Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Infographic: How branding influences purchase intent

PR Daily

What parts of your brand identity help persuade consumers to choose your product or service? Three out of five shoppers (59%) prefer to buy new products from a familiar brand. However, not all aspects of your brand are equally important. Branding Marketing

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Infographic: The ABCs of personal branding

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It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? Branding Content Marketing Marketing

Infographic: Holiday video marketing tips

PR Daily

With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. 1 most successful tactic when marketing for the holiday season.

Infographic: Is TikTok a fit for your brand?

PR Daily

This infographic from One Productions can help brand managers analyze whether they should invest resources in TikTok, the video platform that has gained popularity in recent months. Case studies from brands already on the platform.

Infographic: Do’s and don’ts for social media marketers

PR Daily

Every interaction with a customer poses a risk to your brand. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel. Your audience gets enough of your marketing messages elsewhere.

How to Get Your Brand Noticed in a Crowded Market

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You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

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Infographic: Tips for creating ‘big rock content’

PR Daily

This infographic from NewsCred helps identify how you can make this strategy work. It offers: Examples of your “big rock content”: white paper, brand film, etc. See the full infographic for all the details.

Infographic: 10 ideas for stellar marketing videos

PR Daily

Content marketing can be expensive, and your strategy won’t see immediate returns. However, creating content can raise your visibility, establish your brand position as an industry leader, and safeguard your organization’s reputation.

Infographic: The state of video marketing for 2020

PR Daily

How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019.

Infographic: A guide to Instagram marketing

PR Daily

The platform boasts the best brand engagement among teens and is ideal for captivating visually obsessed audiences. However, it takes more than a compelling image to drive a successful Instagram marketing campaign. Consult the full infographic for guidance.

Infographic: Visual statistics marketers should know

PR Daily

Venngage ’s Nadya Khoja surveyed over 500 online marketers to find out how they were using visuals in 2018 and how they planned to adapt in 2019, and the results were compiled into this infographic. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Infographic: Why marketing automation is an essential investment

PR Daily

Marketers work extremely hard to scratch out a few extra leads, grab page views and ultimately bring in more business and trade. As audiences become overwhelmed by marketing messages and digital overload, as email inboxes clog and as consumers question their brand loyalty, marketers need help.

Infographic: 15 essential resources for digital marketers

PR Daily

To build a successful marketing strategy, brand managers require the right tools. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Consult the full guide for more resources that can help bolster your online marketing.

Infographic: Your email marketing checklist for 2020

PR Daily

Outdated email practices could be undermining your brand reputation. How can marketers make sure their messages remain relevant and essential for recipients? This infographic from DMW Direct shares a quick checklist to review every time you start an email campaign.

Infographic: Your social media marketing checklist

PR Daily

It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

Infographic: 7 essential digital marketing trends

PR Daily

The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success. So, how can marketers remain competitive in a crowded online ecosystem?

Infographic: The benefits of purpose-driven marketing

PR Daily

Supporting a cause could help you earn brand loyalists and lead to higher revenue. Here’s why the marketing tactic can be beneficial for organizations. For more reasons why purpose-driven marketing makes sense for your campaigns, check out the full infographic.

Infographic: 10 ways tech is transforming digital marketing

PR Daily

Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire. However, many marketers struggle to keep up with the these innovative tactics.

Infographic: The 5 P’s of social media marketing

PR Daily

Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

Infographic: What belongs in your branding style guide

PR Daily

Consider these insights when spotlighting the elements that define your brand. If you have market competition, you have to identify what makes your organization special. An important part of differentiating your products is creating a distinct brand identity.

Infographic: Why mobile is essential for marketers

PR Daily

This guide shares why brand managers should be focusing their efforts on these gadgets. If your marketing efforts aren’t tailored for mobile devices, you’re missing out. People are glued to their devices, which means marketers and brand managers have to think about the small screen.

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Infographic: Visual marketing statistics to guide your 2019 efforts

PR Daily

Are your images and infographics keeping your readers engaged? Savvy marketers know that visual design is an essential element of their content strategy. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Infographic: Why social media marketing is essential

PR Daily

If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Social media also helps brands stand out on the crowded digital landscape. Marketing Social Media

Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

What are the best tools available for marketers on social media? According to data from Animoto, communicators should consider investing in YouTube and branded stories on Facebook. They compiled some topline stats into this handy infographic.

Infographic: Important retargeting statistics you should know

PR Daily

According to an infographic from Digital Marketing Jobs , the global average for shopping cart abandonment is higher than 77%. With retargeting, digital marketers can get their content in front of likely consumers and keep making the case for their product or service.

Infographic: What marketers should know about voice search

PR Daily

Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening.

Infographic: How color changes the perception of your message

PR Daily

What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? These are just a few of the insights in this infographic from Vowels about how color can coax an audience to change their opinion about you and your message.

Infographic: 23 essential elements for branding success

PR Daily

The way you present your product or service is the nucleus of your brand. Getting audiences to remember your organization, understand your objectives and discover why your product or service is beneficial to them is crucial to standing out in a crowded and competitive market.

Infographic: A digital marketing tools cheat sheet

PR Daily

What resources can help brand managers create cleaner content and monitor and maintain their online presence? The number of digital marketing tools available is remarkable—and incredibly overwhelming. Featured Marketing Social Media

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Infographic: Essential micro-influencer marketing stats for 2019

PR Daily

Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Does size really matter when it comes influencer marketing? The post Infographic: Essential micro-influencer marketing stats for 2019 appeared first on PR Daily.

Infographic: Tips for pitching around COVID-19

PR Daily

By finding authentic, meaningful ways to tie brands to the coronavirus narrative, communications professionals will indeed prove extremely valuable for companies looking to grow brand awareness, build trust and drive positive business outcomes — even during these challenging times. The post Infographic: Tips for pitching around COVID-19 appeared first on PR Daily. Content Marketing Marketing Media Relations PR Industry Visual & Video Communications

Infographic: Top graphic design trends

PR Daily

Your visual content can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. The post Infographic: Top graphic design trends appeared first on PR Daily.

Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. It can lead to increased engagement, brand visibility, web traffic, leads and revenue.

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Infographic: How to design infographics that attract new customers

PR Daily

Infographics do more than make overwhelming data more palatable. These valuable content pieces—which receive incredible exposure and engagement—offer prime opportunities for brand managers to generate new leads and boost revenue.

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . However, many marketers say Facebook is the best investment of their limited social media budget. .

Infographic: 19 tips for getting better SEO with images

PR Daily

Google image search accounts for 21% of search volume, according to an infographic from SEO Sherpa. The infographic goes on to explain how you can format and tag your images so they help you get more traffic to your website.

Infographic: 7 common blog errors to avoid

PR Daily

This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid.

Infographic: 11 essential skills marketers must hone

PR Daily

As the number of tasks brand managers are expected to tackle continues to grow, this guide shares essential techniques these nimble communications practitioners must master. Marketers must be willing—and able—to adapt and grow in their profession. FREE DOWNLOAD: How to manage online feedback and brand reputation ]. Lines continue to blur between marketing, PR and social media management. Marketing Social Media

Infographic: Trends that are shaping the social media landscape

PR Daily

Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].