Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.” Meltwater earns ISO infosec rating.

Brand 144

Brand Branding Reddit Pitching 144

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. If you’ve followed me for any amount of time, you’ll realize that pink is a huge part of my brand. PR FOR ANYONE.

Social Media 130

Social Media How To Brand Branding 130

Agility PR Solutions

JANUARY 24, 2022

Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […]. The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Company 147

Company Software Brand Branding 147

Agility PR Solutions

SEPTEMBER 28, 2020

With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. The post How influencer marketing can create brand connections in unstable, crisis-ridden 2020 appeared first on Agility PR Solutions.

Crisis 138

Crisis Brand Branding Marketing 138

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Melissa Agnes

DECEMBER 4, 2018

How to systemize the process of giving attention to the right things. In this episode of the Invincible Brand Podcast, Neen James discusses what it means to be intentional with our attention and how it helps foster cultures of trust, resilience, and business and reputational rewards. The ways in which attention pays.

Brand 133

Brand Branding Crisis Management System 133

Tribe Builder Media

MAY 8, 2019

There’s no doubt that you’ll feel like you can’t get your head above water unless you’ve taken the time to implement systems and technology that increase efficiency, predictability, and accountability. Related Reading: 6 Strategies to Maximize Earned Media for Your Brand.

System 40

System Small Business Technology Strategy 40

Tribe Builder Media

MAY 8, 2019

There’s no doubt that you’ll feel like you can’t get your head above water unless you’ve taken the time to implement systems and technology that increase efficiency, predictability, and accountability. Related Reading: 6 Strategies to Maximize Earned Media for Your Brand.

System 40

System Small Business Technology Strategy 40

wiredPRworks

MAY 8, 2021

Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Loading… The post Business Development Consultant Transforms 2021 Marketing with Sales Growth System appeared first on wiredPRworks. ” inc.com.

System 52

System Marketing Creativity Energy 52

The Proactive Report

OCTOBER 26, 2017

Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Tired Awake Young Man. It’s not a positive article.

Brand 100

Brand Branding System Google 100

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

Deirdre Breakenridge

NOVEMBER 6, 2017

Granted, that could be different, if I chose to use bots to engage with potential followers and comment and like pictures, but that’s not my brand, so I’ll stick to slow growth. Influencers aren’t going away, but how they influence is going to keep changing: It’s no secret that brands love influencers. Blogging is by no means easy.

Fashion 0

Fashion Blogging Brand Branding 0

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 128

Study Brand Branding B2B 128

Ronn Torossian

AUGUST 3, 2015

The definition of a system audit is an investigation into how effectively a business operates in the digital world. The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It examines all the aspects of an organization addressing what elements are working and not working.

Brand 150

Brand Branding System Blogging 150

Stern + Associates

MARCH 31, 2023

Don’t get me wrong, creating timely and relevant content is a big part of effectively promoting your brand online, especially when it comes to social media. A lot of content today, particularly from brands, is simply adding to the noise. Here are three ways to set your brand and your people up for success.

Social Media 67

Social Media Brand Branding Media 67

NewsWhip

MARCH 23, 2023

We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Brands benefiting from AI Obviously AI can be a contentious subject, but many brands are taking advantage of its efficiency. Air Force Test Pilot School (15.3k).

Brand 78

Brand Branding Film Reddit 78

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

wiredPRworks

MAY 8, 2021

Barbara Rozgonyi is a WIRED PR in 4D Business Development Consultant for entrepreneurs, startups and companies who want to attract attention, build their brand, and grow fast. Loading… The post Business Development Consultant Transforms 2021 Marketing with Sales Growth System first appeared on My WordPress. ” inc.com.

System 40

System Marketing Creativity Energy 40

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.

Instagram 130

Instagram YouTube LinkedIn System 130

Communications Conversations

JANUARY 20, 2022

It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors. Here’s why.

Brand 113

Brand Branding LinkedIn Twitter 113

Agility PR Solutions

MAY 22, 2023

Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies.

Technology 147

Technology Software Engineering System 147

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

5W PR

AUGUST 22, 2019

Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. . The #1 question asked of brands on site was, “How are you different? Alise Edgcomb, Vice President.

Brand 121

Brand Branding Retail Education 121

NewsWhip

NOVEMBER 22, 2022

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. It owns some of the most prestigious and well-known brands globally, including Volkswagen, Audi, Porsche, Lamborghini, Bentley and Ducati. We use NewsWhip to understand who knows what,” he said.

Data 78

Data Automotive System Mobile 78

Onclusive

OCTOBER 22, 2020

The pandemic, executive missteps, and civil unrest have left companies scurrying to get the right systems in place to better understand the cumulative impact of the media and how people are reacting to it. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation 307

Reputation Analytics Corporate Government 307

Ronn Torossian

JULY 5, 2016

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning.

Crisis Management 210

Crisis Management Crisis System Reputation 210

Communications Conversations

MAY 29, 2020

I am keenly aware of the larger issue here, but today I’d like to talk about brands’ response to this issue because there’s a lot to talk about there, too. For the last couple years, we’ve all heard about the trend that brands need to start taking stands on social issues like this. That’s a big step.

Brand 78

Brand Branding Local System 78

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 59

Creativity Agency Brand Branding 59

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

Cision

OCTOBER 3, 2016

But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance.

Software 0

Software Comparison Media System 0

Onclusive

AUGUST 10, 2018

Most CEOs, CMOs, and CROs know this intuitively but underinvest in the various forms of PR (Paid, Owned, and Earned), because there has not been a consistent, credible measurement system for PR…until AirPR came along and started pushing the industry forward. The integrated system is important for several reasons.

Communications 186

Communications Marketing System Measurement 186

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. Consistent use of logos, icons, colors and fonts goes a long way in generating a brand that is instantly recognized by readers, viewers and visitors.

Corporate 68

Corporate Brand Branding Guidelines 68

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

Crisis 225

Crisis How To Small Business Social Media 225