3 tips for improving your company’s brand image
Agility PR Solutions
FEBRUARY 7, 2024
There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.
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Agility PR Solutions
FEBRUARY 7, 2024
There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.
NewsWhip
MARCH 13, 2024
Implement a robust monitoring framework, with heavy automation : Set up monitoring systems to track mentions of your brands, executives, industry, and hot topics across social media platforms and media outlets. a) Monitor widely. It’s time to evaluate what’s happening. Evaluation: Understand the Issue As It’s Unfolding 1.
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Buzzstream
MARCH 7, 2024
This Helpful Content System core update seems to be another earth-shaking move by Google. What is the Helpful Content System? Before we get into it, let’s briefly cover the Helpful Content System and why Google stresses it so much. The Helpful Content System isn’t new. Google launched this in August 2022.
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.
5W PR
OCTOBER 18, 2023
Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.
Melissa Agnes
SEPTEMBER 4, 2020
Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.
Sword and the Script
JANUARY 9, 2024
HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.” Meltwater earns ISO infosec rating.
Mark My Words
MARCH 9, 2024
The Times Mark Borkowski, a PR expert, said the inclusion course initiative was part of a pattern of brands, particularly those with younger customers, embracing social justice causes. It’s true that a millennial and a Gen Z market want the brands to stand for something — for values they think are important.
Melissa Agnes
DECEMBER 4, 2018
How to systemize the process of giving attention to the right things. In this episode of the Invincible Brand Podcast, Neen James discusses what it means to be intentional with our attention and how it helps foster cultures of trust, resilience, and business and reputational rewards. The ways in which attention pays.
Agility PR Solutions
SEPTEMBER 28, 2020
With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.
Deirdre Breakenridge
NOVEMBER 6, 2017
Granted, that could be different, if I chose to use bots to engage with potential followers and comment and like pictures, but that’s not my brand, so I’ll stick to slow growth. Influencers aren’t going away, but how they influence is going to keep changing: It’s no secret that brands love influencers. Blogging is by no means easy.
Agility PR Solutions
JANUARY 24, 2022
Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […]. The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2019
YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.
Contently - Strategy
AUGUST 18, 2021
Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?
NewsWhip
MARCH 23, 2023
We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Brands benefiting from AI Obviously AI can be a contentious subject, but many brands are taking advantage of its efficiency. Air Force Test Pilot School (15.3k).
The Proactive Report
OCTOBER 26, 2017
Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Tired Awake Young Man. It’s not a positive article.
Communications Conversations
JANUARY 20, 2022
It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors. Here’s why.
Ronn Torossian
AUGUST 3, 2015
The definition of a system audit is an investigation into how effectively a business operates in the digital world. The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It examines all the aspects of an organization addressing what elements are working and not working.
Stern + Associates
MARCH 31, 2023
Don’t get me wrong, creating timely and relevant content is a big part of effectively promoting your brand online, especially when it comes to social media. A lot of content today, particularly from brands, is simply adding to the noise. Here are three ways to set your brand and your people up for success.
Cision
OCTOBER 31, 2015
Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Brands need to be on these sites and learn how to listen to what’s being said about their products and services. Want more insight on listening to prospects?
5W PR
DECEMBER 24, 2020
Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?
5W PR
AUGUST 22, 2019
Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. . The #1 question asked of brands on site was, “How are you different? Alise Edgcomb, Vice President.
Communications Conversations
MAY 29, 2020
I am keenly aware of the larger issue here, but today I’d like to talk about brands’ response to this issue because there’s a lot to talk about there, too. For the last couple years, we’ve all heard about the trend that brands need to start taking stands on social issues like this. That’s a big step.
Konnect Agency
APRIL 13, 2022
But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.
The Proactive Report
OCTOBER 30, 2023
Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?
Konnect Agency
APRIL 13, 2022
But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.
Presspage
MAY 19, 2017
Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. Consistent use of logos, icons, colors and fonts goes a long way in generating a brand that is instantly recognized by readers, viewers and visitors.
PR for Anyone
JANUARY 23, 2024
Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.
Konnect Agency
APRIL 20, 2021
It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Getting Ready.
Sword and the Script
SEPTEMBER 26, 2017
In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand.
Tribe Builder Media
MAY 8, 2019
There’s no doubt that you’ll feel like you can’t get your head above water unless you’ve taken the time to implement systems and technology that increase efficiency, predictability, and accountability. Related Reading: 6 Strategies to Maximize Earned Media for Your Brand.
Tribe Builder Media
MAY 8, 2019
There’s no doubt that you’ll feel like you can’t get your head above water unless you’ve taken the time to implement systems and technology that increase efficiency, predictability, and accountability. Related Reading: 6 Strategies to Maximize Earned Media for Your Brand.
Presspage
APRIL 11, 2024
How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.
wiredPRworks
MAY 8, 2021
Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Loading… The post Business Development Consultant Transforms 2021 Marketing with Sales Growth System appeared first on wiredPRworks. ” inc.com.
Agility PR Solutions
MAY 22, 2023
Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies.
ImPRessions - Crenshaw Communications
JULY 13, 2022
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.
Katie Paine's Measurement Blog
JULY 20, 2023
Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. Be clear on what impact you’re trying to achieve.
Critical Mention
DECEMBER 10, 2018
So, what does this mean for your brand? The ad needs to be engaging enough to catch their attention and once they start interacting with the ad, you need to keep them hooked in the process so they learn about your brand through the game. Fitbit is an excellent example of this system. Marketers are now in a tricky situation.
Critical Mention
DECEMBER 10, 2018
So, what does this mean for your brand? The ad needs to be engaging enough to catch their attention and once they start interacting with the ad, you need to keep them hooked in the process so they learn about your brand through the game. Fitbit is an excellent example of this system. Marketers are now in a tricky situation.
NewsWhip
NOVEMBER 22, 2022
Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. It owns some of the most prestigious and well-known brands globally, including Volkswagen, Audi, Porsche, Lamborghini, Bentley and Ducati. We use NewsWhip to understand who knows what,” he said.
Onclusive
OCTOBER 22, 2020
The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.
PR for Anyone
AUGUST 26, 2021
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? The system works! It’s s dicey question. They can be valuable IF you find the right one.
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