5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high.

Fashion 74

Fashion Social Media Brand Branding 74

Agility PR Solutions

FEBRUARY 10, 2019

After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its website following complaints about the garment over social media.

Fashion 114

Fashion Crisis Social Media Branding 114

5W PR

JUNE 2, 2023

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Here’s why a PR strategy matters and how it can help brands flourish stateside. million weekly views—a 622.9%

Brand 78

Brand Branding Communications Marketing 78

Deirdre Breakenridge

MARCH 18, 2019

Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.

Advertising 321

Advertising Advertising Social Media Instagram 321

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit.

Social Media 118

Social Media Fashion Media Travel 118

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Review their past branded content to assess how naturally they integrate sponsorships.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

Fashion 88

Fashion Storytelling Social Media Instagram 88

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Onclusive

JANUARY 31, 2023

In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved.

Analysis 195

Analysis Media Fashion Retail 195

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion? The rise of sustainability in fashion is a response to these issues.

Fashion 78

Fashion Communications Brand Branding 78

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Trends How To Travel 95

Deirdre Breakenridge

DECEMBER 15, 2014

Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. I was familiar with search engine optimization (SEO) and social media. How much do you rely on social media to promote Tipsy Elves? Both were essential to help get Tipsy Elves off the ground.

Interviews 257

Interviews Apparel Social Media Engineering 257

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Brand Branding Airlines 52

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

Media Relations 232

Media Relations Marketing Media Fashion 232

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Innovation Takes Center Stage Like an athlete always trying to improve their game, relentless innovation is one of the driving forces behind the evolution of the sport-fashion intersection.

Fashion 86

Fashion Sports Technology Apparel 86

5W PR

DECEMBER 29, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. Home living and fashion were two others.

Social Media 88

Social Media Healthcare Brand Branding 88

5W PR

DECEMBER 21, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Everyone’s favourite supermarket social media team has ‘entered the chat’. So who has stood out from the crowd?

Brand 116

Brand Branding Social Media B2C 116

Cision

NOVEMBER 22, 2017

The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong. It’s a hard-knock life for brands looking to get micro-influencer campaigns off the ground for small test budgets. How Are Executives Misusing Micro-Influencers?

How To 284

How To Instagram Mobile Video 284

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. The Role of Social Media in Environmental Communication Social media amplifies both successes and failures in environmental messaging.

Company 78

Company Social Media Data Fashion 78

NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.

Instagram 130

Instagram Facebook Brand Branding 130

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. Then, go ahead and tag the celebrity on social media. If you quote him, you can be almost certain he will share your post on social media. When it comes to social media shares, images matter.

Strategy 243

Strategy Writing Social Media Guidelines 243

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company). Other takeaways.

Facebook 138

Facebook Brand Branding Viral 138

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important.

Communications 225

Communications Marketing Radio Airlines 225

Cision

JULY 6, 2015

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. These changes can pay big dividends to brands that invest in the social network. Track What’s Trending. The benefits?

Instagram 120

Instagram Brand Branding Fashion 120

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 112

Social Media Report Survey Media 112

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities. How can brands appeal to a diverse audience?

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Brand Branding Case Study 62

Remote PR Jobs

JULY 19, 2024

Types of Events to Consider: Industry Conferences: Large professional gatherings that focus on specific industries such as technology, healthcare, or fashion offer opportunities to meet potential clients who may need industry-specific PR expertise.

Case Study 227

Case Study Conference Local Trade Shows 227

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

Media 162

Media Fashion Television Radio 162