Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Along with Meta, videogame platforms are influencing this new, virtual world, but the metaverse is not a specific game, social media platform or app. Roblox Corp.,

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too.

Industry 100

Industry Publicity Data Video 100

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

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Strategy Company Communications Construction 59

Buzzstream

MARCH 21, 2024

Your media list should pull the following information: First Name Last Name Media outlet/publication/website Email Address Role (in-house journalist, freelancer, blogger, etc.) For example, let’s consider an industry like construction. a link from People.com would be “valuable” for the construction company.

Construction 62

Construction How To Media Google 62

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. Technology has made this possible.

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Education Community Social Media Energy 224

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Onclusive

MAY 31, 2018

Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.” AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. on May 29 to conduct a racial-bias education program.

Crisis 191

Crisis Data Software Privacy 191

Landis PR

AUGUST 28, 2023

From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. When we interact with others, we utilize empathy, such as warmly greeting a client, giving our full attention in meetings or being curious about colleagues’ interests and lives and offering constructive feedback.

Construction 52

Construction Technology Meeting Social Media 52

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.

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Insurance Insurance Sports Telecommunications 142

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. We have become hyper-adept at constructing and testing our messages for receptivity to make them as palatable as possible.

Marketing 195

Marketing Advertising Advertising System 195

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes.

Local 101

Local Community Ethics Education 101

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

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Agency Strategy Communications How To 195

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. It’s definitely an emerging trend that has caught our eye! Virtual influencers.

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Brand Branding Fashion Marketing 116

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Beyond PR

NOVEMBER 2, 2016

The same can be said for operating your organization’s social media accounts. You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). And how exactly do we go about conducting this social persona audit?

Social Media 40

Social Media How To Media Construction 40

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. What’s important is that the story has some juice, meaning the potential to rack up social shares and even traffic to the media outlet’s website. Does it bolster relationships with certain media? What is the story?

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Pitching How To Media Interviews 189

Karen Freberg

JUNE 6, 2022

As everyone knows, I love my technology, but there is nothing like in person experiences and meet ups. I also underestimated the time it would take me to drive – especially when several parts of the way were under construction. First, it was SOOO good to see friends and colleagues IN PERSON! I missed my friends. Best Wishes,

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Conference Construction Travel Meeting 72

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

NewsWhip

DECEMBER 21, 2023

And speaking of AI above, there’s a media literacy and misinformation beyond deep fakes, as the technology becomes more convincing and harder to distinguish from reality. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. What are you looking for? Facebook : How many Likes? Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

In the memo, the engineer – who has since been outed as James Damore – acknowledges that both men and women experience bias in the technology workplace, but that “it’s far from the whole story. Initial reaction came in the form of internal memos that were shared on social media and quickly picked up by the mainstream press.

Google 185

Google Reputation Engineering Internal 185

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. The technology? The analytics?

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Survey Marketing Product Launch Analytics 97

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. Be eager, humble, hardworking and accepting of constructive criticism. My favorite social media platform is…Twitter; it’s my leading source for news.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

MARCH 8, 2019

To safely navigate a sight-friendly word, a blind person develops other aptitudes, like a keener sense of hearing, and learns to use technology, such as a smartphone with GPS. Despite its recent start, the company has rapidly gained a social media following on Facebook, Twitter, and YouTube.

Marketing 86

Marketing Travel Construction Mobile 86

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Media Logic. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

PR 20/20

OCTOBER 4, 2018

Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. Square Format. Image credit: PEG. Live Streaming. And by no surprise, it’s growing.

Video 78

Video Trends Strategy Marketing 78

Communications Conversations

NOVEMBER 14, 2019

So, I have some advice to CCO-types (and anyone who’s dealing with this issue) when it comes to HOW to optimize your existing technology solutions: Audit your comm tech stack every two years. Their solution to every problem is purchasing technology. And, I’ve used a fair amount of these tools in my day-to-day work, too.

How To 74

How To Tools Construction Technology 74

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Yet, in the digital age, technology, time and trends have a way of changing the game. For the most part, those unwritten rules stand up well.

B2B 147

B2B B2C Enterprise Pitching 147

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. It’s no longer enough just to have a simple picture or well-constructed content to create a strong marketing campaign. Video content is on the rise.

Trends 68

Trends Marketing Storytelling Construction 68

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. For example, new books on PR, social media, strategic planning, influencers, etc., Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Doctor Spin

NOVEMBER 5, 2023

In crude terms, gatekeepers had the power to sort messages but lacked the technology to send signals at points in time determined by receivers individually. Their revolutionary prowess stems from their ability to delay messages throughout social graphs. 1 Signal propagation delay. 2023, April 13).

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. They make the case. Principles are important, but so is context. They gauge risk and anticipate pushback.

Corporate 149

Corporate Policies Privacy Construction 149

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

Communications 118

Communications How To Construction Employee 118