Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics. Competition for attention and business has never been fiercer…ever. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

JANUARY 3, 2019

s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. 4 Trending Tactics to Add to Your Video Marketing Strategy. Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities. 5 Actionable Ways to Apply B2B Content Marketing Trends in 2019.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

FEBRUARY 3, 2021

As Aira co-founder Paddy Moogan says, in The Link Building Book he created, “One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Understand trends of what journalists like covering repeatedly.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” Featured Trends Content Marketing' Want to spur audiences to action?

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Burrelles Fresh Ideas

JUNE 27, 2023

Breaking news and trending topics can also be leveraged to generate interest. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. In the book, Clark writes, “The purpose of a story is not to convey information but to capture experience.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ISEBOX

SEPTEMBER 8, 2016

.” You beg for coverage – sending out loads of unopened emails, banging on the phones, going through your little black book calling all of the journalists that “owe you”. Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach. See this infographic re: the power of visual content.

Infographics 105

Infographics Software Video Employee 105

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

Buzzstream

JANUARY 17, 2018

According to Yaro Starak , founder of Entrepreneur-Journey, revealed that books were a key door opener to a lot of exposure for him. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic?

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. Trust is the watchword for 2020. How can they do that? The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. It’s about reinvention, about telling old stories in new way—it’s anticipating trends, it’s about using unconventionality to deliver conventional messages. He’s a former film and TV writer and author of two books of fiction.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Cision

AUGUST 6, 2015

As travelers looked to book flights, many researched what options would be available on the airline, the specific plane they would be traveling on or reached out to forums for input on the topic. Read the full-length white paper or check out the infographic below! IFE options directly impacted many travelers’ purchase decisions.

Travel 120

Travel Technology Airlines Wireless 120

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. For example, your brand may purchase the rights to a blogger’s content to include in a piece of your branded content. Of course, all of this comes with a cost….

Consumer 48

Consumer Infographics SEO Blogging 48

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics. Competition for attention and business has never been fiercer…ever. Big full-screen images.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

AUGUST 12, 2016

More than half of the journalists surveyed in this year’s State of the Media report named multimedia as one of the top three media trends. Or take the most important statistics from your research to build an infographic. She’s a dancer, avid concert-goer, foreign language nerd and book worm.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Waxing UnLyrical

OCTOBER 19, 2015

Research Reveals Success Tactics of Top Bloggers: 11 Trends. A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. Storytelling 101: 3 Tips for Creating Compelling Content Marketing. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

MaccaPR

JANUARY 6, 2015

Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski? Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending. For example, you can write one blog post and summarize the critical elements for a Twitter thread.

eBook 145

eBook YouTube Video Social Media 145

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Share your favorite business book. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image. Repost something that went well last year. Create and post a video.

How To 130

How To Video Interviews YouTube 130

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. Let these trends influence your latest goals. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending at the time you created it. That compelling blog post you wrote now doubles as an attention-grabbing video.

eBook 52

eBook Video YouTube Blogging 52

Buzzstream

FEBRUARY 1, 2018

Professional Street Fighter player, Daigo Umehara, wrote a book called The Will to Keep Winning. To illustrate it in another way, “A Master will do the things that normally work, and they normally work,” as a quote from the book states it. For example, some link types could be guest post, infographic, or resource page.

Data 67

Data How To Analysis Comparison 67

Frederik Vincx

DECEMBER 11, 2015

Source: PR Academy annual qualification trends survey. In the fifties, Toyota wrote the book on production systems and continuous improvement. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Solving these issues won’t happen during billable hours.

How To 60

How To Software System Employee 60

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Tip : Any company with industry-specific expertise can capitalize on trends and breaking news. Remember: It’s okay to remove materials from a newsroom.

How To 48

How To Media Print Real Estate 48

Buzzstream

JUNE 5, 2024

We did one long ago that reimagined famous comic book strips as popular TV shows. Backlinko’s Brian Dean was on our podcast in an episode about using data trends. Recurring Content Some brands release recurring content to refresh data, establish trends, create anticipation and buzz from journalists, or all three.

Digital PR 62

Digital PR Examples Strategy Survey 62

MaccaPR

JULY 23, 2014

Ride the trends. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. From e-books to infographics and PDF one-pagers to presentation decks, SlideShare is a powerhouse for sharing visual business information and education.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

PRSay

MAY 18, 2016

Journalists and reporters crave data that they can use to report on your industry or trends at large. If they visualized the data in a chart or infographic. That’s a really unique and interesting trend that communication professionals should harness. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106