ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. A lot of this has to do with your organization's visual branding. Consistent use of logos, icons, colors and fonts goes a long way in generating a brand that is instantly recognized by readers, viewers and visitors.

Corporate 68

Corporate Brand Branding Guidelines 68

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Without the vascular system, the heart is almost completely useless.

Internal 60

Internal International Strategy Communications 60

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

Wadds Inc.

MAY 1, 2024

Publishers are facing a new threat of disintermediation and revenue loss from the use of their content to train AI systems. The ethical challenge for brands and corporate communications is significant. ” These models require regular updates with contemporary data to stay up-to-date.

Training 59

Training Survey Data Wikipedia 59

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. No brand is immune. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PR for Anyone

SEPTEMBER 15, 2021

Most school systems are requiring masks all day in school. The system works! I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. Timing is everything with media pitches. Turns out there are!

Pitching 130

Pitching Television System Local 130

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. There are several ways media monitoring tools can be meaningful to a brand like McDonald’s, but there are a few areas the team specifically likes to focus on.

Communications 78

Communications Local System Data 78

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage. Our message is clear: Control your narrative. Connect with your team.

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Most PR and communications teams report their results on a monthly, quarterly and annual basis.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

NOVEMBER 2, 2017

In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. There’s also less of a learning curve involved in working with internal team members. This makes sense for a few reasons.

Agency 189

Agency Creativity Internal International 189

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

5W PR

OCTOBER 11, 2023

The brand has started offering its customers sparkling, ready-to-drink beverages infused with medicinal mushrooms. Lastly, Host Defense’s Mycobotanicals Immune Powder combines mushrooms and herbs like astragalus, goji, schizandra, and acerola cherry to boost the immune system.

Trends 78

Trends Consumer Retail System 78

Sword and the Script

MARCH 5, 2024

It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.” The deal is worth $257-million or $6.05

Software 127

Software B2B Pitching Data 127

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Brand 333

Brand Branding Employee Engineering 333

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

Presspage

MAY 29, 2017

Internal communication Why do these communication problems between PR and other departments in an organization exist? The PR team itself has a critical role to play in creating systems and workflows for effective crisis management AND prevention. The PR team is only called in to fix things when a crisis has already started.

Journalism 79

Journalism Airlines Brand Branding 79

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

” It seems unlikely that any business would try to rebrand in two days (and the rumors have been floating for at least that long), but no brand image expert could blame Weinstein senior management for wanting to distance the company from the name. To distract from internal problems. To generate publicity about the business.

Crisis 136

Crisis Airlines Reputation Internal 136

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. It’s an original perspective.

Communications 129

Communications Software Internal International 129

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 159

Financial Web Banking Internal 159

Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

Brand 78

Brand Branding Customer Service Twitter 78

PRSay

NOVEMBER 18, 2022

If the dollar weakens and an alliance of new payment systems arises from India, China and Russia, how can U.S. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

Stern + Associates

SEPTEMBER 28, 2023

Reid Blackman: Mitigating the Potential Danger of Chatbots – Before It’s Too Late Conversational artificial intelligence systems, or “chatbots,” like ChatGPT have truly amazing capacities but, according to renowned AI ethicist and author of “Ethical Machines” (2022) Reid Blackman , they also carry pressing risks.

Government 108

Government Technology Policies Ethics 108

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand. We saw this during the height of the COVID-19 pandemic.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. Those efforts are recognized and that helps differentiate your brand.

Company 64

Company Employee Community Healthcare 64

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. PR tech mentions Press release grader.

Software 167

Software Marketing Leadership B2B 167

Stephen Waddington

NOVEMBER 1, 2021

Dasgupta estimates that the economic system is broken to a cost of $4 to 6 trillion per year. Our systems of corporate governance need urgent reform to account for the environment. Our systems of corporate governance need urgent reform to account for the environment. None of this appears on a profit and loss or balance sheet.

Government 131

Government System Crisis Corporate 131