Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Onclusive

MAY 31, 2018

For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. In under a week, Starbucks announced it would be closing all of its company-owned restaurants in the U.S.

Crisis 191

Crisis Data Software Privacy 191

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Karen Freberg

JUNE 6, 2022

As everyone knows, I love my technology, but there is nothing like in person experiences and meet ups. I also underestimated the time it would take me to drive – especially when several parts of the way were under construction. First, it was SOOO good to see friends and colleagues IN PERSON! I missed my friends. Best Wishes,

Conference 72

Conference Construction Travel Meeting 72

Beyond PR

NOVEMBER 2, 2016

The same can be said for operating your organization’s social media accounts. You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). And how exactly do we go about conducting this social persona audit?

Social Media 40

Social Media How To Media Construction 40

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. With so much competition in the marketplace, how can brands stand out? Be eager, humble, hardworking and accepting of constructive criticism.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Shift Communications

AUGUST 28, 2017

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Vice President, Marketing Technology. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Influencers tend to attract a niche audience that resonates with their brand. As a result, their audience views them as more authentic and relatable.

Trends 68

Trends Marketing Storytelling Construction 68

PRSay

SEPTEMBER 25, 2017

Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. That’s a breathtaking amount of data — a digital haystack so huge that your chances of finding the conversations relevant to a brand are even smaller than the proverbial needle.

Media 135

Media Agriculture Data Instagram 135

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Yet, in the digital age, technology, time and trends have a way of changing the game. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice.

B2B 147

B2B B2C Enterprise Pitching 147

Communications Conversations

NOVEMBER 14, 2019

John Iwata, Page Leadership Chair says: “CCOs are furthest ahead with culture and brand and need growth ahead for commtech and use of digital and data.” You just moved to a new social media management tool, but it’s not giving you the features and benefits the vendor promised when you did the demo. Need change.

How To 74

How To Tools Construction Technology 74

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

Skype 150

Skype Industry Storytelling Interviews 150

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) To hone in on the scope and budget that’s optimal for your brand, review your communications goals, priorities and needs, and be ready to discuss where the agency can most help you move the needle given their particular expertise and resources.

Agency 51

Agency Measurement Resources Report 51

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

Survey 104

Survey Marketing B2B Content Marketing 104

Doctor Spin

NOVEMBER 29, 2023

Some experts will go for the easy route by simply presenting themselves as such on social media. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. Face setbacks and criticisms with a constructive mindset.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Shift Communications

DECEMBER 5, 2016

Suppose we had constructed the following hypothesis: Followers of a brand don’t care about scandalous social media postings to stop buying from the brand. For example, suppose a brand or a key executive says something offensive. Mentions of the brand in a positive, neutral, or negative way.

Data-Driven PR 60

Data-Driven PR Data Construction Analysis 60

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JUNE 12, 2018

What followed was a scolding social media campaign against Poll and harsh criticism from the football world. Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster. This case, which is still in the middle of a trial, was branded “the World Cup of fraud.”

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Konnect Agency

FEBRUARY 16, 2021

For some brands, the virtual format made it easier to share information. More often than not, brands who exhibit at trade shows are there to showcase something new and exciting. Further, the virtual format can be infinitely more cost-effective for brands. For others, the spontaneity of conversation was lost.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. It must be our branding promise and reputation as we serve others. With that said, how do we start that conversation, you ask.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 40

Conference Internal International Leadership 40

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. I’ve helped build successful owned media platforms at three different companies over the last 10 years. Questions on Influence Remain.

Marketing 60

Marketing Study Survey Content Marketing 60

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

NOVEMBER 12, 2019

TrustRadius is considered one of the most trusted customer review platform for business technology. Capterra got started by focusing on marketing technology ( martech ), like customer relationship management (CRM) and marketing automation, where there is a dizzying array of options. Commentary: An article on Pulse 2.0 million.

Software 17

Software B2B Marketing Data 17

Doctor Spin

NOVEMBER 5, 2023

In crude terms, gatekeepers had the power to sort messages but lacked the technology to send signals at points in time determined by receivers individually. Their revolutionary prowess stems from their ability to delay messages throughout social graphs. 1 Signal propagation delay. 2023, April 13). It takes time to shift perceptions.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

Communications 118

Communications How To Construction Employee 118

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 19, 2017

I published that list on my blog, and got such a great response that I bought the domain, built a WordPress site, and started pushing everything to social media and email. 2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective?

Marketing 66

Marketing Local Pitching Blogging 66

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60