ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. More specifically, I wanted to be a sportswriter.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

They should be an integral part of any B2B PR strategy. . Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Further, they often focus on larger companies and brands. Fewer paywalls = more eyeballs.

B2B 319

B2B Company SMB Automotive 319

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

APRIL 3, 2024

The more traditional methods such as TV, radio, newspapers don’t have that guarantee that social media ads do – it is not as clear as to who you will reach. This is done through you, the advertiser, building the audience to reach with the ads, which gives you a guarantee that your ad is going to be in front of who you want it to be.

Social Media 62

Social Media Advertising Advertising Marketing 62

Doctor Spin

OCTOBER 16, 2023

And optimising a site for a specific link-building strategy? Digital PR specialists who excel in digital strategy , content creation, or influencer relations may feel undervalued or overlooked in an industry that seems to prioritise link-building above all else. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

MARCH 9, 2021

This type of content is reviews and testimonials from customers, mentions from them on social media platforms, word of mouth recommendations, blog posts as well as magazine and newspaper articles. Although blog posts and newspaper articles are also considered a part of earned media they can also be a part of paid media.

Media 88

Media Newspapers Engineering Employee 88

PR Fuel

OCTOBER 8, 2022

They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Let’s say that your company is releasing new software.

Industry 105

Industry Company Real Estate Tourism 105

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Hoyt Organization

JANUARY 17, 2024

However, not just any PR strategy will help your institution build a positive image and relationship with its key stakeholders. Adopt A Multi-channel Strategy To ensure maximum visibility, it is crucial to leverage various communication channels. Today, the readiness to switch to other brands is at an all-time high.

Education 52

Education Publicity Radio Newspapers 52

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. .” ” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs.

Twitter 101

Twitter Consumer Newspapers Social Media 101

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

SEPTEMBER 6, 2022

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. I think that striving to reach younger audiences presents is an excellent opportunity for legacy news brands. They will look for an employer who satisfies their family’s needs.

Journalism 148

Journalism Newspapers Policies Writing 148

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. This is the same in business.

Reputation 62

Reputation Fashion Newspapers Local 62

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 84 percent focus on creating content for audiences versus brand. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Using tools to connect with industry-specific experts, supporters, and potential clients and consumers allows brands to manage their time. Digital PR tools worth investing in. It is a waste of time and resources.

Digital PR 88

Digital PR Company SEO Tools 88

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Cision

JUNE 22, 2016

If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. Tell us about Exponent PR’s approach to brand strategy.

Newspapers 195

Newspapers Brand Branding Media Relations 195

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

How To 149

How To Social Media B2C Television 149

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. News was the most popular online news brands in the United States. Yahoo News In February 2023, Yahoo!

Financial 52

Financial Media Analytics Data 52

Cision

AUGUST 17, 2016

Here I want to look at three components of a successful press release strategy: Creation. My aim is to help you with each so that press releases become an effective component of your overall marketing and PR strategy. Could it be on a news site or in the newspaper? Distribution. Amplification. There’s so much to be said here.

Newspapers 144

Newspapers Writing Strategy Pitching 144

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field. your spotlight.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

AUGUST 28, 2017

We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. This is a great strategy to appeal to journalists who you want to write about your news. Does the headline grab attention?

Writing 258

Writing Newspapers Retail Groups 258

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? Maybe, but maybe not. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. What role does analytics play in developing a PR or marketing strategy? What are some of the biggest mistakes brands make with analytics?

Analytics 215

Analytics Measurement Big Data Data 215

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. PR Strategy for PropTech Companies. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Additionally, a PR agency can help monitor the newsroom, recommend new approaches, finesse strategy tactics and secure the results needed to help your business flourish.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Additionally, a PR agency can help monitor the newsroom, recommend new approaches, finesse strategy tactics and secure the results needed to help your business flourish.

Agency 52

Agency Local Newspapers Interviews 52

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Understand Your Brand’s Audience. Analyze Your Brand Publicity Values. Great businesses never miss a mention of their brand.

Analysis 105

Analysis Comparison Reputation Radio 105

Cision

MAY 31, 2016

For health brands, gaining patients’ trust is of utmost importance. But with so much competition for attention, how can you ensure patients will choose your brand over others? What are some of the biggest communication challenges health and biotech brands face? How do patients shape communication strategy?

Reputation 120

Reputation Newspapers Sports Travel 120

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Turned out, I also loved communications strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JUNE 13, 2016

At her recent webinar, “ Making PR Pop: Is Your Brand Standing Out In The Crowd? Getting your brand’s name in a newspaper doesn’t cut it anymore. In fact, getting mentioned by the big name celebrities and outlets may not even be getting you the results your brand needs. You need to embrace a converged media workflow.

Communications 120

Communications Measurement Newspapers Software 120