Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? There’s no cost to download it. So, download that. It’s s dicey question.

How To 234

How To Brand Branding Financial 234

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! Becoming crisis ready, and thus building an INVINCIBLE brand, is cultural.

Crisis 133

Crisis Brand Branding Crisis Management 133

ImPRessions - Crenshaw Communications

MAY 15, 2020

Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. People want to see people behind the brands featured. Nothing personalizes a brand like showing its people. . Include a link where followers can download the full reports that will hopefully generate more biz leads! .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. The brand recovered quickly by featuring actor Chris Noth in a clever campaign promoting indoor cycling’s very real health benefits. million downloads in February, Clubhouse adoption started to slow.

Facebook 310

Facebook Crisis Employee Government 310

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Every brand is unique. 1: Segment your audience. Ask the participants for their opinions about your product.

Consumer 154

Consumer Brand Branding Software 154

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. A little planning and proper strategy can go a long way toward developing an effective PR strategy.

How To 221

How To Media Training Storytelling Financial 221

Critical Mention

MARCH 13, 2019

They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. Q: How do you manage your own personal brand? The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring. What kinds of metrics or benchmarks are important to you?

Interviews 65

Interviews B2B Measurement Blogging 65

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

SEPTEMBER 15, 2021

I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. So do this, download the blueprint. So I love this. This is why I had to pick this today. It is bright pink lipstick day. But something that I could do.

Pitching 130

Pitching Television System Local 130

wiredPRworks

APRIL 27, 2020

Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling? Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names. Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

Sword and the Script

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. Yet buyers also use these materials to evaluate vendors.

Leadership 127

Leadership B2B Study Survey 127

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Newsfile

JANUARY 30, 2024

Download the report! In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. There is no cost to do that at all.

Pitching 130

Pitching Television Media Interviews 130

Public Relations Sydney

JANUARY 18, 2015

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. When you have a strong personal brand, your opportunities expand.

Brand 40

Brand Branding How To eBook 40

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. View all shows—including free downloadable resources—at InfluenceProsPodcast.com. And, here's a quick transcript from my interview via the site. Influencermarketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks.

How To 63

How To Brand Branding Local 63

Sword and the Script

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. 50% said, “customers now expect and are more likely to engage with brands that produce high-quality and engaging content.”

B2B 160

B2B Leadership Marketing Software 160

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. If you like that and you’d like to learn more, please download our blueprint. Hard to think that far ahead. It’s all possible!

Pitching 130

Pitching Nonprofit Financial Insurance 130

The Proactive Report

JUNE 11, 2016

Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. DOWNLOAD THE PDF. A survey by McGraw-Hill and Hanover Research.)

Infographics 150

Infographics Course Survey Agency 150

PR Fuel

FEBRUARY 25, 2022

Give Reporters A Chance To Interview Leaders. And for that, they offered what the press always wants — an interview. The subject led with an invitation for reporters to interview the CEO of the company. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have.

Product Launch 103

Product Launch Travel Interviews Writing 103

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. A great example of this is Amazon.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.

How To 284

How To Instagram Mobile Video 284

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Giving back to your community can be a big boost to your brand.”.

Local 216

Local Government Community Corporate 216

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? Is the branding consistent? If you like this tip, if you’d like to learn more about landing in the media or messaging or branding, go to CaptivateandCashIn.com/Blueprint and download your blueprint. When someone Googles you, what do they see?

Industry 130

Industry Social Media Google Training 130

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. Conduct quickie interviews. .

Storytelling 40

Storytelling Brand Branding Journalism 40

Newsfile

JANUARY 24, 2024

Download the report! In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Interviews – Host a conversation with an industry expert.

Video 120

Video Strategy YouTube Marketing 120

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 178

Facebook Community Advertising Advertising 178

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136