ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Clarissa Horowitz, VP, Marketing, BitGo.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

DECEMBER 5, 2023

TSX:QFOR) announced entering a definitive agreement to be acquired by the private equity firm Sumera Equity Partners for $257 million, according to reporting from Betakit , a news outlet that covers the Canadian tech scene. It wound up folding them all under the Onclusive brand. LLMs are at the heart of generative AI technology.

Software 133

Software Reddit Technology B2B 133

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. How is public relations measured? It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Cision

JUNE 3, 2016

Practically every brand has a social media presence. It’s a tool that helps stakeholders understand their customers, generate leads and track their brand’s pulse. In order to gain that knowledge and shape future campaigns, measurement is key. In order to gain that knowledge and shape future campaigns, measurement is key.

How To 120

How To Retail Measurement Tools 120

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Remote PR Jobs

SEPTEMBER 25, 2023

For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations. For many startups, PR definitely has a seat at the table. PR firms aren’t to blame. Well-crafted PR can impact M&A.

Publicity 100

Publicity Engineering Advertising Advertising 100

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. But, of course, not all brands fit into this style of campaign ‘shareability’. So, what are you waiting for? Get hugging!

Brand 62

Brand Branding B2C Viral 62

PR in High Definition

MAY 24, 2023

Efforts must be made in terms of public relations, brand management and leadership reputation, but it cannot stop there. Those who are responsible for sales, by definition, have a huge impact on any business’s success. This can make them more effective in driving revenue and helping build a more positive reputation.

Reputation 62

Reputation Measurement Leadership Examples 62

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. If you don’t know your audience, then that’s definitely the place to start. It’s that last aspect — who they talk and listen to — that’s important for brands who want to build relationships with influencers.

Media 102

Media Storytelling System Technology 102

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs.

Measurement 95

Measurement eBook Tools Survey 95

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Definitely. So really looking forward to this, Bryan. Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

JUNE 19, 2019

First, let’s take a look at the Content Marketing Institute’s definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. Value comes from more coverage and measurable results. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%).

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. That is when one site links to your site – and doesn’t mention your brand by name.

Media 108

Media SEO Analytics Analysis 108

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

AUGUST 18, 2015

But for brands, connecting with your audience can be much more difficult. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. But before you can measure your social ROI, you need a powerful social strategy.

Communications 120

Communications Social Media Television Radio 120

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). It also gains data from brand sponsorships and events.”

Industry 87

Industry Media Technology Employee 87

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. But I do think we can find a fix, or more likely, a series of fixes, assuming we can agree on a definition, and what might qualify as solving this. They can and should take measures to combat fake news.

Reddit 168

Reddit Government Google System 168

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

MARCH 17, 2016

So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all.

Employee 120

Employee Agency Meeting Strategy 120

Critical Mention

JANUARY 8, 2019

Think about your brand voice and what type of audience you want to target. Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Critical Mention.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. They should definitely make sustainability their banner. He has coordinated a cross-media content marketing campaign for an international technology group.

Automotive 95

Automotive Study Report Transportation 95

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

NewsWhip

MARCH 3, 2020

From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish. A major topic of conversation was centered on brands and climate change. BL: How do you track progress with using all this data and technology?

Data 88

Data Agency Sports Creativity 88

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. meditation (last but definitely not the least). And this is tiring.

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

MARCH 19, 2019

She says her “expertise lies in scaling for growth and value creation through expert, in-depth data analysis and proactive ‘outside the box’ solutions – to surpass demand generation and revenue goals while building a strong brand and product awareness.”. You only know that by measuring and analyzing performance, then iterating your approach.

Marketing 71

Marketing Measurement Analysis Data 71