Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? Content marketing is far from dead. Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. How do you stand out with content?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted.

Company 105

Company Pitching System Interviews 105

The Proactive Report

FEBRUARY 2, 2017

The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. 60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. DOWNLOAD THE INFOGRAPHIC.

System 100

System Training Engineering Employee 100

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Think again, you may need Scoop.it, a content marketing automation SaaS platform that uses AI to help grow traffic and lead generation through content. Are your images less than striking?

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If a search marketing agency. What will change for brands.

Privacy 96

Privacy Google Advertising Advertising 96

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? The metrics emulate Google’s PageRank system. Note: A brand new site may not have as high of a DA/DR because they’ve just launched. You also have a built-in outreach market if you promote your content.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves?

Resources 103

Resources Analysis Infographics Examples 103

PR Fuel

NOVEMBER 2, 2021

At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience. Support System. What’s more, a release distributor should teach you the concept of creating and marketing press releases.

Writing 52

Writing System Automotive SEO 52

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) These infographics essentially make non-pitchable topics pitchable.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Your Marketing Predecessor was Probably a Hot Mess.

Study 114

Study Survey Infographics B2B 114

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos.

Content Marketing 103

Content Marketing Print Analysis Data 103

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

Contently - Strategy

MARCH 13, 2019

Over the years, I’ve developed a system that helps me stay on top of so many moving parts. So if you’re a marketer or editor trying to keep your team on task, here are a few rules that will help. Every publication—branded or editorial—has pillars. The calendar is my constant in the Contently platform.

Meeting 111

Meeting System Writing Exercises 111

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR.

Technology 115

Technology Big Data Video Data 115

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves?

Resources 62

Resources Analysis Infographics Examples 62

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Your paid, earned, shared, and owned media mix is your content-driven ecosystem that will help you ensure your brand message effectively reaches and engages with customers.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 83

Financial Industry Report Insurance 83

Cision

AUGUST 17, 2015

What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. This is a great feature, but relies on click-through for purchase (which can also escalate cost of sale when factoring in affiliate marketing). Want to become a Pinterest master?

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

FEBRUARY 10, 2018

And so the curious case of creativity as a skill or a talent is the theme for this week’s Unscripted Marketing links [UML] roundup. This ability is reduced drastically as children go through the formal schooling system and by age 25, only 3% remain creative geniuses. 3 Studies that Challenge Marketing Assumptions [UML].

Creativity 66

Creativity Analytics Study Exercises 66

Prohibition

APRIL 28, 2019

Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign. The landing page had three key elements – the videos of the academics, an infographic. million impressions!

Internal 54

Internal International Infographics Video 54

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

APRIL 28, 2019

Our brief was to celebrate and recognise the thriving females working within the industry, and working on such a topical and relatable issue allowed us to create a truly engaging and insightful digital marketing campaign. The landing page had three key elements – the videos of the academics, an infographic. million impressions!

Internal 48

Internal International Infographics Video 48

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

PR Conversations

JULY 5, 2017

Developing social media marketing policies. In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Those are standard brand awareness goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88