ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Solo PR Pro

MAY 17, 2022

She had always been interested in the labor movement and migrant worker issues — one of her favorite books in ninth grade was about Cesar Chavez — so she enrolled at Cornell University, where she earned a master’s degree in industrial and labor relations. From temp to small business owner. Sometimes you have to write about mold.

Meeting 98

Meeting Agriculture Energy Travel 98

Public Relations Sydney

JULY 20, 2014

This book is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field. ‘If This book is full of protein, not just fluff!’.

Social Media 53

Social Media Brand Branding How To 53

PR for Anyone

JULY 14, 2022

If you’ve been following me, you know how to write a good pitch that is more likely to get the YES. And… if you are a regular media pitcher, this could be the perfect time for you to get booked! Pitches are much lower this time of year so it’s a great opportunity for you to start pitching.

Pitching 130

Pitching Television Media YouTube 130

MaccaPR

JUNE 3, 2014

is to attract small business owners. We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” ” It''s a popular topic among our small business owner audience. "We Deluxe has promoted it really well.

Marketing 91

Marketing Small Business Interviews Internal 91

PR for Anyone

APRIL 6, 2022

And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. Do you have a book that you could bring. What do they need to know that you know about your industry and pitch that. PR FOR ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Is it a good idea to bring in help? Wondering how streaming video on Periscope and Meerkat works?

Social Media 120

Social Media Media Internal International 120

Cision

MARCH 14, 2016

She writes that segmented email gets as many as 50 percent more clicks, and is sent to spam far less often. In his book, The Sales Acceleration Formula , Mark Roberge discusses the importance of timing to lead generation. For example, Brooke Sellas of BSquared discusses the importance of segmenting content in addition to email.

Enterprise 120

Enterprise Small Business Facebook LinkedIn 120

Sword and the Script

NOVEMBER 23, 2019

The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500. How long does it take to write the average blog post?

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR Fuel

AUGUST 19, 2021

You can then reach the media reporters via email, or if you have the time and capacity, book a face-to-face appointment. Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch. You don’t have to write a lengthy press release to reach media reporters.

How To 105

How To Media Pitching Report 105

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. High Income Business Writing. The Marketing Companion.

Social Media 120

Social Media Marketing Pinterest Media 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Business Plus. Patagonia Books. Tindell, K.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bad Pitch Blog

DECEMBER 30, 2006

Just finished reading Peter Shankman’s book, Can We Do That?! Shankman’s conversational style makes it an easy read (no small feat for non-fiction). His hard-earned experiences recounted in the book make it credible (no small feat for a business book). 2) BPB: Tell us about the book. Your thoughts?

Pitching 40

Pitching Small Business Insurance Insurance 40

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. Mouth and trousers. Digital PR.

Digg 104

Digg SEO System Reddit 104

Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. And it took a couple of months. You would ask: Why revolution?

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

APRIL 26, 2018

You need to write a compelling message that’s probably an email that can get through this influencers defenses and encourage them to work with you. What do you write and why? Chris Brogan and Julianne Smith talked about this in their great book Trust Agents. It’s time for the moment of truth. It totally works.

Pitching 69

Pitching How To Skype Video 69

Victorious PR

FEBRUARY 22, 2023

If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! Your team will be given our proprietary, behind-the-scenes blackbook of over 100 editors from Forbes, Business Insider, Entrepreneur, and MORE This has worked across so many industries!

Publicity 52

Publicity Video Pitching Google 52

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. Or think about your customers’ stories; has your product helped a struggling small business owner? There are always ways to unearth and craft stories that will interest and even inspire. Learn from the masters. A new mom under stress?

Storytelling 149

Storytelling Data Insurance Insurance 149

PR Conversations

OCTOBER 11, 2018

I’ve discussed this interesting proposition by email with David Sawyer, a successful UK PR consultant, who starts with the story behind his new book, RESET: an unconventional early retirement plan for midlife (salaried) careerists who want to be happy. David Sawyer. Almost five years ago now (was it that long?) Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?

Local 120

Local Radio Community Tools 120

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 9: Read Books.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JULY 18, 2019

Often, I’ll come away with another booking when I’m at the TV station. And while she’s not the best with the books, one look into her deep brown eyes melts all your troubles away. This has been a golden opportunity for me to get to know the on-air talent, producers, floor crews and really everyone who plays a part in the TV show.

Local 94

Local Course Community Interviews 94

Waxing UnLyrical

OCTOBER 31, 2010

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. Read Me On BNET Watch Me In Action Book Me! Take heart, not howls.

Small Business 51

Small Business Tourism Measurement Social Media 51

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Books and literature. Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

JANUARY 2, 2011

My books of the year , from Richard Bailey’s PR Studies. 5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why not book me for a speaking gig ?

Measurement 49

Measurement Tourism Social Media Blogging 49

Maxim Behar

APRIL 2, 2023

Speaking of which, I have a book called “Generation F”.I One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. But still, the main thing, in my opinion, is the market, the base for a well-functioning business.

Comparison 52

Comparison Newspapers Course Policies 52

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me!

Conference 66

Conference Measurement Tourism Twitter 66

Communications Conversations

NOVEMBER 20, 2017

That includes writing content, monitoring and paid strategy and execution. In correlation with our business goals I come up with our paid social strategy, which is constantly evolving. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Mark as read Approve comment Nice write-up Erica! Read Me On BNET Watch Me In Action Book Me!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JUNE 21, 2012

I’m no longer a small business owner, but now work for a very large agency. Sure, you can post to Facebook from a number of different apps (including HootSuite), but PP rules, in my book, because: a. – but of those I have tested, here is what I currently think is the holy trinity of managing social media.

Social Media 107

Social Media Media Facebook LinkedIn 107

PR Fuel

NOVEMBER 27, 2018

Include stuff about their business, their life, and even their families if you get comfortable enough (“How’s Emily liking college?”). You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. Customer surveys are a great tool to have in your small business arsenal.

Survey 45

Survey Company Customer Service Small Business 45

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. 5 Tips on Writing a Great Email Newsletter.

Communications 40

Communications Pitching Writing Social Media 40

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. This came to be part of The First Amendment (11).

Ethics 52

Ethics Communications Print Television 52

Bad Pitch Blog

APRIL 9, 2006

TODAY/MARKETING: Small-Business Marketing -- Counselor Magazine (US) I need experts who can offer small-business marketing tips for a company uncertain how to spend advertising and marketing dollars. Here’s his pitch: - Subject: Books, small-biz marketing and a general howyadoin''. I''m a freelancer.

Media Relations 40

Media Relations Media Pitching Small Business 40

Waxing UnLyrical

DECEMBER 6, 2010

Agree there may not be a definitive "right" or "wrong" in social media and yet, I quickly found what did not work for ME: spammy auto-DMs, programmed tweets just broadcasting all day, popups ads hyping your e-book, etc. Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door.

Facebook 84

Facebook Twitter Social Media Blogging 84