Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prowly

MARCH 4, 2022

In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro.

Interviews 197

Interviews Writing Industry Brand 197

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. Take a break from staring at the screen and open up the Talk Like Ted book.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. You can write a funding announcement press release in your sleep. . You’ve lost count on how many times your conference line has been double booked and had another executive jump in on your media call. . You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60

Bianchi Biz Blog

NOVEMBER 6, 2023

Can you tell us what types of stories, trends, or issues are on your radar now? Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals.

Meeting 92

Meeting Engineering Journalism Media 92

Cision

MAY 22, 2017

New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release.

Case Study 210

Case Study Study Trends Web 210

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese. Reporters are searching for experts.

Real Estate 214

Real Estate Video Report Twitter 214

PR for Anyone

FEBRUARY 21, 2024

Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging. A growing trend on social media is to filter or adjust images to present a more “perfect” version of oneself. Open communication and dialogue with children about their online experiences are crucial.

Exercises 130

Exercises Social Media Television Comparison 130

Landis PR

MARCH 27, 2023

The Monterey native has published two books, 100 Things A’s Fans Need to Know and Do Before They Die and If These Walls Could Talk, Tales from the Oakland A’s Dugout, Locker Room and Press Box , co-authored with Ken Korach. What types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Meeting 52

Meeting Sports Media Pitching 52

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

OCTOBER 4, 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. My writing career has spanned a total of 33 years as of this year.

Automotive 75

Automotive Meeting Engineering Media 75

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. What are the three most important trends related to PR? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). How can you niche your real estate business and create a newsworthy story idea around what’s trending in your niche? It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I fell in love with writing when I was in sixth grade. During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. I handed it in and received an A.

Transportation 93

Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Put on a conference or panel event. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Barokas

JUNE 14, 2019

Nothing in life is better at simultaneously sharpening the mind and nurturing the soul than a good book. I’m sure I was born with this knowledge, because books have called to me for as long as I can remember. Page by page, chapter by chapter, books transform us, teach us, mold us, improve us, entertain us, humble us and guide us.

Communications 101

Communications Transportation Television Writing 101

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. The most dynamic story I’ve ever covered was the Detroit bankruptcy.

Report 84

Report Meeting Automotive Media 84

Deirdre Breakenridge

SEPTEMBER 6, 2016

Along with creating a new structure for the class, I realized there was the question every professor teaching social media has: What book do you want to use? I went through several books and provided my reviews to each of the authors. What should you expect to see in this book? Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Deirdre Breakenridge

MAY 13, 2019

The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

He’s a must-follow for anyone looking to learn more about security, big tech and security implications related towards the top trending stories globally. Sheera is a cybersecurity reporter at NYT and covers trending topics like the upcoming election, Big Tech and large data breaches. Politico) Eric Geller | @ericgeller.

Twitter 221

Twitter Report Privacy Government 221

NewsWhip

AUGUST 10, 2022

June 6th when publishers started writing about the success of the “pro-America” movie. Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok. Comic book culture is alive and well. The article from Breitbart saw over 128.2k

Comparison 78

Comparison Film Viral Trends 78

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

The Resolution Blog

NOVEMBER 1, 2015

An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web. We keep an eye on news stories and trending content in order to tap into conversations online and in the media. The team needs to come together too.

Reddit 120

Reddit Creativity Trends Web 120

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? So, how does that happen?

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” So, what’s behind the whistleblowing trend, and what does it mean? Lately it seems particularly relevant. A mixed legacy.

Corporate 272

Corporate Reputation Policies Employee 272

Karen Freberg

JUNE 8, 2021

I am very grateful as well to Kyle and his team at Silent Wolf Productions for creating this great book promotion video for SMSC 2e! Let’s start at the very beginning As I have shared before, I released my first public relations book last year around this time. One of the new features of course is the new book cover.

Social Media 52

Social Media Education Case Study Course 52

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. And there are a couple spots still available if you ’ re ready to write a great business book in 2016. You should start.

Writing 120

Writing Leadership Creativity Groups 120

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Can you tell us what types of stories, trends or issues are on your radar now? Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

MARCH 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. From that, I wrote a book for him. There’s another story I’m extremely proud of, but it did not appear in any publications.

Meeting 73

Meeting Newspapers Agriculture Media 73

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. Congratulations, but how is this news for reporters?

Pitching 138

Pitching Report Writing Energy 138