Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. But avoid rambling about topics that haven’t been approved or discussed internally. Prepare examples and analogies. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. A good example of a company who is ensuring a consistent branding, is Velux.

Corporate 68

Corporate Brand Branding Guidelines 68

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. Today brand customers want an experience that is as frictionless as possible. This is causing not only greater investment in recruitment but also internal training and talent retention efforts.

Trends 182

Trends Privacy Technology Data 182

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Thomas Brooks asked.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Workflows : Internal and external workflows were used to run all marketing campaigns. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. The approach isn’t just growing the brand’s audience.

Case Study 92

Case Study Study Brand Branding 92

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Download Is Your IR Site a Security Liability?

Financial 159

Financial Web Banking Internal 159

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Weekly or biweekly meetings are not just markers of progress, though. Add value .

How To 156

How To Meeting Case Study Survey 156

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. A video project usually starts with the client completing a concept development document.

Video 100

Video Brand Branding Content Marketing 100

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Mix internal images with UGC. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. You’ll be able to upskill people.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. In fact, OA told me that our work contributed to nearly 3 million social brand impressions on March 8th, a “record for Oxfam America” (her words!). The project.

Case Study 102

Case Study Internal International Study 102

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Solo PR Pro

DECEMBER 6, 2022

Misuse of the commenting feature in shared documents. When it comes to editing collaborative documents, Karen feels strongly that the comment feature should be reserved for questions and discussion — not for edit requests. Karen says it’s a reminder to provide some guidance when you share a document for editing.

Radio 52

Radio Social Media Journalism Corporate 52

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Brands need to be on these sites and learn how to listen to what’s being said about their products and services. Documentation. Well-Versed Team.

System 120

System Social Media Media Data 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. Understanding the goals of the brand. ‘Tis the season – predictions are the order of the day and the PR industry is no different. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. But VW was not deterred by this.

Automotive 95

Automotive Study Report Transportation 95

Contently - Strategy

MAY 8, 2019

Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. But after talking to marketing executives over the last few years, I realized it can still do much more to influence internal audiences.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

The Hoffman Agency

DECEMBER 7, 2021

Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on.

Internal 36

Internal International Course Pitching 36

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If they’re affected by your brand’s actions, add them to your list. It’s a living, breathing document that we’re constantly working on, says Peter.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Maxim Behar

FEBRUARY 18, 2024

The documents clearly and precisely state that Maria Gabriel will become Prime Minister and Acad. Still, maybe there is some sense to it because Bulgaria is a small country, and it depends a lot on the international stage, moreover, as a member of the European Union, NATO, and many organizations. We know thousands of such cases.

Television 59

Television Tourism Strategy Policies 59

Cision

DECEMBER 9, 2015

If you’re more interested in having people reuse original branded content, check out Creative Commons. Create an internal wiki that houses up-to-date information and resources. Also, document everything and establish a rhythm for reviewing content and copyrights. That reason is one of many for ongoing education and training.

How To 120

How To Training Education Creativity 120

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 78

Communications Measurement Tools Enterprise 78

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

Strategy 88

Strategy Analysis Small Business Measurement 88