Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. The post Can Technology Companies Achieve Diversity?

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How voice technology could transform PR and marketing

PR Daily

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. Other marketers are embracing voice as an accessible way to deliver immersive brand experiences.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […]. Public Relations PR measurement

PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. Don’t Miss the Data Bus When asked about their top communications goals, the PR pros and CEOs surveyed agreed that brand differentiation was important, with increasing sales topping the CEO lists. PR:tech – The Future of Technology in Communication.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. PR talent expert Jamie McLaughlin of JWM Talent shares how he sees the future of the PR role as new technology becomes more deeply embedded in companies and agencies.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? As technology offerings continue to advance, consumers expectations will also evolve. Featured Trends travel technology

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How to Use AI to Build a Brand Narrative

Onclusive

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative that your brand wants to convey, along with a brief message that is unified and concise, is key to your success. The post How to Use AI to Build a Brand Narrative appeared first on AirPR.

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Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals? M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And yet, that’s not a precise measure when it comes to earned media.

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities.

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Quantitatively Measuring Reputation for your Brand

TrendKite

For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. Public Relations Measurement Brand Reputation Management

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms. PR pros should measure their efforts online, using them to help prove their worth. No matter how solid your measurement is, social media comes with a level of uncertainty. This doesn’t mean you forget about the brand.

The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. Intangible assets include relationships, reputation, brand, people, know-how and other intellectual property and make up more of a company’s overall value than tangible assets such as plant, machinery, stock and property.

4 Ways to Measure Podcasting Success

Cision

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy.

Three Signs You Should Invest in Measurement Tools

Shift Communications

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started. Here are a few of those questions you’re likely to hear if you don’t have a measurement plan: “What is the real impact of a media hit?”.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Along with measurement, nearly two-thirds of PR pros (61%) grapple with finding and engaging relevant journalists, and the same amount feel pressured by shrinking budgets.

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Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools.

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. But what is branding, exactly? Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition.

Everything is Measurable in PR

Shift Communications

Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. It’s not worth measuring – but that doesn’t mean it can’t be measured. When people say that PR can’t be measured, what they’re really saying is that a measurement strategy wasn’t built into the plan. How much should you budget and plan for measurement?

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is the guardian of your brand equity and reputation. Now is the time to invest in PR Attribution and PR Measurement solutions.

Can You Measure ROI To The Dollar?

Cision

With so much new technology at their fingertips, marketers can reach audiences in ways past generations never dreamt of doing. They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was. Need a measurement makeover? Best Practices Featured PR measurement

How Technology is Powering the Earned Media Revolution

Beyond PR

A click is often all that separates a brand from its potential customers — a click on a news article that showed up in search results, or a product review an influencer shared on Twitter, or a video distributed to a popular website. For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. It was the way the technology and data worked together, as one unified entity, that really drove value for our customers.

4 ways to get the most out of your communication technology

PR Daily

The technology that transforms our personal lives eventually finds its way into the workplace. In his book, How to Look People in the Eye Digitally , social marketing strategist and brand evangelist Ted Rubin writes that we should connect with people online the same way we build relationships face-to-face. Technology should be used to humanize and scale our communication, not to automate it. Technology alone can’t do that for you. We are obsessed with our phones.

How technology’s 'Hummingbird Effect' evolves PR strategies

PR Daily

Today’s Technology Innovations. RELATED : Equip employees with the confidence to represent your brand.]. Clearly, it is early still for the examination of the impact of collaboration tools and none of these questions can be answered until we can measure results. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news.

September #MeasurePR Twitter Chat: Measurement Month Key Takeaways

Media Bullseye

The #MeasurePR Twitter chat in September featured a panel of measurement specialists- for a full list of participants, see below- in recognition of AMEC’s Measurement Month. It was a fast-paced and lively discussion on many of the key issues facing brands and PR pros as they strive to adopt better measurement practices. When asked about “measurement myths,” several participants mentioned the notion that software can produce insights with “the click of a button.”

The Essentials of PR Measurement

Presspage

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. Here is what they told us: Natasha Kennedy, Global Managing Director, FleishmanHillard: “We are continuing to see more CFOs take CEO roles in organizations previously lagging in PR measurement maturity.

10 PR measurement predictions for 2015

PR Daily

The PR and social media measurement industry is going through some exciting times, and you''ve probably read plenty of review-of-the-past-year articles, (including mine: The Measurement Industry''s Evil Empire? ). 2015 will be a boom year for the independent public relations and social media monitoring and/or measurement companies that remain standing. Social media listening tools, media monitoring and influence measurement must dovetail.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation.

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Expert advice for measuring the ROI of public relations

PR Daily

support of PR as the way to get the most bang for your marketing buck: Brands are built on what people are saying about you, not what you’re saying about yourself. To further complicate things, measuring the return on investment (ROI) in PR is a seemingly herculean task. I hate to say it, but marketing directors and PR folks seem conflicted on measurement. Some are adopting the Barcelona Declaration of Measurement Principles.

Why one size does not fit all in PR measurement

PR Daily

For many industries, services can be measured and return on investment can be easily quantified. PR measurement has become a point of contention even to those within our industry. What is frustrating is that they stop short of offering a new solution, or they offer intensive measurement processes that completely bypasses that time spent on measurement means time away from pursuing PR opportunities. Public Relations is a service.