A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. See this earlier post for tips on how to go from PR intern to permanent hire.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards.

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Best Practices Events Featured PRSA International Conference public relations strategy

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal comms drives good customer service. Internal comms makes employees happy.

How PR entities can woo and retain top-flight Gen Z interns

PR Daily

Interns today have many options when it comes to deciding where they want to gain experience. The numbers challenge—more internship postings than candidate demand—is not the only issue companies face when looking to attract and retain top intern talent.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Wayfair donates to Red Cross amid internal protest over detention camps

PR Daily

"The point Wayfair workers are making is that such squalid camps shouldn’t even be there and that their company shouldn’t facilitate their existence—and that as a well-known brand, they can play a role in public outrage over the border policy. "

Developing A PR Campaign For International Hotels

Ronn Torossian

In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game. The post Developing A PR Campaign For International Hotels appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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PR Expanded Guest Post: My Experience as an Intern

PR Expanded

A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Within these internships there are five things every intern learns in different ways. There are times where I feel overwhelmed, but, what intern doesn’t feel overwhelmed at some point in time?

5 ways internal content can boost your brand

PR Daily

The inner workings of a business can affect a brand’s public image, especially in this digital-obsessed era. Here are five ways the content you push out to employees can also affect your consumers and your overall brand: 1. Empowering employees to tell brand stories.

What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. Exactly what does this have to do with internal communication again? For some, it could be a well-developed employer brand.

International Conference Preview: 5 Questions With Journalist Laura Ling

PRSay

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. At the PRSA International Conference in San Diego this October, you’ll be speaking to an audience of professional communicators.

Infographic: The ABCs of personal branding

PR Daily

It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? Branding Content Marketing Marketing

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The case for internal communications.

3 employees who can harm your brand

PR Daily

As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post.

To boost your employer brand, spotlight the heroes in your ranks

PR Daily

Some of the best employer brands make celebrities of those doing the work, whether that’s manufacturing or IT or health care. You also can promote this perspective through your employer brand and your internal communications.

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How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

Cannabis has increasingly become a focal point of international attention. For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […].

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Tips For Being A Kick-@$$ PR Intern

Shift Communications

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

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How The Right Brand Partnerships Can Build Audience Loyalty

PR News

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

Barbie, others embrace females’ stories for International Women’s Day

PR Daily

Just in time for International Women’s Day, Mattel is offering consumers miniature replicas of heroines around the world. RELATED: Learn how to boost buzz, build brand recognition and engage employees on the hottest social media platforms.].

Why These PR Campaigns Received International Accolades at Cannes

5W PR

McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women. In fact, the company was the most-searched brand on March 8.

Is it time to call quits on International Women’s Day?

PR in High Definition

As a former pupil at a single sex school, I remember all too well the buzz around International Women’s Day. Fast forward to now, and we still hear the stories of Marie Curie, Rosa Parks and Mother Theresa, amongst others, on International Women’s Day, which is great, of course.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

Celebrating new voices in academia – Emerald Publishing’s International Women’s Day 2019 campaign

Prohibition

We devised a plan that included teaser posts in the lead up to the campaign launch, the launch on International Women’s Day and content to follow for the rest of the month. Client News academia campaign campaigns gender equality international womens day

10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. When you don’t have dollars, then you should be setting up brand partnerships. When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. Thought Leadership PRSA International Conference

How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. My company recently partnered with FocusVision to study brand dilution in more depth.

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4 tips to turn employees into brand ambassadors

PR Daily

That’s why it’s crucial to systematically identify, cultivate and recognize your brand ambassadors. Choose the right brand ambassadors. . Not everyone is an ideal brand ambassador. Brand ambassadors should also be savvy social media users and confident communicators.

Why Metrics Matter: Day One at the AMEC International Summit

Cision

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Head of brand, communications & digital at Philips North America, Mark A.

Conservative coffee? That’s Black Rifle’s brand

Ronn Torossian

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference?

Celebrating new voices in academia – Emerald Publishing’s International Women’s Day 2019 campaign

Prohibition

We devised a plan that included teaser posts in the lead up to the campaign launch, the launch on International Women’s Day and content to follow for the rest of the month. Client News academia campaign campaigns gender equality international womens day

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

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3 bad reasons for changing your branding

PR Daily

Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Around the Web international womens day IWD

How to generate authentic brand advocacy from your employees

PR Daily

Consumers trust personal connections more than brand marketing or promotion. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

Brand Story We Love: David Peck

ReimaginePR

And on top of all that, David is also currently collaborating on a new children’s series geared towards engaging youth in international development and social justice issues. Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup.

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3 ways hiring marketing interns could hurt your small business

PR Daily

When outlining your budget, you might consider hiring a communications or social media intern. Interns lack industry knowledge. The goal for many interns is to acquire knowledge while in a given position. Sooner or later (and usually sooner), interns leave.

Your PR Strategy is Missing One Thing: Internal Communications

Stern + Associates

The post Your PR Strategy is Missing One Thing: Internal Communications appeared first on Stern Strategy Group. Brand Strategy employee engagement employee relations internal PRIt’s a challenging market. Everyone on your team and throughout your organization is hands on and heads down getting work done. It’s easy to get caught up in designing and.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1.    Conduct Extensive Brand Research. Featured Best Practices branding