the wave of policy and regulation changes, develop adaptable communications programs and make strategic investments. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Stephen Waddington

JANUARY 12, 2022

Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands. Look out for joint lobbying on policy, more advertising and common login initiatives, joint investigations, and more content sharing.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. We’ve seen this in many brands’ decision to drop advertising in “fake news” outlets or those with unacceptable editorial content―and not just with YouTube or Breitbart.

Corporate 149

Corporate Policies Privacy Construction 149

Cision

JULY 6, 2017

Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. You’re an individual brand offering up a whitepaper with hot, new information. 6: Take reader privacy seriously. It also can help you forge more of a two-way relationship with readers.

Blogging 168

Blogging How To Privacy Mobile 168

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

5W PR

FEBRUARY 11, 2019

In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Brands are, now more than ever, required to have distinct personalities that stand out in the crowd and that presents new challenges for marketing teams. Increasing demand for personalization.

Marketing 68

Marketing Policies Privacy Education 68

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

But that discourse needs to work alongside the principles of equal employment found in our Code of Conduct, policies, and anti-discrimination laws.”. Google enjoys a reasonably strong brand and corporate reputation. It leads a ranking of companies perceived as the most responsible by the Reputation Institute three years in a row.

Google 185

Google Reputation Engineering Internal 185

Cision

APRIL 1, 2016

Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. You slowly introduce new timelines, add branded content and hope people won ’ t migrate away. They always come back.

Instagram 120

Instagram Wikipedia Privacy Policies 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority. But be sure to adhere to best byline practices. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. If so, what Facebook does in the coming months is crucial to the future of its brand and even its business.

Facebook 157

Facebook Reputation Mobile Privacy 157

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

Stephen Waddington

JUNE 23, 2019

It’s an area that brands should investigate. #6 The conversation about user privacy is growing louder. Regulators are mandating policy such as GDPR in the EU. Platforms are attempting to get ahead of the issue by improving privacy management. Telegram, iMessage and WhatsApp offer end-to-end encryption as default. #9

Report 81

Report YouTube Privacy Web 81

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Stephen Waddington

SEPTEMBER 12, 2017

A series of LEDs in Google’s red, yellow, green and blue brand colours alert you to when the device is active. Okay Google, what about privacy? I recommend you check out the privacy policy for any device. It has a single connection for mains power. Set up is straightforward. It’s a lovely design touch.

Google 0

Google Privacy Wikipedia Transportation 0

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. Also, privacy (ex. Creating an etiquette policy for Clubhouse. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with.

Groups 96

Groups Social Media Ethics Meeting 96

PR in High Definition

SEPTEMBER 25, 2017

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Many brands are like a deer in the headlights, freezing and taking no action at all.

Marketing 69

Marketing Data Privacy Policies 69

ReimaginePR

SEPTEMBER 21, 2016

According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”. If the TPP passes, we’ll be forcing other countries to adopt these same controversial and unfair policies.

Telecommunications 120

Telecommunications Privacy Software Data 120

Ethical Voices

SEPTEMBER 26, 2022

I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms. In actuality, it appears that they may be spokespeople for these brands or opponents for them. Brands also come under attack from people using pseudonyms. Absolutely agree with him.

Healthcare 68

Healthcare Ethics Communications System 68

David PR Group

MAY 26, 2017

While we fear negative reviews, engagement also enables us to speak directly to happy customers and work to turn them into brand loyalists and advocates. We really don’t have privacy and free speech anymore as anything you say online can be used against you – perhaps not legally but definitely in the court of public opinion.

Reputation 44

Reputation Policies Web Employee 44

Shift Communications

MARCH 22, 2016

However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? When you leave a session you can’t help but be inundated by a variety of brands and pop cultural items fighting for your attention. However, they did a phenomenal job with this year’s “Cognitive Lab.”

Privacy 60

Privacy Hotels Film Data 60

PR in High Definition

MARCH 6, 2018

This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. All that said, I’m not going to knock it until I’ve tried it more, and it’s worth a go while it’s free anyway – even if you delete it soon after!

Consumer 63

Consumer Instagram Advertising Advertising 63

Konnect Agency

FEBRUARY 11, 2021

As demand grew in the first few months of the pandemic for snack and beverage brands, so did our PR services as a food and beverage PR agency. Truth be told, balancing privacy, professionalism and face-to-face connections isn’t an exact science, but beginning with mutual respect is a good start.

Video 52

Video Meeting Privacy Technology 52

Shift Communications

JUNE 19, 2015

The FTC decided this week to give us all a little more guidance about what sort of posts require disclosure and what does not when talking about brands and products online. Quadruple negatives aside, the take-away is clear: Mandate a policy that complies with the law. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? Tell me more about Cision’s AI ethics policy. But different brands have different thresholds of risk.

Agency 80

Agency Publicity Ethics Analysis 80

David PR Group

JUNE 2, 2014

I asked my friend Brook Zimmatore, owner of the brand protection agency Massive in the United Kingdom, about the situation. ” While this news is biggest in Europe, it also affects the ongoing debate in the United States about privacy and information posted on the Internet about private U.S. The post Should the U.S.

Google 40

Google Policies Reputation Crisis Communications 40

Sword and the Script

OCTOBER 29, 2019

Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. Both versions provide three users seats, but you need the expert version for all the bells and whistles and white label branding. However, “as a European company, we have GCPR [compliance] baked in.”

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192