5W PR

JUNE 23, 2023

Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community. In particular, newer brands are turning to TikTok as a platform to establish themselves. Chappelle collaborates with a number of hair care brands. Brands such as Beachwaver Co.,

Brand 88

Brand Branding Video Community 88

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

An inbound conversion platform for B2B revenue teams, Chili Piper tasked our team with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. The story was covered in top-tier outlets like CNBC, Forbes and TechCrunch.

Software 156

Software Company B2B Agency 156

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Put all of the information you’ve gathered so far into a written business case document. Step 5: Write the business case. Sara Eberle.

How To 396

How To Measurement Data Writing 396

Ronn Torossian

DECEMBER 5, 2022

Documentation Most companies, when looking to create influencer marketing campaigns, create a list of potential influencers they can reach out to via social media […]. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

Agility PR Solutions

APRIL 13, 2022

Public relations is an essential component of any company’s branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden.

Technology 156

Technology Company Brand Branding 156

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

So how can PR teams secure podcast opportunities for their brands? For example if the founder of the brand you’re pitching has an interesting story or point of view, you can target entrepreneur podcasts like “This Week in Startups” or “The Entrepreneur Way.”. The secret is in the pitch. . Do your research. Tailor the outreach.

Pitching 350

Pitching Interviews B2B Leadership 350

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Burrelles Fresh Ideas

JULY 11, 2023

They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads. Public relations and marketing communications professionals should actively explore opportunities to forge connections between their brands and dadfluencers. They even wear matching outfits in many posts.

Brand 55

Brand Branding Instagram Community 55

Onclusive

FEBRUARY 2, 2022

What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

By using the model to analyze large volumes of text data, such as news articles, social media posts, and other online content, PR professionals can gain valuable insights into how their brand or clients are being perceived in the public sphere. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. A good example of a company who is ensuring a consistent branding, is Velux.

Corporate 68

Corporate Brand Branding Guidelines 68

Frederik Vincx

MARCH 7, 2024

In the document here, there’s an overview of 4 visual strategy methods I use regularly in my work. Including the brand new Visual Frameworks by Dave Gray and the everygreen Sketchnote workbook by Mike Rohde and Back of the Napkin by Dan Roam. I added the books and card decks I devoured to pick up and practice the skills.

Strategy 60

Strategy Creativity Groups Tools 60

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

Polaris

NOVEMBER 28, 2014

Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. If a focus group isn’t possible, consider purchasing a qualitative study conducted by another brand with your target audience. 1: Segment your audience. Ask the participants for their opinions about your product.

Consumer 154

Consumer Brand Branding Software 154

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. It should offer key messaging and quotes for consideration during the interview. Prepare examples and analogies. Do your research.

Interviews 322

Interviews Media Media Training Meeting 322

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

MAY 15, 2020

Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. . If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Don’t be wishy-washy: Bud Light and Target Like many brand-watchers, I thought the backlash against Bud Light over its partnership with trans influencer Dylan Mulvaney would fade away. It was a lose-lose. .”

Banking 212

Banking Nonprofit Twitter Advertising 212

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. Thanks to HubSpot, Marketing AI Institute has grown from a simple blog into a global media brand. The approach isn’t just growing the brand’s audience.

Case Study 92

Case Study Study Brand Branding 92

Flack's Revenge

JUNE 25, 2019

document processing). Despite the march to digital transformation, old school documents of all kinds still dominate insurance. You need AI and machine learning to turn this hot mess of documents, including poorly scanned documents, faxes, PDFs and handwriting, into actionable info in a cost-effective way. Making Lemonade.

Insurance 149

Insurance Insurance Meeting Technology 149

Polaris

APRIL 7, 2015

However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. The paid elements have stronger brand messaging and imagery, while the earned and social components have more discreet branding. It’s a small price to pay to build brand awareness and image.

Video 100

Video Brand Branding Content Marketing 100

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. PR guide to stellar briefing books.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Releases work with branded content. A company’s website is the starting point for many journalists, so a proper press page with press releases that document recent milestones is very useful. Here’s why.

SEO 221

SEO Data B2B Writing 221

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Mora Communications

NOVEMBER 2, 2017

There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Make it a living, breathing document. . Brand Campaign Tips | Copyright © Mora Communications Inc. Your overall business goals will dictate your PR approach.

Brand 66

Brand Branding Product Launch Google 66

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Analyze the conversations your competitor is leading that differ from what your brand has been doing, and identify ways to improve. For example – say you’re a luxury cosmetics brand.

Software 0

Software Comparison Media System 0

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Communications Conversations

JUNE 11, 2021

You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. Many brands have been in the middle of this over the last year–and in many cases, it hasn’t been pretty.

Guidelines 190

Guidelines Community Social Media Examples 190

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 27, 2024

With MyFamily’s systems, pet owners can quickly and easily create custom tags with essential information, while Tailr’s QR code pet tags provide instant access to health documents and pet information. These advancements not only enhance pet safety but also provide peace of mind for pet owners.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

With MyFamily’s systems, pet owners can quickly and easily create custom tags with essential information, while Tailr’s QR code pet tags provide instant access to health documents and pet information. These advancements not only enhance pet safety but also provide peace of mind for pet owners.

Trends 78

Trends Apparel Fashion Industry 78