Rock the Status Quo

FEBRUARY 3, 2016

I deeply believe this book will help you. Your Free Book Bonus. Not only do you get the book, Above The Noise – but you get a free bonus! Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

Case Study 100

Case Study Infographics Journalism Writing 100

5W PR

NOVEMBER 21, 2023

OpenTable OpenTable, a handy ChatGPT plugin , simplifies restaurant bookings on the fly. This plugin streamlines the booking process, ensuring users secure their dining reservations with minimal effort. Questmate Forms Questmate Forms is a boon for those creating infographics and forms.

Travel 78

Travel Hotels Infographics YouTube 78

Karen Freberg

DECEMBER 21, 2017

It’s always fun to see what new books are out there and which ones to recommend for my fellow colleagues and students. I had a chance over the holidays to do just that – review a new book. This book focused on how athletes can become their own media company and own their personal brand outright.

Sports 47

Sports Brand Branding Case Study 47

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike.

Corporate 78

Corporate Strategy Communications Storytelling 78

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. These can be used to both inform and educate the audience in a more visually appealing manner.

Strategy 88

Strategy Content Marketing Employee Google 88

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.

Advertising 178

Advertising Advertising B2B Reputation 178

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. One blog post can become a SlideShare deck, video, infographic, quote image. Those books are calling my name. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

Sword and the Script

JUNE 14, 2022

97% of respondents said video content and communication were useful after making a purchase.

B2B 137

B2B Video Marketing Survey 137

Sword and the Script

NOVEMBER 9, 2021

Automated coverage book. Notified added “coverage books” to its product suite. Business Wire traces the use of infographics in earnings announcements back to comic books. Prophet says it analyzes millions of stories from thousands of reporters to produce the probability of a journalist covering your story.

Software 93

Software Banking Technology Data 93

Inbound PR

JULY 24, 2020

One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. Infographic]. Inbound Marketing is terrific at showing the monetary value of marketing efforts so there's a lot that PR could learn.

Measurement 80

Measurement Infographics Examples Industry 80

Contently - Strategy

JANUARY 9, 2019

Chances are your company already has a newsletter or some e-books. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Click here to read the entire e-book. But the day is still only twenty-four hours.”

How To 111

How To Transportation Content Marketing Healthcare 111

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

NOVEMBER 25, 2015

White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. Infographics. Infographics , which visually interpret data, appeal to visual learners. Here are some ideas for post styles: How-to. Product reviews. Roundups of your best posts. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

JULY 19, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

B2B 89

B2B Report Survey Marketing 89

The Proactive Report

DECEMBER 24, 2014

15 percent read a book. Infographic courtesy of Kargo.com. According to The Online Publishers Association, this is what they’re doing on their mobile devices: 99.5 percent access content/information. access the Internet. percent check email. percent listen to music. 46 percent play games. percent download and use apps.

Mobile 201

Mobile Strategy Web Consumer 201

Polaris

SEPTEMBER 28, 2015

It’s surprising, but according to this infographic , close to 50% of LinkedIn profiles are incomplete. For more in-depth ideas on getting the most from LinkedIn, read Neal Schaffer’s book, Maximizing LinkedIn for Sales and Social Media Marketing. 1 Complete Your LinkedIn Profile. A profile photo. Two past positions. Your education.

LinkedIn 100

LinkedIn Groups Infographics Social Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

Interviews 136

Interviews Pitching Infographics Print 136

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

Cision

FEBRUARY 10, 2016

Write an e-book (a great way to get email signups). Include a video post or infographic in your blog lineup. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers. Vary it up and pique interest by diversifying your content. Love What You Write. After you complete an article, read it.

Writing 120

Writing Viral Infographics Blogging 120

Critical Mention

JANUARY 3, 2018

Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well. Why do many PR majors graduate with a degree in Journalism?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Cool infographics. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

OCTOBER 16, 2017

Also after waiting for 12 years to publish my first book, I find it intoxicating to be able to publish anything I want, instantly. One hundred thousand pages of FBI files later, I’d published my book, “John Dillinger Slept Here: A Crooks’ Tour of Crime and Corruption in St.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

B2B 118

B2B Marketing Survey Software 118

Ishmael's Corner

AUGUST 23, 2016

Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more.

Content Marketing 60

Content Marketing Strategy Storytelling Marketing 60

PR 20/20

JANUARY 3, 2019

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities. This post is part of our Book Clubbin’ series, which recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Unexpected Facts About the History of Search Engine Optimization.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Ragan Communications recently published an article on a new book by Roy Peter Clark (dubbed ‘America’s writing coach’), “Tell It Like It Is.”

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. Gated Content Doesn’t Go Viral. Photos: Instagram.com/frankstrong .

Viral 116

Viral Infographics Web Content Marketing 116

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.” It’s the well-known press release and media kit. Want to spur audiences to action?

Media 120

Media Content Marketing Infographics Fashion 120

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. There’s also another pragmatic statistical reason that you might be wary of creating your social content based upon celebrity best practice… All populations are not equal.

Social Media 120

Social Media Strategy Media Facebook 120

ISEBOX

SEPTEMBER 8, 2016

” You beg for coverage – sending out loads of unopened emails, banging on the phones, going through your little black book calling all of the journalists that “owe you”. An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world. . “I’m in Comms. Not story centric.

Infographics 105

Infographics Software Video Employee 105

Cision

APRIL 19, 2016

Marketing strategist Mark Schaefer has been blowing minds with his content shock book and talks, and we enjoyed his panel discussion on the future of content with Mitch Joel and Michael Stelzner. .” @annhandley @MarketingProfs #SMMW16 pic.twitter.com/Sobjj2OXLD. Cision (@Cision) April 18, 2016. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

Contently - Strategy

MARCH 5, 2024

Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Your content should answer that question in a fluid, natural way, and be aimed at your target audience personas.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal.

Case Study 111

Case Study Marketing Study Content Marketing 111

Flack's Revenge

MARCH 4, 2015

In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. Open spaces marketing means zigging when others zag.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Frederik Vincx

FEBRUARY 16, 2016

Suppose you have been tasked with creating an e-book to market a company. After several weeks of writing, design, and revisions, an e-book is published. But if the blogs are successful, in week 3, the team uses them as the basis for an e-book. Furthermore, individuals can’t hide but must demonstrate their value to the project.

Software 60

Software Measurement Infographics Meeting 60