Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 167

Software Marketing Leadership B2B 167

Stephen Waddington

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The role of professional communications in the manipulation of data in sustainability reporting was the topic of a presentation by researchers from IULM, Italy. Who cares for the communicators? The study was undertaken manually.

Communications 129

Communications Software Internal International 129

Reputation Us

AUGUST 25, 2022

It offers a read/write/own version of the web, where users have a financial stake in, and more control over the web communities they belong to. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade.

Reputation 78

Reputation Web System Data 78

Cision

MAY 26, 2017

In fact, 70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands across the board. Without having customers support your brand, you will not be nearly as effective in helping the cause. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. You can download it here. >>>

Journalism 129

Journalism Media Relations Report Media 129

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

AUGUST 23, 2022

Those that disagreed or strongly disagreed : “Traditional media has lost much of its “farm system” – many journalists who churn out the day-to-day material don’t have the institutional knowledge and the editorial oversight that they did even just 10 years ago. Waning trust. Reporters aren’t doing their due diligence.”.

Survey 140

Survey Media Report Journalism 140

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.”

Brand 78

Brand Branding Customer Service Twitter 78

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

Meeting 73

Meeting Automotive Engineering Journalism 73

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Wadds Inc.

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The role of professional communications in the manipulation of data in sustainability reporting was the topic of a presentation by researchers from IULM, Italy. Who cares for the communicators? The study was undertaken manually.

Communications 59

Communications Software Internal International 59

Ethical Voices

SEPTEMBER 26, 2022

Always on the corporate side, never on the agency side, but in multiple industries. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do. In actuality, it appears that they may be spokespeople for these brands or opponents for them.

Healthcare 68

Healthcare Ethics Communications System 68

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

FEBRUARY 23, 2018

Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? Done right, it’s a system that upgrades the entire customer experience journey. Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that's me!] on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. Watkins, etc.

Corporate 0

Corporate Agency System Meeting 0

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. Take it away, Amanda. Introduce yourself – who are you and what do you do?

System 40

System Training LinkedIn Banking 40

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? Being kind is a long-term investment in your brand. Essentially his line of thinking was that brands can’t ‘just’ do a good job anymore; they have to serve a long-term purpose and solve a real human problem. Show me the money! Barra took responsibility. A ‘stirrot’?

Leadership 71

Leadership Reputation Employee Hotels 71

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Solo PR Pro

OCTOBER 3, 2017

Corporate citizenry has become far more than service and giving back in communities. Today, corporations are expected to not only take part but take the lead on issues that impact those they serve. These burdens lay heavily upon the communications professionals tasked with defining and sustaining brand identities and messaging.

Communications 40

Communications Crisis Communications Crisis Corporate 40

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Sometimes PR pros don’t want to use an email system like the one in Prezly to send out pitches, because they want to use their own email. 8) User reviews and community comments.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10.

Measurement 60

Measurement Course Advertising Advertising 60

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. content!),

Measurement 40

Measurement Journalism Video Community 40

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 40

Case Study Study Communications Banking 40

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands. Find what resonates and fine-tune your system. A: CMI is really based on a publishing model.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61